Chapter 164 Product placement
On the way back from the audition, Xu Kun kept thinking about advertising sponsorship.
Although he did his best to act like a 4- or 50-year-old hero based on his past life's experience, the looks of the three judges did not seem to have the final say.
After all, he was still a little lacking in the subsequent literary drama.
Therefore, attracting sponsorship becomes extremely important.
Currently, the only sponsors Xu Kun can convince are Lao Baigan and Jia Yueting's LeTV Video Network. As for his hometown, vegetables and fruits are not difficult to sell now, so it is better to forget about this kind of pure advertising investment.
LeTV Video Network certainly cannot come up with much money to support itself now - the 9 million that Jia Yueting took out was real money, and the 1 million that he took out was also real money, but the other 10 million were not in the account.
It is not even reflected in the equity. On the surface, Jia Yueting holds of LeTV Video Network's shares, but in reality...all I can say is that those who understand will understand.
It is estimated that Jia Yueting can only come up with 100 million yuan at most to advertise LeTV Video Network - of course he has money in his hands, but this kind of thing must be paid through the company's account.
So Xu Kun thought about it and finally didn't feel comfortable bringing up the matter. After all, he had just invested one million, and it was really awkward and unpleasant to ask Lao Jia for another million investment right away.
So I could only try to contact Lao Baigan first.
It just so happened that the celebration banquet was to be held tomorrow, and Lao Baigan had agreed to send the vice president in charge of advertising and publicity to attend, so Xu Kun called the other party in the name of confirming the itinerary.
The vice president of Lao Baigan was quite enthusiastic about Xu Kun. They originally wanted to give it a try. As long as it could have an advertising effect, they would accept the loss.
Who would have thought that "Swordsman" would become such a big hit, and not only did the advertising benefits far exceed expectations, but it actually made a fortune with an investment of 500 million - of course, the money has not been credited to the account yet, and the official dividends will have to wait until the end of the year.
They have to be fellow villagers. Others spend money to help with advertising, but Xu Kun can make money by helping with advertising. This makes Lao Baigan have a very good impression of Xu Kun.
So even though Xu Kun said that this was not an investment but just pure advertising investment, the vice president of Lao Baigan still gave a sponsorship fee of 150 million.
One million is already the maximum market price, and the remaining 100 is entirely given for Xu Kun.
But 150 million certainly can’t solve the crew’s urgent need for coal.
So Xu Kun asked again tentatively: "What if we can do product placement advertising? Then can our winery produce more?"
"Placement advertising?"
The vice president of the winery asked in confusion: "How is the implantation method?"
Product placement is nothing new. As early as in "The Story of the Editorial Department", there was a product placement for Bailong mineral water kettle. Feng Xiaogang's "Big Shot" took product placement to the extreme and made a lot of money just from advertising fees.
But in fact, advertising placement was not so widespread these days. It was not until the release of "Struggle" in 07 that it gradually became a wildfire.
That's why the vice president of the winery had this question.
"I thought so."
Xu Kun said, "Actually, many people don't even watch the opening and ending credits, so it's best to put them into the plot. Since we're filming Zhu Yuanzhang, we'll definitely have to have a banquet. When the time comes, we'll put our Lao Baigan logo on all the wine jars and bottles, and have the characters in the show give us some praise from time to time.
Zhu Yuanzhang, Liu Bowen, Xu Da, Chang Yuchun, all come one after another. Think about it, isn't this more popular than pure advertising? "
"This……"
The deputy chief hesitated for a moment, then suddenly asked excitedly, "Did the Red Turban Rebellion take place in Bozhou?"
"Yes what's the matter?"
"Yes, we, Lao Baigan, have invested in this ad! As long as the crew agrees to use our liquor exclusively in the TV series and add lines praising Lao Baigan, we will invest 500 million like last time - no, we will invest 600 million!"
Wineries these days are indeed very wealthy.
But what is so special about Bozhou that makes Lao Baigan's vice president so excited as soon as he hears about it?
…………
After receiving Xu Kun's call, Feng Xiaoning's heart finally began to lean towards Xu Kun. Although it was a bit strange that the Huaibei Volunteers drank Hengshui Laobai Gan, with the six million advertising sponsorship, the costumes and props would be upgraded to a higher level, and at least they would not drag down the TV series.
Compared to the shoddy production of all the props, the slightly odd wine didn't seem like a big deal.
So at noon the next day, he called a meeting of the main creative staff and told them about Xu Kun's performance yesterday and that Lao Baigan had agreed to sponsor 6 million yuan.
I thought the main creative staff would be as hesitant as I was, but surprisingly most people still wanted Hu Jun to play the role.
But he is a Manchu!
Feng Xiaoning moved his mouth, but ultimately did not say it out loud. After all, he did not want to offend those old folks.
So they could only use the sponsorship as an excuse: "But with these six million, we can make the TV series better and make it a masterpiece!"
“This is actually easy to say!”
Someone jumped out and said, "We can contact Gujing Gongjiu. They are a local winery in Bozhou - Bozhou Dajuyi He Laobai Gan. Isn't this a pure slap in the face of Gujing Gongjiu?! As long as Gujing Gongjiu hears about this, it will definitely be willing to invest the same amount of money, or even more!"
"Not right, not right."
As soon as the man finished speaking, Zhu Sujin shook his head: "Xu Kun is not without roots. If we use his ideas to find Gujing Gongjiu, isn't this simply offending people?"
"But if we replace Mr. Hu, wouldn't that also offend people? Is Mr. Hu a person with no roots who is easy to provoke?"
Both sides have their own opinions, but overall the pro-Hu faction has the upper hand.
Obviously, while Xu Kun was looking for someone to do public relations, Hu Jun was not idle either.
Feng Xiaoning was a little overwhelmed. He would definitely not follow Xu Kun's idea to find Gujing Gongjiu. It was not because he was afraid of offending Xu Kun, but mainly because he could not afford to lose face.
But the current situation is that everyone, including the capital representatives, supports Hu Jun rather than Xu Kun.
Although he is a director, and a famous one at that, he cannot have the final say in the crew.
Is it possible that I can only give up these six million...
Just as he was thinking this, the cell phone on the table suddenly rang. Feng Xiaoning picked it up and saw that it was Xu Kun calling again.
Tsk~
As expected, young people just can't keep their patience and call once a day to urge the client. On the other hand, although Hu Jun was also secretly using his connections, at least he himself was more composed.
Sometimes just a small thing can affect the final decision.
For example, now, Feng Xiaoning's evaluation of Xu Kun has lowered a little because of this phone call, and the balance in his heart naturally tilts towards Hu Jun's side.
But you still have to answer the phone.
Feng Xiaoning picked up the phone, said "Hello" slowly, and listened quietly to what Xu Kun wanted to say.
As a result, after only hearing two sentences, his face changed drastically. After hearing a few more sentences, he simply stood up and shouted, "Is this true?!"
Everyone looked at Feng Xiaoning, secretly wondering what news Director Feng had heard and why he was so impatient.
"Thank you, Xiao Xu. This news is very important to our crew!"
After a while, Feng Xiaoning hung up the phone, then looked at everyone with a serious expression: "I just got a piece of news. If Mr. Hu is sure that he will not be available until the end of October, then I'm afraid we can only choose Xu Kun to play Zhu Yuanzhang!"
"why?"
The person who just suggested contacting Gujing Gongjiu asked in confusion: "What exactly is the news? Aren't we originally planning to start filming at the end of the year?"
"Xu Kun just said on the phone..."
(End of this chapter)
