The second season of "The Seventeenth Floor" has begun to warm up and released a promotional video.
It is a very popular drama in itself, and now that the sequel is out, all the original cast members have returned, so of course it has attracted a lot of attention.
As the male lead, Lu Yanhe did not participate in the large-scale publicity schedule. In fact, it was not just him, Jiang Jun did not participate either.
Fortunately, there are enough stars in this drama, so even if the two of them do not participate, others can still promote it.
At this time, Jiang Lan did something.
She paid 20 million to the marketing and publicity team of "Jump Up" to promote the second season of "Seventeen Floors".
Chen Ziyan said: "She is really smart. Even if your relationship with Jingtai is strained, she still uses this method to show her goodwill and maintain her personal relationship with you."
Lu Yanhe nodded.
There must be enough publicity funds for the second season of "The Seventeenth Floor".
However, no matter how sufficient the funds are, it is Jiang Lan who has the final say on where to use them.
Jiang Lan spent 20 million yuan to help the "Tiao Qi Qi" team promote the drama, which is definitely a high price.
On the one hand, under normal circumstances, whether it is the promotion of a drama or a movie, the behavior is to "cast a wide net" and not invest too much money in one publicity team.
Because no matter how big the publicity team is, the coverage area is small for the entire market.
The publicity and marketing of the Tiaoqi team has always focused on quality rather than quantity.
On the other hand, Beijing TV itself is a large traditional TV station with its own media matrix and many companies and studios engaged in this business.
Strictly speaking, they all belong to the same group. As a rule, these resources are usually contracted to their own companies first, rather than looking for them outside. Especially for a sequel to a popular series like "The Seventeenth Floor" Season 2, what it actually needs is to let everyone know that the show is about to be aired, and that the audience who likes the show remember to watch it. It's enough to have quantity, not quality.
The focus of publicity is different.
In this situation, Jiang Lan found the Jump Up team.
-
In fact, the biggest profit-making project of the Jumping Team now is the advertising business.
Because Tiaoqi is essentially a content platform, from magazines, to electronic versions, to its various media accounts and content platforms, as well as contracted author accounts...
Jump up Now a huge media matrix has been established.
This media matrix is so large that it is coveted by many capital forces, and people come to discuss acquisitions every week.
In this case, why does Chen Siqi's team still insist on doing other business segments?
Because any company, if it has a single source of profit, will easily be restricted and fall into crisis due to its low risk resistance.
Promotion and marketing business is something that Chen Siqi values very much. According to the requirements of the Tiaoqi team for the promotion and marketing business, the net profit of this business cannot achieve a significant increase. They take the "boutique route" and customize the promotion and marketing plan instead of running the volume.
Any business model that cannot achieve volume is doomed to fail in achieving substantial growth in profits.
However, Chen Ziyan believes that this plays a vital role for the brand to jump up.
At the same time, this business segment can also be used to build a connection between Tiaoqi and the film and television industry. You know, Tiaoqi also has another very important business, which is IP operation and development.
Therefore, when the second season of "The Seventeenth Floor" took the initiative to approach them and offered 20 million to ask them to do publicity, and even did not have any substantial requirements for the effect of the publicity, Chen Siqi's first reaction was -
Who is Jingtai trying to trick?
"You can take this." Chen Ziyan said to Chen Siqi, "'The Seventeenth Floor' is a project that Jiang Lan is in charge of. Jiang Lan is the only person in Beijing TV who has a really good relationship with Lu Yanhe. She also wants to thank Lu Yanhe for cooperating with the broadcast of the second season of 'The Seventeenth Floor' and is willing to continue to finish the third season."
Chen Siqi suddenly realized.
She asked, "So, their relationship is actually pretty good?"
"Yes." Chen Ziyan said, "Lu Yanhe originally stopped associating with people from Beijing and Taiwan. Now the only person from Beijing and Taiwan he is still willing to talk to is Jiang Lan."
Chen Siqi: "I was worried that Yan He was unwilling to pay attention to Jingtai, so Jingtai suddenly found me and asked me to promote the second season of "Seventeen Floors". To be honest, the promotion of the second season of "Seventeen Floors" does not need us to do it at all."
Chen Ziyan: "I'd like to know, from your perspective, if there is anything worth promoting in the second season of "The Seventeenth Floor", where would it be?"
Chen Siqi said: "I haven't watched the show yet, nor have I seen the source material. From the perspective of the subject matter and cast of this show alone, there is actually nothing much to say. After the broadcast of "The Seventeenth Floor", basically only "Squid Game" was relatively popular in this type of show, and there has been no other popular show of the same type since then. I have tried to analyze it before. You see, several platforms have developed similar series with big stars as the leading actors, but they are often loud but ineffective, and are relatively homogeneous. They are all about a group of people being gathered in a certain place, actively or passively accepting some life-and-death game-like challenges, which are more or less the same."
Chen Ziyan heard this and said, "But isn't this the setting for this type of drama? This is also the biggest selling point of this type of drama."
"But the problem is that this type of drama often requires very distinct character traits, especially emotional trends and character destinies that can resonate with the audience, in order to truly allow the audience to enter this world view. Otherwise, it's like watching a group of children playing house games. You can't believe these characters."
Chen Siqi shrugged helplessly and continued, "But if you look at the domestic ones, let's take a simple example. The main storyline of "Year One" developed by Bingyuan Video is that a couple who have broken up and their friends are invited to an island to play a treasure hunt game. Unexpectedly, these games are full of deadly dangers. This drama was very popular at the beginning, and the leading actors are all popular stars, but after six or seven episodes, the reputation directly declined. Why? Because there are bugs in the design of the game world view, and the audience discovered it. This is one reason. Once the game world view design has a bug, this world is directly falsified, and the audience who likes this kind of subject matter will ruthlessly abandon it. Second, their main storyline has become the male and female protagonists constantly quarreling and reminiscing about various things they did together before, and carrying out their emotional drama in an environment full of deadly crises. Which audience would not be bored?"
Chen Ziyan nodded thoughtfully.
"The most important thing is, if these emotional quarrels, reconciliations, etc. can become the key factors to promote the development of the plot, then I won't talk about it - although this is a taboo for this type of subject matter, because the audience doesn't like it, but on this basis, these don't even have anything to do with the main storyline. It feels like they found a screenwriter to write the emotional line, and another screenwriter to write the game line, and then put them together awkwardly." Chen Siqi said, "Later I also inquired about it. To put it bluntly, they really just wanted to make this project as soon as possible, so they found a few screenwriters and put together such a script. To put it bluntly, the current platform still doesn't pay attention to the script. No matter how you say it, they don't pay attention to it. Those actors are not easy to deal with. Those who are a little famous all ask to add more scenes to their roles. How can they add more scenes? Each character has a predetermined arrangement. Which level will get hurt and which level will die, so can't we only add emotional scenes and memory scenes?"
Chen Ziyan: "It's really sad. Everyone knows the importance of the script, but the result is that anyone can interfere with the script."
"Yes." Chen Siqi said, "We run Jump Up Theater, and most of the first-line stars we have worked with have all made suggestions for changes to the script. Of course, this is not an absolutely bad thing. It is normal to have opinions. As long as they are raised during normal contact, we can discuss them. The most annoying thing is that everything is fine during the early communication, but when it comes to joining the crew or starting filming, they start to make various changes to the script."
"How do you solve this situation?"
"No, we won't tolerate them." Chen Siqi said, "I basically tell them directly that if they want to act like a big shot, we will issue a notice directly. Even if the filming of this drama is cancelled or re-filmed, we will not tolerate it as long as they can bear the consequences. To put it bluntly, those actors are used to being arrogant in other crews and always think they are big shots. In order to keep them as the leading actors, we will tolerate them." Chen Ziyan: "Are there any who will fight you to the end?"
"No." Chen Siqi said, "You have to know that the main reason why these actors dare to challenge so arrogantly is that they have someone backing them up. Even if you are a producer or a director, it doesn't matter. They have someone backing them up on the platform and are not afraid of being banned. But the problem is, this is a jump, and I have the final say. No one, whether it's the platform or the investors, can control me. It's useless for anyone to say good things to me. After I slammed the table with people a few times, no one dared to jump anymore."
Chen Ziyan sighed.
“It’s really sad when you think about it,” she said. “We’re constantly working to get this industry on the right track, but every time we think we’ve made a little progress, there’s always one or two things that remind us that we haven’t.”
Chen Siqi: "But there are always changes. At least in our own film and television projects, we really value the script and respect the creators' ideas."
Chen Ziyan: "Compared to the entire industry, this is just a drop in the bucket."
“If one day, among the top ten movies of the year, four or five of them are produced by us, and among the hit TV series of the year, half of them are from our projects, then the rules we set will become the rules of the entire industry. I am very confident about that.” Chen Siqi said, “To be honest, look at those big names who treated themselves as the emperors of the crew at the beginning, but in the end, didn’t they still honestly perform the plays of the Jumping Theater.”
"That's because you are strong enough, but many crews don't have the ability to be as strong as you." Chen Ziyan said, "Forget it, we can only do our own work well and can't manage so many things. You are right, at least the people who come out of our projects know what to do to make a good show."
"Yes." Chen Siqi said, "Next year, the production budget of Jump Up Theater can be further increased. The overall broadcast performance of the dramas promoted by Jump Up Theater this year has been very stable. After running this theater for a year, all aspects are on the right track. Now everyone recognizes this theater. When preparing projects, we finally don't have to waste time explaining to others what Jump Up Theater is."
Chen Ziyan: "Will the Dance Theatre still do the same thing next year?"
"Yes." Chen Siqi nodded. "Let's continue with this short drama model. Because we don't have the ability to produce film and television dramas, we mainly rely on the production companies under Linghe, Yuehutai, Bingyuan Video and Northern Lights Video to be responsible for the filming of specific projects. Short dramas can shorten the production cycle and don't need to extend the battle line too long. It is more suitable for us."
Chen Ziyan: "I estimate that in the next few years, apart from his own acting, Yan He may focus on overseas. He seems to want to use his own strength to build some power and influence of our own overseas. Of course, I think so too, and I think it's a good thing to do so. But you also know that Linghe is still quite dependent on his projects. Although there are several projects to be done, they are all series such as "Home Alone", "2 Broke Girls" and "Housemates". I want to say that if you are still going to continue to do Jump Up Theater as before, please give Linghe a few more projects. Otherwise, I'm afraid they really can't handle it."
"Of course, I will." Chen Siqi said, "I heard that Linghe has signed a lot of production staff."
"Yes." Chen Ziyan said, "But not everyone can enter those projects. Many of the people they signed are newcomers who have just graduated from school. They need to continue to follow the team to accumulate experience."
Chen Siqi nodded.
"I will try my best to provide them with some job opportunities in the Jump Up Theater projects."
-
In fact, Lu Yanhe has never thought about whether the focus of his future work should be shifted overseas.
Chen Ziyan only saw this trend from Lu Yanhe's next few projects.
Now she rarely discusses with Lu Yanhe specifically about how to plan his career in the future.
This is actually very inconsistent with Chen Ziyan's usual style.
But now Chen Ziyan feels that when it comes to Lu Yanhe’s plans, plans will never keep up with changes.
The biggest variable about him is his endless scripts. Every new script that appears seems to be able to take Lu Yanhe into a stage that he never dared to think of before.
For example, after several scripts such as "Source Code", "Red-Eye Flight" and "Buried" emerged one after another, no one expected that they would become several breakthrough points after "Doomsday" was stuck in a stalemate. Under such circumstances, Lu Yanhe accidentally seized the opportunity and became the producer of "Doomsday".
Linghe became one of the investors of "Doomsday" and officially entered the Hollywood film investment circle. Although it is said that there are a lot of accidental factors in this.
The initial purpose of this small test was actually just to win the Chen Pinhe blocking battle.
However, just as Chen Ziyan said to Chen Siqi, after Lu Yanhe successfully pushed Jiang Jun to the position of the male lead in "Doomsday", a new idea did sprout in his heart: on the one hand, he was working hard to promote Chinese-language film and television dramas overseas, and on the other hand, he should also play the industry's biggest publicity tool, the role of stars, for example, to promote more Chinese actors to be known by more people in the world, so that they can learn more about Chinese film and television dramas through the actors.
He himself is a typical example.
Nowadays, the box office of movies starring Lu Yanhe can basically reach one million US dollars in American theaters.
This is a very remarkable achievement. For many foreign language films, it is extremely difficult to break the $5 million box office.
Many people can only see those dark horse works that achieve groundbreaking results. In fact, if they really have their own loyal fans like many directors, their works can also break barriers and limitations.
Just like the Spanish director Pedro Almodovar, his films may not achieve particularly high box office results in any single market, at most a few million dollars. However, such directors have their own fans in every country, and their films are not even restricted by schedules and other aspects - because the target audience is very clear, and the final global box office of their works ranges from 30 to 40 million US dollars to nearly 100 million or even over 100 million.
Now Lu Yanhe has a bit of the quality of an "author-type filmmaker" in the film market around the world. There is a small number of fans who recognize him as a person. Therefore, whether he is a director, a leading actor or a screenwriter, as long as he is truly involved in a film project, there will be a group of fans willing to buy movie tickets.
Lu Yanhe gained commercial influence through "The Mist", "Squidward" and "Friends".
But the real, core fans are the ones who are willing to support and pay for whatever he shoots or does. Lu Yanhe has accumulated this influence bit by bit through movies like "Three Mountains", "Late Spring", "Rouge", and "Rouge".
Whether it is Jiang Jun or Jiang Yuqian, they are both standing at a very high starting point now.
It can be said that if there are suitable projects to push them to be further known by global audiences, they can fully further enhance their own popularity and even their appeal and influence as actors.
However, whether there are Asian roles in Hollywood projects really depends on luck and waiting.
Therefore, Lu Yanhe felt that instead of always waiting for others, it would be better to take the initiative to create some projects.
Like a project like Red Eye.
It is indeed not a classic masterpiece, nor can it win any awards, and it may not have made over 100 million at the box office.
However, this is a thriller drama film that was truly carried by the heroine. It took in more than 50 million . dollars at the time. It did not have other movie stars (Cillian Murphy, on the contrary, became famous in Hollywood through this movie, and he was even noticed by Nolan because of this movie). Rachel carried the box office alone. In the end, it was a very profitable film and helped Rachel's career a lot.
You know, if you have a movie in Hollywood that you can carry the box office on your own and it becomes a success, you will basically be on the first-tier list. Because after that, all the major film companies will send you invitations and ask you to schedule a date. (End of this chapter)
