Chapter 846 Golden Rooster Reform
"Avengers 4" is the last successful superhero movie and even Hollywood movie in the mainland swept the Chinese market.
It was released two days in advance, and many movie fans came from all over the world to watch the movie and go back home after watching it.
Marvel's influence after "Avengers 4" is self-evident.
There are almost no rivals!
On April 4, a large-scale midnight movie screening was held in the Chinese market. With 23% of the screenings, it captured 11% of the market and earned 87 million yuan at the box office before it was officially released.
It officially premiered on April 4, accounting for 24% of the total screening schedule and the highest number of screenings in the market, 82.
"Avengers 4: End Game" successfully broke the domestic single-day box office record, reaching million!
Occupies of the market!
It can only be described as terrifying!
April is a low season in China. Audiences have just spent money to patronize the lively Spring Festival period. Not to say that their pockets are empty, but their desire to watch movies is actually not that strong.
But obviously "Avengers 4", which has countless fans, doesn't care about these things.
In the domestic market, it earned billion yuan at the box office in the first five days of its release, which was even more terrifying than the Spring Festival period!
And the North American market was even more terrifying, earning million US dollars in the first three days of the weekend!
In just one week, the global sales have exceeded 12 billion US dollars!
It would be most appropriate to say that it has swept the world!
Lightyear Pictures Building.
"Isn't it a bit too scary?" Zhang Li asked with some surprise.
This data is even more terrifying than that of "Avatar" back then. It was said to be the first week, but in fact, it took less than seven days for the global box office to break through 12 billion US dollars and reach billion US dollars!
The ability to attract money is like riding a rocket.
Guo Fan, who was thinking about how to break down the script and make it more full-bodied, raised his head and said, "It's just a fan movie. It's hard to maintain the momentum. Instead of worrying about this, why don't you help me think about the arrangement of the script."
"Of course I know it can't go on like this forever, but I can be a behind-the-scenes commander in charge of the preparation and construction, but don't ask me to arrange the script."
Zhang Li curled the corner of his mouth and said that it would be strange if it could continue like this, wouldn't it reach 5 billion US dollars?
Guo Fan saw that his good friend was unable to help, and he felt a headache looking at the things in front of him. He rubbed his head and said, "Where is my senior brother? Should I ask him?"
"Mr. Chen hasn't been to the company much recently. I guess he's busy with something."
"I see. I think I know."
Guo Fan estimated that the other party was busy with the Golden Rooster matter, and it was a big task.
Just as he thought, Chen An has indeed not been idle recently, busy with the affairs of Golden Rooster.
However, the old leader said that he was in charge personally and everything was handled smoothly.
The specific matters have been discussed!
On May 5, the project team officially launched a press conference at the Beijing People's Art Theater.
Chen An and a group of judges appeared one after another and announced various matters regarding the 32nd Golden Rooster Awards!
And the film collection phase has begun!
The registration scope covers feature films, children's films, science and education films, documentaries, opera films, and art films that were reviewed and approved by the State Administration of Press, Publication, Radio, Film and Television for distribution at home and abroad from 2017 to 2019.
And announced that this will be the last Golden Rooster Awards, which will be held over a two-year film solicitation period!
The scene was in an uproar!
Everyone knows the big one is coming!
This is the first time that Chen An has served as the chief judge for feature films and children's films, as well as the chairman of the committee, and as the chief judge for major awards!
Anyone with a discerning eye would know that it was definitely related to what happened before.
"Director Chen means that the Golden Rooster Awards will return to being held once a year in the future?"
"That's right." Facing the reporter's question, Chen An nodded without hesitation and said, "From now on, the Golden Rooster Awards will officially return to the model before the 25th Awards. As the most professional film award in the mainland and even the majority of film awards, it will remain an annual award in the future."
"Not only that, starting this year, the Golden Rooster Awards will add the Best Foreign Language Film Award, which is officially open to the international community. We look forward to enthusiastic registration."
At this point, everyone understood.
Li An wanted to turn the Golden Horse Awards into the Oscars, but Chen An chose the Golden Rooster Awards.
Although there are many complaints about the Golden Rooster Awards, the reform and the addition of new awards and Chen An's participation have indeed made the media look forward to it. "Will the Golden Rooster Awards absolutely guarantee the professionalism of the participating films?"
This is an old problem. The reason why the Golden Rooster is criticized is the national conditions.
So even though it is the most professional film award among the three major awards in mainland China, some people still feel that it is not very good.
The disregard for subject matter, the older generation's neglect of certain subject matter, and the preference for certain genre films with a conservative perspective.
It has been criticized by countless netizens and even the media.
Otherwise, in recent years when the mainland film industry has been on the rise, the Golden Horse Awards have been regarded as the most influential award in the country.
Chen An slowly picked up the microphone and answered the question with only one sentence: "That's why I came here!"
Now that I am here, fairness will come!
Countless cameras captured this scene and transmitted it to their respective platforms.
This Golden Rooster reform is undoubtedly a blockbuster news. Although only a little bit has been revealed, it is enough to attract people's attention!
Especially the news about the Best Foreign Language Film, which sends a signal that the Golden Rooster Awards will be the boss!
"With Chen An here, I think this year's Golden Rooster Awards will still be a success!"
"It's time to put your own awards first, otherwise you will end up being unreliable!"
"Mainland awards have always had problems, but it is really hard to prop up the Golden Rooster Awards, and other awards are even harder."
"I think it's useless. Even if Chen An wants to change, it will be difficult."
"."
The audience's stereotype of the Golden Rooster has been difficult to shake for decades.
The reason why we attached so much importance to the Golden Horse Awards before was because some of our own people were really not up to the mark.
Chen An spoke with great determination, but he was actually under a lot of pressure.
The Best Foreign Language Film award is not an easy matter. If you intend to build up momentum, you certainly can’t just take it easy.
And this requires Chen An to take action personally.
The Golden Rooster Award has almost no reputation internationally, and no high-quality works are willing to come to you.
"Brother, why hasn't the registration deadline been announced yet?" Huang Xiaoming, who was also a judge, came over and asked on behalf of the judges.
Chen An nodded, deliberately not saying, "Time is tight. I still have to arrange for foreign language films. I will announce the deadline this year when it's settled."
This is no longer possible.
He was determined that this time he would not only ensure the quality of the film but also make it a big hit in the foreign language film sector.
It's a risk-taking thing to go there and shop in person when no one else is around.
Huang Xiaoming probably knew the other party's plan. He also knew that it would be difficult to win the Best Foreign Language Film Award given the international influence of the Golden Rooster Awards.
He estimated that the films sent for review were probably some Southeast Asian films, or better yet, some East Asian films.
But this is definitely not something that my senior brother can accept.
"Then I'm lucky this time too. I can share this benefit with my senior brother." Huang Xiaoming eased the atmosphere and joked.
Chen An turned his head, patted his shoulder and smiled: "You have to work hard this time and coax these uncles, aunts and teachers for me. This is your strong point."
"Brother, you think too highly of me. How can I have such ability?"
Huang Xiaoming's face immediately tightened into a ball, as if he had eaten a bite of bitter melon, and he showed a bitter smile.
The youngest of these judges is at least one row older than me, both in age and seniority.
Many of them also call their own school teachers "senior" or "teacher".
(End of this chapter)
