Chapter 578 I'm Not Short of Money
The CCTV 315 Gala ended not long ago.
Xu Kun walked into the 315 Shopping Festival Command Center in a low-key manner. Under the leadership of Liu Qiangdong, thunderous applause sounded like a tide and lasted for more than a minute before gradually stopping.
Liu Qiangdong came forward, grabbed Xu Kun's hand, shook it vigorously twice, and said excitedly: "Director Xu, no wonder Ma Yun wants to recruit you to Taobao, you are simply a marketing genius!"
Although he was the first person to know about the plan, he was still deeply shocked by the results.
Xu Kun asked with a smile: "How much is the transaction amount?"
“It’s already exceeded 6 million!”
It was not Liu Qiangdong who answered Xu Kun, but Gan Wei, who was also blushing with excitement after witnessing this marketing miracle: "By the end of 12 o'clock, the transaction volume can reach at least 6 million!"
Gan Wei invested two million yuan in on the advice of Jia Yueting, so he appears here today as a shareholder.
The figure of 6 million is certainly far inferior to the Taobao Double Eleven led by Xu Kun last year, but if compared with 's past achievements, it is simply a fantasy.
Last year, ’s total transaction volume was only billion, but today, in just one day, its transaction volume has reached nearly half of last year’s.
Originally, Liu Qiangdong announced that the revenue would exceed 50 billion this year, but his subordinates had no confidence at all. However, it took only one day to achieve more than one-tenth of the goal. No wonder everyone in was so excited.
At this time, Liu Qiangdong asked: "Director Xu, do you want to say a few words to everyone?"
"Let's talk about it after 12 o'clock tomorrow."
Xu Kun smiled and pointed to the big screen in the middle: "The most important thing now is to ensure that the shopping festival ends successfully."
Liu Qiangdong nodded, gave a few instructions to the people beside him, and then took Xu Kun and Gan Wei to his office.
As soon as I entered the door, I saw Xu Xin from Today Capital chatting enthusiastically with Wang Xing. In the corner, there was an ordinary man with glasses, silently accompanying the two of them.
Seeing Xu Kun and the other two coming in, Wang Xing immediately stood up and gave Xu Kun a thumbs up. "Boss Xu, I'm really impressed. I'm not surprised that you could come up with the Weibo + celebrity model, but I never expected that you would combine this model with and solve the problem of monetization for Internet companies!"
Although these words were meant as a compliment, they were indeed from the heart. When Wang Xing heard the entire plan at the beginning of the month, he was completely stunned.
Xu Xin, who had just learned about the whole plan, was even more excited. She took the initiative to hold Xu Kun's hand and said excitedly: "When Xiongniu Capital refused to invest in , I was very disappointed. Now it seems that this is 's luck!"
After greeting the two men, Liu Qiangdong pointed at the man with glasses and said, "This is Zhang Qi, my oldest brother and JD's employee number 001."
"Director Xu."
Zhang Qi was about to bow to Xu Kun, but Xu Kun took the initiative to shake his hand and said with a smile: "I dropped out of junior high school, and you graduated from junior high school. In fact, your academic qualifications are a little higher than mine."
In 1995, 16-year-old Zhang Qi became Dong Ge's "brother", and this fate lasted until 2025.
After everyone was seated, Xu Xin said with a smile: "Director Xu, although I have heard Mr. Wang repeat your plan, I still want to hear what you have to say in person."
"Actually, this plan isn't that complicated..."
Since there was nothing else to do at the moment, Xu Kun briefly explained the plan that he and Liu Qiangdong had worked out.
It was because Xu Kun saw the dissidents on Fanfou targeting him that he temporarily adjusted his original plan.
While mobilizing Jia's online army and inciting Kun's haters to gather at Fanfou, he also took the opportunity to plant a few nails - the first person to point out that there was a bug in the shopping festival early this morning was the nail planted in advance by Xu Kun.
Of course, Wang Xing’s people and opinion leaders also contributed.
If this news came from somewhere else, it might be questioned by many people.
But the name of "Fanfou" has spread all over the Internet in the past two months. Any netizen who is not so isolated from the news knows that Fanfou is the base camp of Kunhei.
In addition, buying things according to the "tutorial" is indeed much cheaper than usual, so it triggered the first planned and premeditated wool-pulling operation in the history of e-commerce.
Of course, also put out real money to fill the hole. Although it was not as much as the outside world imagined, it still had to pay out subsidies of about 2500 million.
However, the impact of this wool-grabbing campaign is far beyond what can be achieved by directly providing 2500 million in subsidies, and will continue to do a lot of work around this matter in the next few days.
…………
On March 3, ’s top pop-up announcement once again became a hot topic for reposting across the entire network.
In this announcement written in plain language, Liu Qiangdong admitted that there were some minor mistakes yesterday, but this did not affect 's impressive performance yesterday.
Then he changed the subject and suddenly mentioned that 's major shareholder, the famous director Mr. Xu, will attend the bell ringing ceremonies for the listing of Huayi and LeTV on the 21st and 24th.
As we all know, Director Xu has shares in both companies, and the minimum estimated valuation is several hundred million yuan.
This announcement was dubbed "I'm Not Short of Money" by many netizens, and was processed and interpreted in various ways. Many people encouraged Director Xu to keep up the good work and strive to help everyone get more benefits.
Of course, some people made some sour statistics and found that after the two companies went public, Xu Kun's net worth could indeed rise to several hundred million. So those who were angry and laughed at others began to stir up trouble again.
Although some people felt something was wrong during this period and caused such a big commotion, the benefits gained were definitely greater than the losses.
But rationality is something that is always ignored in the national enthusiasm. After all, those who take advantage of the situation really benefit, and those who don’t get any are more concerned about whether there will be a next time.
On March 3, just before Huayi went public, a spoof post suddenly appeared on Tianya Forum, calling on Director Xu, who is not short of money, to spend a lot of money to acquire Fanfou and ban Baiwankun from posting his messages. It received an approval rate of 20% from thousands of netizens.
On the morning of March 3, the day Huayi went public, when Xu Kun was interviewed by reporters, he frowned at the camera for 21 seconds after hearing the news, and then uttered: "It's not impossible."
This interview quickly ignited public opinion on the Internet, and countless netizens flocked to Fanfou to watch the show.
Fanfou's opinion leaders also reacted quickly and strongly to this. On that day, there were tens of thousands of articles targeting Xu Kun. All this reached a climax when Wang Xing stood up and expressed his determination to defend freedom of speech to the death.
In front of countless spectators, the old users of Fanfou showed their spirit of solidarity and unity against a common enemy.
On the same day, Huayi was listed at yuan per share. It once broke through the 130 yuan mark during the trading session and finally closed at 107 yuan, which was more than 36 yuan higher than the original historical price.
Xu Kun holds a total of 350 million shares of Huayi, equivalent to approximately RMB million.
On March 3, major financial and entertainment media reported on the incident with the headline "He's Really Not Short of Money!" and inferred that Xu Kun's current net worth should be around 22 million.
If LeEco's shares are also sought after, the first commercial film director in the entertainment industry whose assets are greater than box office revenue will be born.
On March 3, on the eve of LeTV's listing, someone witnessed Xu Kun breaking into Fanfou's headquarters with a lawyer.
For a while, there was a panic on Fanfou.
Countless opinion leaders have come forward, calling on Fanfou to withstand the pressure and never compromise with the capitalists in the entertainment industry.
On March 3, LeTV successfully listed on the Growth Enterprise Market, becoming the first Chinese video website to be listed. The final closing price was 24 billion, far exceeding the original historical price of 57 billion.
The shares held by Xu Kun are worth approximately RMB million.
3月25号，各大财经、娱乐媒体再次刊文《7亿5000万票房VS8亿身价——徐琨，娱乐圈的财富神话！》。
At the same time, Fanfou became increasingly chaotic, with the number of people leaving messages such as "support" and "please support" under Wang Xing's account quickly exceeding 30,000.
On March 3, Wang Xing posted a message under the attention of the public, saying: There is more to this world than just money.
After seeing this pinned post, countless Kun haters and old Fanfou users celebrated, and countless people cheered and praised Wang Xing. On Fanfou, he was even touted as a sage.
The time soon came to April 4nd.
That morning, a post was suddenly pinned to the top of the Fanfou homepage. The content contained only three words and one punctuation mark: I’m here!
Posted by: Xu Kun.
At first everyone thought it was an April Fool's joke, but Xu Kun was interviewed this morning and said that he never celebrated foreign festivals, and that he had indeed joined forces with to acquire 51% of Fanfou's shares.
Public opinion was immediately in an uproar.
Countless people were clamoring for Wang Xing to come out and respond, asking him what was going on.
At three o'clock in the afternoon, Wang Xing posted a message about this matter, saying: There is more to this world than just money.
This is exactly the same post that made everyone celebrate on the 28th.
Many people were puzzled and felt that Wang Xing’s response was incomprehensible.
Some people also think that this is Xu Kun playing a prank on April Fools' Day.
But why should Fanfou cooperate with Xu Kun's prank?
Until someone analyzed another possibility from this post, the meaning of "There's more to this world than money", maybe Xu Kun not only spent money, but also used other means?
Then some people cited the Yanzhao Sect as an example, concluding that Xu Kun’s background was definitely not simple.
The Kun haters suddenly realized what was going on, and began to scold Xu Kun for bullying others, taking advantage of others, and being unfilial...
Some people even attempted to petition jointly.
But the petition had not yet been completed. Starting from 8 o'clock that evening, celebrities led by the Teddy Sisters and Huayi Group began to join in large numbers, even including some Hong Kong and Taiwan stars and Korean stars.
By eight o'clock the next evening, the number of third-tier and above celebrities who had joined Fanfou had exceeded 500, and the number of minor celebrities who were not yet mainstream was even more incalculable.
At this point, Fanfou has officially entered the era of Weibo + celebrities amid the scolding and wailing of Kunhei and opinion leaders.
With the previous wool-grabbing actions as a foundation, it is natural for Fanfou to start the celebrity endorsement business.
(End of this chapter)
