Chapter 197 The domineering president falls in love with me
[There will be another update in the evening]
After determining the goal, Xu Kun immediately demonstrated his usual decisiveness.
He first contacted the Lao Baigan Distillery, originally thinking that if something good happened, he would take care of his old friend.
But this time, Lao Baigan was a little hesitant, mainly because the six million invested in "Zhu Yuanzhang" had not yet seen any effect, and the fact that it had not been featured on CCTV before had also caused some noise within the winery.
So Lao Baigan’s intention was to postpone it until after “Zhu Yuanzhang” was broadcast - of course, in order to stabilize Xu Kun, they also made a promise that as long as “Zhu Yuanzhang” was popular, they would hire Xu Kun as the spokesperson at a high price.
From Lao Baigan's perspective, there is naturally no big problem with this approach.
But what Xu Kun needs now is to race against time, otherwise if the title of pioneer is snatched away by someone else, the value of this drama will be greatly reduced.
You have to know that this is a time when all flowers are blooming in both sides of the Taiwan Strait and Hong Kong and Macau, and TV dramas of all types are emerging in an endless stream - in recent years, there is even a Korean show that also follows the cheap style of hairdressing and washing.
So Xu Kun finally gave up Lao Baigan and turned to Xio carrot juice.
After reading the simplified version of the script, the CEO of Xi'ao told Xu Kun that as long as Meng Hao could be given the title of CEO of a beverage factory, he would be willing to spend all of the remaining 8 million yuan of publicity funds this year on this drama.
It sounds grand, but in fact, this money still goes through investment, which is more than one market value lower than the 600 million direct advertising sponsorship fee of Lao Baigan.
Of course, the CEO of Xi'ao also has something to say. Who is the character who advertises Lao Baigan? It's Zhu Yuanzhang, the first emperor of the Ming Dynasty!
Are you advertising our carrot juice?
To put it in a positive way, he is a real estate boss; to put it in a negative way, he is a criminal. Xio Neng has taken a huge risk by making this decision!
Xu Kun thought about it and felt that this condition was acceptable. Xio’s main product, carrot juice, had already passed the health product certification. When filming, he could just give Meng Hao a story about how he started out by making health drinks and then switched to real estate.
After all, according to normal logic, the four words "starting from scratch" and real estate development have nothing to do with each other.
Tian Youliang had no objection to this. He thought it would just be a matter of adding one or two lines when introducing Meng Hao in the play, and putting two bottles of carrot juice on his desk.
As for the name of the real estate company, changing it from Kunpeng to Xi'ao actually makes it more down-to-earth - it is absolutely appropriate to take advantage of the good news of the Olympics to develop real estate.
However, the boss of Xi'ao had some opinions on the name "The Difficult Love of the Bachelor", thinking that it was too long, too rustic and too difficult to remember - since it was a modern urban romance drama, it should have a more fashionable name!
Tian Youliang came up with this name to be more down-to-earth, but he didn't expect that a country boss would complain about it. He was so amused that he discussed with Xu Kun whether he should remove "Diamond Bachelor" and change it to "Difficult Love".
In the original air, this drama was broadcast in the summer of 08 and became the annual ratings champion of Jiangsu Satellite TV. It was also taken out as the opening drama of the year in 09. This is how it was changed.
But Xu Kun felt that the 'diamond bachelor' was the essence, so how could he discard the essence and take the dregs?
So he suggested: "Why not change the name to "The Overbearing President Falls in Love with Me"?"
"Good good!"
Xi'ao's CEO praised the name highly: "It's classy and straightforward, and much better than 'Difficult Love'!"
Tian Youliang also agrees with this name.
So just when half of the funds were raised, the drama was officially renamed "The Domineering President Falls in Love with Me".
After reaching an agreement with Xi'ao, Xu Kun turned around and prepared to ask Lao Jia for support, preferably to get another 1200 million to make up the total for the crew.
Xu Kun planned to spend the extra 500 million on costumes and props - at the beginning, the reputation of Tianjian surpassed that of Xianjian in other aspects, but the costumes and props were slightly lacking.
Now that we are going to film a billionaire chasing a woman, we naturally have to make a big show of it and we must not repeat the same mistakes!
As a result, before he even contacted Jia, Wang Zhonglei from Huayi came to him and expressed his willingness to invest 500 million yuan in the drama, not for anything else, but just for Xu Kun.
"We are family. How can it be justified if our family members don't help us?"
Wang Zhonglei patted Xu Kun on the back, as if to say, "Don't worry, Kun, Huayi will always be with you," which gave Xu Kun goose bumps.
It is said that this boss Wang is popular with both men and women... However, Wang Zhonglei intervened this time not because of Xu Kun's "beauty", but because the fight between Huayi and Wang Jinghua has become more and more intense and irreconcilable.
Huayi's proactive gesture of goodwill this time can be considered as an advance layout.
In fact, Xu Kun was still somewhat tempted. After all, judging from Ge You's status as a member of Huayi's direct line, he would definitely be considered a direct descendant. Moreover, this was a timely help.
As for whether Huayi will fall in this storm...
Xu Kun recalled carefully and it seemed that he could still see news about Huayi around 20 years ago, so it should be relatively stable - and when he becomes a real big star in the future, he won’t have to care about what happens to Huayi.
However, the news of Huayi's investment has spread.
The first person to call was Huo Siyan, saying that last time you gave the heroine of Tianjian to someone else, you can't give it to an outsider this time, right?
Xu Kun said that he couldn't make the decision on his own and used the agreement with Tian Youliang as an excuse, but in the end he still agreed to Huo Siyan's request to recommend her for an audition.
In fact, Huo Siyan is quite suitable for this role.
But Xu Kun is not as enthusiastic about recommending Huo Siyan as he was about recommending Jiang Yiyan.
The reason is very simple. Jiang Yiyan has completely tied herself to Xu Kun, while Huo Siyan is more shrewd. She feels that her relationship with Xu Kun cannot last a lifetime, so she is always thinking about looking for another one while she is still with him and trying to expand her network of contacts as much as possible.
From Huo Siyan's perspective, this is understandable.
But from Xu Kun's perspective, there is a distinction between the closeness and distance between the two Feiyans.
After Huo Siyan, many more came to talk about it. Those who were close friends, had strong backgrounds or were famous all came for the female lead, while those who were less famous were asking about the second and third female characters, and the second and third male characters.
Even for supporting roles with more screen time, some people asked for her through their connections.
This is very different from the filming of "Heavenly Sword", when Xu Kun was unknown and had not proven himself.
Nowadays, he has become famous all over the country with the TV series "Heroes of Heavenly Sword", and his relationship with Beijing and Taiwan has also been exposed to more people. With these achievements and connections as a foundation, people naturally flock to the TV series that he raises funds and produces.
Most of them were stopped by Xu Kun using Tian Youliang as a shield.
But there are also some that are hard to refuse. For example, wealthy lady Jiang recommended her new boyfriend Jin Dong to play the role of elite lawyer 'Mu Bai'.
Xu Kun had a brief contact with the actor and found that the actor had good acting skills and was quite suitable for the character, so he agreed immediately.
Anyway, Mu Bai’s role can only be considered as the fourth male lead.
He recommended Wen Zhang as the second male lead who was a talented man from the Chinese department, but he did not make the decision directly. Instead, he left it to Tian Youliang to decide.
As for the third male lead, Meng Hao's younger brother Meng Wei, a sunny boy with bright skin from head to toe, he is considering whether to recommend Zhu Yawen for an audition.
This kid's "confession" can be considered as a token of his allegiance, and he has been working hard and diligently recently.
The real trouble was actually with the female lead. Although Tian Youliang had fought for half of the casting rights, he actually didn't have a specific candidate in mind.
Even after Lao Jia's 2000 million was in place, raising the million yuan required for the crew to start work, Tian Youliang still hadn't found a suitable candidate.
It’s not that he doesn’t have any crush on anyone. In fact, he has already had his eyes on Liu Yifei.
But even if we don’t mention the feud between Jiang Yiyan and Liu Yifei, Liu Yifei now looks down on "A Domineering CEO Falls in Love with Me" - Chen Jinfei and Liu Xiaoli are now waiting for "The Return of the Condor Heroes" to be broadcast, accumulate enough popularity, and then work hard to get into Hollywood.
(End of this chapter)
