Lu Yanhe had no intention of proposing kept his posture very straight.
"I'm here to learn. Many teachers and seniors asked me if I have any constructive suggestions. I really don't have any. It's not because I'm modest, but because my understanding of this industry is still one-sided. I haven't really understood it in depth." Lu Yanhe said, "I can only talk about my feelings based on my own experience in the past few years. The success of "Road to Glory" must have the right time, place and people. Whether it can be replicated and whether it can create a new path for art films requires the entire industry to explore. I will continue to work hard to explore this path together."
"We had the Art Federation before, and we thought that we could use it to get a larger release window for art films, but now we have also seen that the effect is very limited. It cannot attract audiences. Even if you put it in the cinema every day, no one will go to see it." An old senior with some gray hair said confidently, "I think what Xiao Lu said just now is very good. The key is that he is very accurate. He is a young man who thinks well."
"When we watch international film festivals and Oscars, we can only see the awards and the gap between us and others, but Xiao Lu can see the differences in the operating models behind these awards and their relationship with the film industry. Xiao Lu said something that is particularly true. Art films can also make money at the box office. The key is to find audiences to watch them. Now "Road to Glory" has shown that as long as the right approach is taken, audiences can be found. If we can establish an intensive publicity period similar to the North American awards season in China and arouse attention, then why should art films be worried about no one paying attention? It is difficult to make hundreds of millions of box office, but is it impossible to make millions of box office? A film with a cost of only a few hundred thousand can also be a success if it can reach millions of box office."
The old man became more and more excited as he spoke.
"The industry is now very impatient. Everyone wants to make a billion or billion movie, and it's a life or death struggle. Aren't movies with a box office of a few million or tens of millions not worth making? Art films can also make money. We must firmly believe in this concept. Only in this way can we attract more fresh blood to create art films, and we must also build such an environment. Don't let art films only live on the podium."
……
This seminar was not widely publicized to the public, but was only heard within the industry.
However, this seminar allowed everyone to reach two consensuses. One is to promote the long-term release of art films, and the other is to explore the establishment of a cycle similar to the "North American Awards Season" as a window for the concentrated release of art films, using the attention of awards to drive attention to these films, and then convert it into box office revenue.
In the end, Lu Yanhe put forward an idea.
"Perhaps, we can learn from the model of 'Idol Era', with a competition every week, updated idol rankings every quarter, and an annual ceremony every year. Let the style of art films be retained only in the creation of content." Lu Yanhe said, "Through this kind of competition between movies, we can attract the attention of the audience, and the audience can also vote, but if you want to vote, you must first submit the information of having watched this film for review."
What Lu Yanhe didn't expect was that those who had just been saying that they would do everything possible to innovate the form to attract the audience's attention to art films suddenly said in unison that this was not the way to do it.
Lu Yanhe almost thought he had said something outrageous.
Later, after the seminar, Director Fu Kai explained to him: "They just hope that art films can get rid of the curse of box office poison, but this does not mean that they are willing to let the art of film become like those artists in the program "Idol Era", shouting and performing to sell their skills."
Lu Yanhe immediately understood what Director Fu Kai said.
To put it bluntly, they have been so reserved for too long that they can't save themselves if they are asked to come down and dance.
Lu Yanhe also thought it didn't matter. He just proposed an idea. Means are just methods. If this one doesn't work, just try another one. As long as everyone can slowly change their original attitudes and ideas, it will be enough.
-
This seminar was a discussion in an ivory tower, but the participants were all bigwigs who had been involved in the film industry for many years.
Only by discussing and reaching consensus here can we push things forward.
Among this group of people, Lu Yanhe is not being modest. He is really just a young rookie who has just started out.
But he is very lucky, and of course, it is also his own hard work, so in such an occasion, he is praised and cared for.
After several seminars, Lu Yanhe got to know many senior colleagues.
Everyone praised him highly.
Which normal elder wouldn't like such an accomplished, sincere and humble young man? -
After attending this seminar, Lu Yanhe went to the Asian Television Festival almost seamlessly.
This was the job that Chen Ziyan had assigned to him a long time ago.
When the Asian Television Festival announced the list of celebrities who would be attending, the domestic celebrity artists were basically from the two crews of "Friends" and "The 17th Floor".
There are also some other artists who are currently very popular and have a lot of traffic.
When two crews attend, actors like Lu Yanhe, who star in two dramas, will usually walk the red carpet twice with the crews.
But after some discussion, both crews decided not to walk the red carpet as a crew. They would attend as individuals and reunite in the backstage.
The host of this year's Asian Television Festival is Singapore.
On the opening day of the Asian Television Festival, Lu Yanhe held Chen Siqi's hand and walked onto the opening ceremony red carpet together.
The two of them haven't appeared in the same frame for a long time, so this time they appeared at the Asian Television Festival, and naturally attracted a lot of attention.
Many foreign media don’t know Chen Siqi, and don’t recognize her. Especially for Korean and Japanese media, the frequency of Lu Yanhe, a Chinese actor, in the past one or two years has been so high that he has almost single-handedly overwhelmed the momentum of young Asian actors and dominated the trend.
Lu Yanhe suddenly appeared on the red carpet holding a girl's hand. One can imagine the shock to them.
However, this is a scene that the domestic media has seen many times.
They just kept pressing the shutter button, trying to take more usable photos.
Some foreign media who didn't know Chen Siqi asked them, who is this girl? Is she an actress?
Domestic media introduced that he is the editor-in-chief of a very popular magazine in China.
The other person was shocked and wondered, "Such a young magazine editor?"
Domestic media friends were all proud and said, "That's the magazine they founded together after graduating from high school. It's been three years now, and it has become one of the most popular and influential magazines in China."
Although many foreign media did not do their homework, Chen Siqi, as the official guest of this Asian Television Festival, and the on-site host still did their homework.
As soon as the two of them arrived at the interview area, the host introduced Chen Siqi as "the editor-in-chief of China's most influential literary magazine "Jump Up"."
Tonight's host is a Singaporean Chinese who speaks fluent Chinese.
"Welcome." He first expressed his personal attitude with two simple and powerful words, and then switched to English, "I am very glad that you two can come to the Asian TV Festival. Come and say hello to our audience in person and those who are watching our live broadcast online!"
Lu Yanhe and Chen Siqi greeted each other with smiles on their faces.
Host: "Recently I have been following the drama "River of Silence". It has a lot of viewers across Asia and is the first Chinese drama to top the real-time popularity chart on the Maxine platform. Regarding everyone's love for this drama, does Yan He have anything to share with us at this time?"
Lu Yanhe took the microphone from the MC and said, "First of all, I want to thank everyone for their love. This is the first thing I have to say. Without the love and support of the audience, there would be nothing that comes after. But I really didn't expect that "River of Silence" would be loved by so many foreign audiences. As an actor, this is the happiest moment for me."
The host said: "Your "The Seventeenth Floor" and "Friends" have a lot of fans and drama fans on the Maxine platform. Many people have even watched your dramas several times. "Friends" is the drama with the highest re-watch rate of fans on the Maxine platform so far this year. Do you have anything to say about this?"
"Really?" Lu Yanhe was a little surprised. "The most rewatched drama?"
This was the first time he heard this statement.
No one else had told him this before.
However, Lu Yanhe was not too surprised after hearing it.
"Friends" itself is an evergreen series.
It has been popular for more than 20 years and its number of views is still high.
"Maxine, many viewers have written to your Chinese production company, hoping that you can return to this series." The host said, "Although you have said several times that you will not return, I still want to ask, will this idea change?" (End of this chapter)
