At this moment, the people at the scene, watching NVIDIA's CEO, Old Huang, and Apple's new CEO, Cook, walk in while chatting and laughing, were discussing whether the two parties had any cooperation.
They couldn't be blamed for such speculation, especially those who had used the Apple iPhone 5 smartphone.
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They certainly knew that the iPhone 5 smartphone had weaknesses in terms of graphics performance.
Moreover, this weakness in graphics performance wasn't just when facing the Phoenix X2 mobile phone processor of the Geek S3 smartphone.
In fact, it was also the case when facing the previous generation Phoenix ร 1 mobile phone processor. It could be said that in terms of graphics performance, the iPhone 5 smartphone was quite badly beaten.
Seeing NVIDIA's CEO, Old Huang, and Apple's CEO, Cook, chatting and laughing in such a natural and friendly manner, it was impossible to say that the two companies had no cooperation.
"Mr. Cook, I didn't expect you to come here as well."
NVIDIA's CEO, Old Huang, said with a smile.
"I just happened to be here to inspect the situation of the China branch, and I came over to take a look when I had time."
Apple's new CEO, Cook, briefly explained the reason.
"I see."
NVIDIA's CEO, Old Huang, nodded and then asked,
"I wonder what you think of Geek Technology's Phoenix graphics card?"
"The performance lead should be able to reach 200% of the GTX590."
Apple's CEO, Cook, said with a solemn expression, expressing his opinion.
Having fought with Geek Technology for several years, he knew very well what kind of person Gao Nian was.
Since Gao Nian dared to publicly claim that the performance of the Phoenix graphics card could reach 200% of the GTX590's performance, it should be about right.
"A 200% performance lead, that's not an easy thing to do. I don't believe they can really do that."
NVIDIA's CEO, Old Huang, said nonchalantly.
NVIDIA had also wanted to develop a new graphics card with a 200% performance lead, but in the end, they found that it was really difficult to double the performance to reach 200% of the previous generation's performance.
Because even if they used the 28nm manufacturing process and had the advantage of the manufacturing process, the development of graphics card chips was not as simple as stacking transistors.
Although the essence of chip performance improvement is stacking transistors, the more transistors there are, the stronger the performance will definitely be.
However, the importance of chip design is not much different from the number of transistors, because a good chip design can turn decay into magic.
With NVIDIA's chip design strength, plus a more advanced 28nm manufacturing process, they still found it very difficult to improve performance by 200%.
It can be seen how difficult and painful it is to improve performance to 200%.
Because they were originally developing the GTX690 graphics card, codenamed Kepler architecture, using the 28nm manufacturing process.
The performance of the dual-graphics-chip architecture was only 70% higher than the performance of the previous generation GTX590 graphics card.
Therefore, if they wanted to achieve a 200% performance improvement, NVIDIA would either have to abandon the Kepler architecture, which was already mostly completed, and then redevelop a new architecture.
Or they would use other methods, such as upgrading the structure of 2 graphics chips to 4 graphics chips or 6 graphics chips.
Directly increase the number of graphics chips in a simple and crude way to directly achieve a 200% performance improvement.
But in this case, heat dissipation would be a big problem, not to mention power consumption.
Because the GTX590, which already used 2 graphics chips, had a power consumption of 375W. If the number of graphics chips was increased to 4, the power consumption would definitely double, directly reaching an ultra-high power consumption of about 750W!
If 6 graphics chips were used, the power consumption would increase to an astonishing 1125W. At that time, using the graphics card for one hour would consume one kilowatt-hour of electricity!
Of course, this is just a theoretical situation, and it is actually impossible to do this.
Because if it were really done this way, then the computer graphics card with 6 graphics chips would have to use a dedicated air-cooled or water-cooled radiator.
Therefore, NVIDIA currently only uses a 4-graphics-chip architecture and has not adopted a 6-graphics-chip architecture.
As for how much the performance of a four-graphics-chip graphics card can be improved?
In the theoretical data of NVIDIA's chip designers, its performance improvement compared to the GTX590 graphics card will reach an astonishing 140%!
Therefore, the performance of the GTX595 graphics card, which NVIDIA is about to release in March next year, has not achieved a 200% performance improvement, only a 140% performance improvement.
Moreover, this is a specially enhanced version of the GTX695 graphics card. If it is the GTX690 graphics card, the performance improvement is only 70%.
Of course, whether it is the GTX695 or the GTX690, the price is destined to be quite touching and definitely not cheap.
Because in these two graphics cards, the graphics chips in each graphics card can actually be made into a GTX680 graphics card.
Therefore, NVIDIA will naturally calculate the price of the GTX680 graphics card into the price of the GTX590 graphics card and the GTX595 graphics card, making the price of these two graphics cards quite touching.
Of course, let's not talk about those distant things. At this time, the reason why NVIDIA's CEO, Old Huang, did not believe that Geek Technology could achieve a 200% performance improvement.
It is precisely because of the GTX590 and GTX595 graphics cards as cases that NVIDIA's CEO, Old Huang, does not believe that the performance of the Phoenix graphics card can achieve a 200% lead.
"We'll know the truth later."
Apple's Cook shrugged his shoulders and didn't say anything more to NVIDIA's CEO, Old Huang.
After all, Apple and Geek Technology are competitors, and he would not brag about how strong Apple is in front of NVIDIA's CEO, Old Huang.
In response, NVIDIA's CEO, Old Huang, just shrugged his shoulders and then sat down in his seat with Cook.
And time passed slowly like this. When the time came to 9:00 AM, Gao Nian slowly stepped onto the stage of the press conference.
"Clap clap clap clap โ โ โ"
As soon as he stepped onto the stage, the people at the scene gave a warm applause.
It can be seen that people are quite expectant and excited about this press conference of Geek Technology.
"Thank you all for your enthusiastic applause."
Gao Nian cupped his hands in thanks, and then came to the center of the stage and continued:
"There are three products that we want to release this time. They are the Geek Super Game Engine, the Phoenix Graphics Card, and a stand-alone game based on the Geek Super Game Engine."
After a pause, Gao Nian continued:
"The first thing to introduce is the Geek Super Game Engine."
As Gao Nian said this, the screen behind him suddenly changed, showing the text and pictures of the Geek Super Game Engine.
Then the screen changed again, switching to the actual running screen of the Geek Super Game Engine.
Here, if there is a time traveler here, he will definitely can't help but complain that this isn't the video screen used to display when the "Unreal 5 Game Engine" was just released?
The fact is indeed the case. At this time, the opening of the screen shows an Asian woman with a curvy figure, who looks good to both Eastern and Western men and women, standing in front of a cave.
"As you can see, this is the actual screen of our Geek Super Game Engine."
After Gao Nian finished speaking, there was a burst of exclamation from the audience.
"What a realistic light and shadow effect!"
"It's really clear, it's really hard to tell the difference between real and fake!"
"Geek Technology is awesome!"
"It's a pity, after a closer look, you can still slightly see that this is a fake picture."
"Don't say that, this is only the case when you look closely and slowly. Under normal circumstances, who would stare at a picture detail and look carefully."
"Yes, this picture can already be faked, and it can be used to shoot movies."
