Chapter 220 The First Endorsement
At this moment, Lu Yanhe didn't know how to respond.
"What else?" Lu Yanhe hesitated and said this.
Li Zhibai had not yet realized that what he said had caused a great deal of accidental injury, and he was about to explain.
Lu Yanhe quickly slapped Li Zhibai on the shoulder and said to the camera, "I'm going to log off today. Bye."
He quickly turned off the live broadcast.
The moment it was turned off, Lu Yanhe breathed a sigh of relief.
Li Zhibai looked at him in confusion and asked, "Why did you suddenly go off the air?"
Lu Yanhe: "I'm afraid you'll say something outrageous again."
Li Zhibai: "Huh?"
"How was your premiere event tonight?" Lu Yanhe asked.
Li Zhibai: "Stop talking, it's terrible. Except for the fans, everyone else is scolding us for making this drama ugly."
"Ugly?" Lu Yanhe looked at Li Zhibai in surprise. "Really? I watched the first episode, it was pretty good."
Li Zhibai looked at Lu Yanhe in shock.
"When did you watch the first episode? Don't you have a performance tonight?"
"I just got back and started watching the show live," Lu Yanhe said. "Although it's a bit exaggerated, I think it's quite good, especially your acting. It feels like you're playing yourself, a person who usually has a very bad temper but is actually very kind. I couldn't stop laughing the whole time you appeared."
Li Zhibai hesitated for a moment and looked at Lu Yanhe suspiciously. "Are you saying this because you're watching our show through a filter?"
"No, it's really not bad." Lu Yanhe said, "Although I probably wouldn't have watched this drama if you weren't in it, and it's not a subject I'm interested in, but the first episode I watched was indeed quite good. For viewers who like this subject, I think it will be quite popular."
Li Zhibai let out a long sigh.
"That's good."
“Didn’t you see the online feedback at the scene?”
"I did see it, but you know, for a promotion like ours, we definitely won't read any negative reviews. I just took a look on the way back, and quite a few people scolded me."
"Then your comment section is full of people scolding you daily, so you already have a lot of haters," Lu Yanhe said. "That's not representative at all."
Li Zhibai: "Having said that, there were a lot of people scolding me today. Many people even told me to never act again, saying it was too harsh on the eyes. There were a lot of really harsh words, sigh."
"Then I think it's better not to take it to heart. I think those kinds of things are just your haters saying that. It's not like I haven't seen the show. Your performance is definitely a highlight. I was laughing the whole time." Lu Yanhe said, "Also, don't forget, Director Luo Yuzhong has praised your acting skills. We should all learn from your naturalness. Actually, after watching you perform in this show today, I finally understand what Director Luo meant. Only after I performed in a show myself did I understand what it was like to be completely natural without any sense of camera. I can't do that. It's hard for me to truly forget the existence of the camera lens."
Li Zhibai blushed at Lu Yanhe's praise, feeling embarrassed. He pursed his lips and said, "Isn't that a bit too exaggerated?"
Lu Yanhe said, "I swear, what I said is absolutely true."
Lu Yanhe didn't say that just because Li Zhibai was his friend.
"Since you said so, I'll believe you." Li Zhibai raised the corner of his mouth.
-
"To the End of the World with You" is a romantic idol drama.
In the current film and television market, the themes that idols can participate in are basically romantic idol dramas.
People like Lu Yanhe who can appear in a serious drama like "The Golden Age" are very rare among the very few.
Dramas like "To the End of the World with You" often become a hot topic and have high popularity on the Internet, but in fact, not many people watch them. Simply put, it is difficult for such dramas to break through their inherent circles, and those who will watch this drama are still the same market group.
The next day, the production team of "To the End of the World with You" bought several hot searches for themselves, one of which was Li Zhibai's. The topic focused on the irritable and neurotic character played by Li Zhibai in the play.
Lu Yanhe not only helped Li Zhibai promote the drama on his social media, but also held a live broadcast to watch the drama, expressing his support for his friend with actions.
His action was also noticed by the publicity staff of "To the End of the World with You", who used it as a marketing topic.
Lu Yanhe has been the talk of the town online these days, and the dispute between him and Chen Ziliang is a hot topic.
Lu Yanhe's live broadcast last night was also successfully spread with the help of various parties.
The most popular and widely spread one among them was Li Zhibai’s soul-searching question: “They all look like lively fans.”
This scene, along with Lu Yanhe's hurried end of the live broadcast, was made into a GIF and went viral online.
Two topics emerged:
One is Li Zhibai lamenting that Lu Yanhe has many active fans, and the other is how I should save my outspoken artist friend.
What everyone found funniest about this incident was Lu Yanhe's reaction.
After Li Zhibai said that, Lu Yanhe's face was filled with shock that was hard to conceal and his reaction of wanting to end the broadcast was full of the most vivid "confusion" and "shock", which made everyone laugh.
To put it bluntly, everyone just likes to see the truest side of celebrities.
There is no script, only the most genuine reactions.
The more real they are, the more interesting they are to people.
-
At noon the next day, Lu Yanhe and Li Zhibai sat together for lunch, looking at each other.
Now their names are still on the hot search.
This was something neither of them had expected.
Li Zhibai was sighing, "Doesn't your livestream usually have just over 10,000 viewers? Why did this spread so widely?"
Lu Yanhe: "How would I know?"
Li Zhibai: "This is really... Oh, so annoying. Zhou Ping'an must be very happy. This saves him some publicity money."
"You have a drama currently airing, so it would be great if it could be trending on the internet," Lu Yanhe said. "It would be great if it could bring more viewers to the drama."
"I'm not the lead actor. Even if this drama becomes popular, it's not my credit." Li Zhibai lay on the sofa. "Right now, I'm more popular online than the two lead actors. No one's talking in the group chat this morning."
"Are they dissatisfied with you because of this?"
"That's not the case, but now I'm the only one on the hot search list, but they're not. They must be a little dissatisfied. Now the drama "To the End of the World with You" is buying hot searches for me, but not for them." Li Zhibai said.
That’s what drama promotion is all about.
If a character or actor in a drama becomes popular, publicity resources will definitely be tilted towards them, no matter whether you are the protagonist or the supporting role.
The key is to attract more audiences to the show.
In fact, apart from this drama, Li Zhibai is already the most popular among all the actors.
From the very beginning of the promotion of this drama, a lot of publicity resources were invested in him, attempting to use his popularity to increase the heat of the drama, and in fact it was successful.
Now this drama has indeed received a lot of attention because of Li Zhibai.
Li Zhibai turned to look at Lu Yanhe and said, "You're still talking about me, but what's going on between you and Chen Ziliang? More people are talking about you than me right now."
"Last night, the host insisted on asking me in front of the live camera if I had any response to Chen Ziliang. Of course, I didn't want to respond, so I left. As a result, a lot of people started talking about it." Lu Yanhe shook his head. "That's how it is. I knew when I left that it would definitely cause discussion. There's nothing I can do about it. I can't say in front of so many people that I don't mind what Chen Ziliang said or did."
"Chen Ziliang is just an idiot." Li Zhi said succinctly, "If he hadn't debuted early and became famous early, no one would care about him."
Chen Ziliang’s situation is not good now.
If we say that Chen Ziliang's image suddenly reversed and his reputation improved yesterday, then in the evening, first Lu Yanhe's attitude of not buying it, and then his duet with Song Linxin made Song Linxin red-eyed and angry on the stage, the two things combined caused Chen Ziliang's image to reverse again overnight. Now, not only was his concert last night criticized by many music bloggers, but he was also attacked by many fans of Song Linxin, blaming him for ruining the song written by Song Linxin.
The four words "unexpected" describe this situation.
Chen Ziliang did not sleep well that night. He originally thought that the heat of this incident would gradually subside. However, when he woke up, he found that more people were scolding him.
Chen Ziliang couldn't bear it any longer and contacted Yan Wei.
"Brother Wei, if you don't help me, I'm really going to die." Chen Ziliang couldn't help but say, "I'm going to be scolded to death by these people."
Yan Wei said, "You come to me for help when you're being scolded now, but what about in the future? I'm still your agent, and I'll help you deal with these things. In fact, I've dealt with too many things like this over the years, but how many more times can you withstand it? Haven't you noticed that your fans are getting fewer and fewer? Every time something goes wrong, you lose a group of fans. How long do you think you can stay popular?"
Yan Wei's words were like a sharp arrow that shot into Chen Ziliang's heart.
Chen Ziliang knew what Yan Wei was saying. But knowing was useless. Sometimes Chen Ziliang felt like he was floating in mid-air, watching himself rush forward like a runaway train. Others thought he was just running wild, but only he knew he had no control over himself.
At this moment, Chen Ziliang found a little rationality in the panic.
"Brother Wei, please help me again, I need you." He said, "We have put so much effort to get to this point today. Your efforts will not be in vain if I can get through this difficult time. Brother Wei, if I really get defeated, won't your efforts be in vain too?"
Chen Ziliang's words made Yan Wei feel mixed emotions.
Chen Ziliang has become what he is today. Putting aside the interests, how can Yan Wei not feel uncomfortable?
He was the one who brought up Chen Ziliang.
No matter how profit-driven a person is, he will develop feelings for someone after spending such a long time with them.
Yan Wei advised Chen Ziliang countless times to get back on track, be a good person and sing well, but Chen Ziliang didn't listen again and again, and caused all kinds of trouble and mess again and again. While he was cleaning up the mess, he couldn't help but wonder why the young man who loved singing in the past became like this?
Yan Wei knew that Chen Ziliang faced a lot of pressure every day, and he also knew that deep down Chen Ziliang was actually not confident and did not believe that his voice and singing skills could help him go on for a long time.
Therefore, Chen Ziliang cares more about his status and treatment, what other people think of him, what programs he appears on, and what endorsements he gets.
However, Yan Wei watched helplessly as Chen Ziliang went astray and was unable to turn back.
-
In the next few days, the names of Chen Ziliang, Song Linxin and Lu Yanhe continued to appear from time to time in major marketing accounts or related comments.
"To the End of the World" also performed well, and all the data met expectations.
Especially the rich second generation played by Li Zhibai, several clips of him became popular and were widely circulated on the Internet because of his exaggerated performance.
It can be said that Li Zhibai's attempt to enter the film and television industry this time was successful.
Thanks to the popularity of this drama, his popularity has rebounded and he even got two new endorsements.
This is a typical effective broadcast drama.
And Lu Yanhe’s first brand endorsement has finally arrived.
Many fast-moving consumer goods brands have approached Lu Yanhe before, but Chen Ziyan was not willing to let Lu Yanhe endorse such fast-moving consumer goods brands. Better brands all have their own spokespersons, and there are few vacancies.
In August, an APP called "Xueyou" finally reached an agreement with Chen Ziyan and signed an endorsement agreement.
When Lu Yanhe got the news, Chen Ziyan had already negotiated all aspects with the APP.
This APP was produced by Li Pengfei’s father’s company.
Lu Yanhe was surprised.
He then remembered that at the end of last year, Li Pengfei’s father had told him specifically that he wanted to have a business cooperation with him. Could it be this APP?
Because there was no news for such a long time, Lu Yanhe thought that the cooperation had failed.
Before the official announcement, Li Luzhi specially invited Lu Yanhe and Chen Ziyan to have dinner together.
Li Luzhi also brought Li Pengfei with him.
When they met in such a situation, Lu Yanhe and Li Pengfei even felt like they were neither here nor there for a moment.
For young people, a work social situation may not be difficult to adapt to, but what is more difficult for them to adapt to is a work social situation where their parents are also present.
Li Pengfei, who used to be a talkative person, suddenly became silent and melancholy. After sitting down, he didn't say a word.
Lu Yanhe didn't know what to say.
I feel a bit awkward, like a child meeting his parents.
Lu Yanhe couldn't just treat Li Luzhi as a serious brand manager for social interaction.
You have to call him Uncle Li when you meet him.
On the contrary, Li Luzhi generously blessed Lu Yanhe at the beginning and congratulated him on being admitted to Zhenhua.
After Lu Yanhe expressed his gratitude, Li Luzhi took the initiative to bring up the cooperation he had promised half a year ago.
"I wanted to contact you a long time ago, but because we encountered many difficulties in designing and producing the app, the launch was delayed by four or five months," said Li Luzhi. "But no matter what, the app is finally going online now."
Lu Yanhe could only say, "The product must be ready before it can be put on the shelves. Uncle Li, you still remember to ask me to be your spokesperson. I'm very nervous and worried that I won't be able to meet your expectations."
Li Luzhi smiled and waved his hand, saying, "Don't worry about that. These days, almost every brand will do background checks and market research before looking for a spokesperson, and they'll definitely look for the person with the best fit. You're the perfect spokesperson for Xueyou App. For a social app based on the concept of shared learning and self-study, who else could be more suitable besides you?"
Chen Ziyan immediately smiled and said, "Mr. Li, you have a keen eye for talent. This is a great collaboration. Little Lu loves reading, too. If you've chosen Lu Yanhe as the spokesperson for your app, parents will definitely want to check it out. If you can truly deliver on your stated goals, the school teachers will definitely be happy to use it."
"Yes." Li Luzhi nodded. "I also mentioned it at the company meeting. I wanted to make this app because I was inspired by Lu Yanhe's livestream about learning. I found it amazing that he taught his fans to memorize words together. I don't think there's another artist like you who would teach his fans to memorize words together."
"This is also what makes Lu Yanhe different from other artists." Chen Ziyan said.
While the two of them were chatting and greeting each other, Lu Yanhe was also exchanging glances with Li Pengfei.
