Every year, there are actually several movies or TV series that become global with the development of streaming media, this trend has become more and more obvious. It is not only the winning films and TV series of the so-called top awards that can become classics.
In this regard, Korean dramas have become the leaders among dramas in Asia.
Almost every year, it produces one or two TV series that become global hits and top the list worldwide.
However, Chinese dramas are lacking in this aspect. It is not because the production level of Chinese dramas cannot match that of other dramas, but because the Chinese market itself is large enough, so it does not lack production funds and does not need streaming media such as Maxine or HP to provide production funds. Even if they do, they may not be able to offer better prices than domestic ones, as the domestic price level is already very high. In this regard, Korean dramas are completely different. The market itself is not large, and once foreign capital comes to compete, the local market is invaded, and the difference in the creators' pay is enough to attract a large number of creative talents to streaming media.
Therefore, a situation has arisen where Korean dramas will customize many episodes based on the viewing habits and themes of streaming media.
Chinese dramas are produced based on domestic video platforms and themes that audiences like. A work that does not consider the preferences and habits of foreign audiences from the beginning, even if it has a good reputation in China, may not be taken seriously by streaming media. If it is not taken seriously, it will naturally be a step behind in various broadcasting conditions. In the end, only a very small number of people can really make a comeback based on word of mouth, which is a miracle.
The popularity of the two dramas "Friends" and "The 17th Floor" on Maxine did not happen overnight.
The former is accumulated slowly through word of mouth from the audience, especially since Beijing and Taiwan have not been able to launch the series on domestic video platforms in order to maintain their own ratings. In order to watch the online version, many domestic audiences have to go over the wall to watch it on Maxine. In addition, many people have watched the series three or four times, and it is a great show to watch while eating, which makes its long-tail effect extremely strong.
The latter, in addition to the advantages of the subject matter and Lu Yanhe, also has Chen Bige, a very well-known actress in Asia. After all, she is a big star who has won the Best Actress award at the top international film festival. Maxine is relatively more valued. All these factors come together to give "Seventeenth Floor" the opportunity to be seen by the audience.
The drama has both a basic base of fixed audiences for this type of drama and a large number of fans for several of the actors. In addition, its good quality has established a good reputation, which has led to its popularity.
With the success of these two dramas, "River of Silence", as Maxine's own customized drama, is treated like her own son. Lu Yanhe's fame and popularity in Asia has also increased rapidly with the development in the past two years. Especially at this time, he has become a "world-class star" in the eyes of media in many countries.
Under this situation, the broadcast treatment of "River of Silence" is completely different. It is not the same as "The Seventeenth Floor" and "Friends".
Therefore, Chen Ziyan said that in an event like the Asian Television Awards, the dramas that Lu Yanhe had played before, such as "The Golden Era" and "Phoenix TV", did not have much influence overseas, especially in Asia. However, this year, the three Chinese dramas "Friends", "The 17th Floor" and "The River of Silence" all set off a viewing craze on Maxine, so Chen Ziyan believed that there was a chance for nomination.
When the third episode of "River of Silence" was aired in the second week, Lu Yanhe and Zeng Qiao came to South Korea together to attend the promotional event.
Lu Yanhe's popularity in South Korea is increasing. This is mainly due to the popularity of the movie "Late Spring" in South Korea. This movie, which won the Grand Jury Prize at the Venice International Film Festival, is one of the movies strongly recommended by traditional mainstream film magazines. Because of its theme of cruel youth, it is constantly recommended on social media by Korean audiences who are always keen on this type of subject matter.
If "Friends" and "The Seventeenth Floor" helped Lu Yanhe gain a certain number of audiences and fans abroad and increased his popularity, then the movie "Late Spring" was the opportunity for Lu Yanhe to become a "star actor" in these countries.
It must be admitted that sometimes, an actor's fame and popularity are not directly proportional.
For example, Lu Yanhe, in terms of popularity and status, is definitely not as famous as Shang Yongzhou in Japan and South Korea.
However, judging from the current situation, Lu Yanhe has far more "active fans" in these two countries than Shang Yongzhou.
After completing a promotional tour in South Korea and Japan, Lu Yanhe and Zeng Qiao returned to China at the end of September.
Two weeks after the show aired, the two of them finally began their promotional tour in the country.
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In the latest episode of "Young Days", a promotional video of "River of Silence" was played in the middle of the program.
On the one hand, both of these are broadcast on Icefield Video, so it is very normal for Icefield Video to promote "River of Silence".
On the other hand, as the director of "Young Days", Li Zhenzhen has always maintained a tradition. Whenever every resident guest in "Young Days" has a work released, she will promote them on the show.
The biggest problem with "River of Silence", a weekly drama, is that China has not yet developed the habit of broadcasting dramas on a weekly basis.
Viewers are used to seeing updates every day.
If there is no update for five days, many people will not pick it up and will not want to watch it anymore.
This is the problem that the crew of "River of Silence" had to face.
It is not surprising that a drama like this with a top creative line-up will be very popular at the beginning. Maintaining its reputation is the most critical and core foundation for the subsequent weekly broadcasts. However, how to keep the audience thinking about it and wanting to continue watching it a week later is a difficult problem in terms of publicity.
In this regard, everyone did not act on their own.
"We must promote the show in a rhythmic and organized manner so that the show can have a large-scale publicity effect every one or two days and stay in everyone's field of vision."
So, after the first and second weeks, two big names, Lu Yanhe and Zeng Qiao, came on the scene.
Interviews are one of the most traditional and basic ways of promotion, but they are also the way that is most likely to produce explosive topics.
——Why didn’t you participate in the promotion of "River of Silence" in China during the first two weeks after its release?
"Given the situation at the time, if we showed up to participate in the promotional activities, the effect might be counterproductive."
——Have you ever worried that your attitude of “refusing to bow to fans” will hurt your fans?
"I need to correct your statement. This is not a question of whether or not you are willing to bow to the fans. This is a question of whether or not you want to stick to yourself."
- Have you ever worried that the broadcast performance of "River of Silence" will not be as good as expected?
"I don't have high expectations for any of my dramas. I always face my work with the mentality that this drama might fail. The greater the hope, the greater the disappointment."
——Since you started acting, every play you starred in has been a great success. Will this continuous success give you more confidence to shoot art films such as "Late Spring", "Three Mountains" and "Road to Glory"?
"You don't need confidence to shoot art films. As an actor, the only criterion for me to choose a work is whether it impresses me."
——I heard that "Burning" is about to start filming. Is this your first commercial film starring you? What goals do you have for this film?
"I hope the audience likes it. This has always been my goal. As for the rest, I still say that if it happens, I will be happy. If not, I will accept it."
——Has your relationship with Zeng Qiao been affected by public opinion?
"Do you think we both look affected? Haha, actually, Brother Qiao became famous much earlier than me, and has been popular for much longer. He gave me a lot of advice on how to regulate my emotions when facing public opinion, controversy, and entanglement." - If you continue to work with Zeng Qiao in the next drama, do you think you will be the number one or he will be the number one?
"It depends on whether the role I play is the No. 1 role or the role he plays is the No. 1 role. The No. 1 role is not important. What is important is whether the role we play is truly suitable for us. I am particularly curious, in Romance of the Three Kingdoms, is the No. 1 role Cao Cao, or Liu Bei? Or is it Zhuge Liang? It doesn't matter, none of these are important. What is important is what we can leave behind?"
……
Many of the things Lu Yanhe said in the interview were turned into "golden sentences" by Chen Ziyan and appeared on various platforms.
Before, Chen Ziyan was very careful not to let Lu Yanhe promote too intensively, especially when he was already very popular and the topic was off the charts.
The reason for doing this now is, first, to use a large number of new memory points to replace the impression left in everyone's mind by the previous fan incident, and second, during the publicity period, most people will accept such intensive publicity.
This is actually a very interesting phenomenon in China.
If you have works, you can promote them more frequently, and everyone will understand. But if you don't have works, but a trivial matter appears on the hot search, everyone will be disgusted. It's all entertainment news, and for everyone, it's just something to eat after dinner, but even for such news, everyone hopes that it is targeted and not just hyped without any substance.
Chen Ziyan carefully controlled these topics about Lu Yanhe and tried her best to link them with the drama "River of Silence". Once there were any signs of disgust, she would immediately suppress the heat.
All I can say is that in the Internet age, when doing publicity, marketing, and public relations, unless you only seek popularity and not reputation, every step will be as shaky as walking on a tightrope.
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Icefield video.
Li Quansen was sitting and chatting with Lan Ruolin of Ruyi Film.
As a powerful executive of Ruyi Pictures, Lan Ruolin is a big shot in the film and television production industry.
She has several big dramas on hand every year.
And this makes her worthy enough to become a guest of honor for the boss of Bingyuan Video.
Lan Rulin said to Li Quansen, "Mr. Li, you see, River of Silence has been very popular recently, and the data should be very good. It is enough to prove the reputation of an actor. Although it has a great impact on a drama, it is not so great that it determines the life or death. When we make a drama, it does not mean that the better the actor's popularity is, the more we will give him priority. We must still consider the suitability of the role."
Li Quansen asked: "Why did you arrange for Chen Ziliang to be in the second part of Friends? I watched the show and he really didn't fit in."
"To be honest with you, I just watched the show because the sequel would be very popular, and I didn't think too much about whether it was suitable or not." Lan Ruolin said, "So I recommended him to Beijing and Taiwan. As a singer who has transformed himself, he also wanted to learn from the best crew. In fact, although his performance was not highly evaluated, it did not affect the evaluation of the second season, let alone the broadcast results. In fact, he contributed to one-third of the popularity of the second season, which also shows how popular he is in this social era."
Li Quansen said: "You want to use him as the male lead in the drama "Morning Star", it's not impossible. The theme and story of this drama are indeed suitable for him. A former singer trying to make himself popular again, it even sounds like a script tailor-made for him."
Lan Rulin: "God knows how many times I have explained this, this is really not a script tailor-made for him."
"Boss Lan, is Chen Ziliang going to sign with you or what? You care so much about him."
Lan Rulin smiled and said, "I can't help it. His father is my teacher. I received a lot of kindness from my teacher back then, and I have to repay him."
Li Quansen raised his eyebrows in surprise.
"I know there are a lot of not-so-nice rumors out there, but they're just nonsense from other people." Lan Rulin's face showed helplessness. "Since ancient times, there have always been these things. Chen Ziliang is a talented young man, and it is precisely because of this that I have repeatedly introduced him to opportunities. Otherwise, I would not bother to do so much for him. Mr. Li, an artist like him who became famous overnight must have some good qualities. Believe me, he will definitely exceed your expectations."
Li Quansen nodded. "Now that you've said that, whether I believe him or not is secondary. I definitely believe you. In that case, let him play the role in Morning Star. However, since you have decided on the male lead, we will choose the female lead."
"Of course." Lan Ruolin smiled slightly.
Li Quansen suddenly remembered something and asked, "Have you worked with Lu Yanhe before?"
Lan Rulin paused, hesitated for a moment, and said, "We have actually talked to him before. However, big stars like him will be very powerful in a project once they join the game, and the project cannot be completely controlled by us. We at Ruyi Pictures still hope to be able to completely control the project in our own hands."
Upon hearing this, Li Quansen smiled but said nothing.
Of course he still remembered the tragedy in the movie "19 Years of Crime".
"I heard that Lu Yanhe bought back the rights to the TV series "Nineteen Years of Crime Records"? " Li Quansen asked.
Lan Rulin curled her lips and said, "He wanted to help his friend Liu Jiazhen and remake the novel into a TV series, so we sold it. To be honest, I have never seen a movie adaptation fail but a TV series adaptation succeed. He is too idealistic."
Li Quansen looked at Lan Ruolin with some surprise.
He didn't expect that Lan Ruolin would use the word "idealism" to describe Lu Yanhe.
"If Lu Yanhe is an idealist, does that mean that we realists are actually losers?" Li Quansen said this with a smile. Without waiting for Lan Ruolin's reaction, he nodded and said, "I have a meeting later. Since we have reached a consensus on the play "Morning Star", let the people below take care of the follow-up matters."
Lan Ruolin clearly felt the change in Li Quansen's attitude towards her.
what's the situation?
Lan Ruolin thought for a while and realized that the change in Li Quansen's attitude started when they talked about Lu Yanhe.
Lan Ruolin was stunned.
Could it be that Lu Yanhe is Li Quansen's man?
No, it's impossible. Lu Yanhe has a close cooperation with Northern Lights Video, and has only been connected with Bingyuan Video since "Young Days" and "River of Silence". These two projects are not controlled by Bingyuan itself, so they cannot be considered Bingyuan's projects. Judging from the surface situation, Li Quansen and Lu Yanhe should have no interest relationship.
Then why did Li Quansen's attitude suddenly change?
Lan Rulin thought about it and decided that the problem was still with Lu Yanhe. (End of this chapter)
