Chapter 811 The flop of "Monster Hunt 2"!
When it comes to marketing, Chen An is are many examples in later generations. If the marketing and promotion are good, even a garbage movie can make billions at the box office.
News about "Ready Player One" continues to make the hot searches, and so does "Detective Chinatown 2".
In particular, a post titled "Except Chen An, there is probably no other director willing to shoot such a movie for us" began to go viral on the Internet.
It started as a long five-star review posted on a certain forum, and someone copied the text and posted it everywhere.
'Many people say that Ready Player One is An Chen's worst movie, a pure popcorn flick with no depth, but as a viewer I appreciate everything he has done.
In the past few years, countless parents used games as an excuse for their children's failure, but this was just an excuse for their own failure.
Before playing games, I flipped through the pages and saw TV, music, books,
But Chen An gave a different expression, it is precisely because of the shortcomings of reality that the game becomes more popular!
So he built a nearly perfect gaming world, with racing, fighting and countless easter eggs waiting for the audience to discover.
It is a movie made up entirely of Easter eggs, which is out of place for Chen An.
But he still filmed it, and there are not many directors who are able to gather so many Easter egg IPs, and he is one of them.
If it weren't for him, I believe such a movie would never have appeared. How could such a completely un-'artistic' movie be directed by such a group of great directors?
Only Chen An is willing to make such a movie for our entertainment.
Finally, I want to say that although Chen An has constructed this game world very well, the reality is not that bad as shown in some details of the film! '
It’s a very long post, ranging from other things to movies and then from movies to other things.
There are various analyses, but what really made this review popular is the sentence "If it weren't for him, I believe such a movie would never have appeared!"
This sentence really touched the hearts of netizens. Such a popcorn-style movie seems out of tune with Chen An’s previous films.
Moreover, the media's evaluation was not very good. After all, it was labeled as "Chen An's worst work."
But the movie still firmly holds the top spot at the box office!
Maoyan's score is as high as , and Douban's score is !
In the eyes of the audience and ordinary movie fans, it is undoubtedly a very good movie!
After flying to Beijing and visiting the city, Chen An flew to the Magic City.
The two people who were scolded behind their backs finally met.
"Haha, my phone has been ringing non-stop during this period. Fortunately, both movies did not disappoint me." Director Ren smiled and did not take other people's shouting seriously at all.
Chen An said tiredly, "I'm not much better. They reported me to the higher-ups again. They're still promoting it during the New Year and sending it to them for tea."
"I know. The news has come through. What did you say?"
"What else can I say? Just cry out that I am innocent." Chen An shrugged: "Anyway, I don't admit it. If you want to accuse me, I'll accuse him first."
"I'm going to call it quits, but it's almost time."
Seeing the other party coming over, Director Ren continued, "Today, the box office of Monster Hunt 2 has fallen below million. There is no room for recovery."
The market is pretty much locked down.
"Ready Player One" and "Detective Chinatown 2" still achieved box office revenue of over 3 million yuan, occupying more than 50% of the market!
Especially the former, which continued to top the list with a box office of million the next day!
It almost maintained a box office of over 500 million.
It is also the current highest single-day box office record!
The key is that the word of mouth is also good. The collapse of word of mouth of "Monster Hunt 2" and the early operation gave up a large market.
Director Ren handed Chen An a cigarette to cheer him up, "Director La called me this morning. Although he didn't say it explicitly, his words were asking what we meant."
"He didn't hit me." Chen An lit up the Nanjing Jiuwu Supreme in his hand and said lightly.
"Hehe, what's your relationship with him?"
"I think it's pretty good, right?"
"You know the whole story, so I won't bother to say more."
Director Ren sneered and was too lazy to say more.
Chen An exhaled a puff of smoke and pursed his lips.
Both of them were quite polite, but politeness always represents a trace of distance.
Chen An has his own ideas, and Director La will not support him as much as Han Sanping. "Take a good rest. After you finish running in several major first-tier cities in China, we are still waiting for you to go overseas for promotion. We are all jealous."
Director Ren didn't say anything else. He patted Chen An on the shoulder and asked him to take a rest first.
Chen An put out the cigarette, waved his hand, stood up and left.
After appearing on seven or eight interview programs and visiting several major cities in China, Chen An set out to start overseas promotions.
The North American market is not the focus.
A movie with lots of Hollywood and game element Easter eggs doesn't require Chen An to promote it very hard.
Instead, South Korea, daily life and the European market are the main focus of the publicity.
There are also some elements of daily life in Easter egg design, which is very marketable and basically targets the third market.
It is also the first stop of Chen An’s journey, in addition to the press conference promotion.
There are also promotions for NHK and TV Tokyo programs.
Sony has made this arrangement very simple.
Although he didn't know the other person's name, Chen An still felt that the host of Xiao Ri Zi was very nice.
"Good evening, Chen Anyang."
"good evening."
Chen An nodded in response after the on-site translation.
His attitude is pretty good. Chen An is well-known in his daily life, and many of his movies have been released. He is recognized as a "film master" in the industry.
The so-called film means daily life movie.
As for the show effect, it was just average. Because of their different identities, the other party didn’t dare to ask too stimulating questions.
We chatted briefly for a while and talked about IP design for daily life.
Godzilla, Ultraman, etc.
An expedited program will be broadcast in the time slot and will be on TV tomorrow.
Although Sony is not a national heavyweight in its daily life, it is also a top-level capital, so it does have some strength.
After the recording of the program was completed, the TV station also kindly arranged a condolence session.
Chen An is a gentleman and doesn't like this kind of food, even though it looks very moist.
There is indeed no shortage of beautiful actresses in our daily life, and the number of Showa beauties is too numerous to count.
But they are all getting old, and the younger generation hasn't made any progress.
The ones who are holding up the store now are still the Mesozoic generation such as Yui Aragaki, Satomi Ishihara, Masami Nagasawa, etc.
"What other programs are there?" Chen An asked his assistant while lying casually in the car.
"There are also several variety shows on NHK TV, a regular talk show during prime time in the evening, several offline fan meetings, and a talk show from Toho."
The assistant, who had kept the activities in mind, spoke up.
Time is indeed a bit urgent. The situation of "Ready Player One" is special, although it is a big production.
But except for Chen An, most of them are little Karami.
The heavy responsibility of publicity and promotion fell on Chen An. There was nothing he could do. He had made a lot of money from releasing "Zootopia", but now he had to pay it back.
The movie performed well in Xiaori, so the task of publicity and promotion was also not small.
After enduring so many years and ordering around a lot of social animals, I suddenly became a social animal myself.
"Let's go back to the hotel first." Since there was no other way, Chen An decided to have a good rest first.
I hope the daily necessities market can generate hundreds of millions of dollars more, so that all my efforts will not be in vain!
(End of this chapter)
