Chapter 442 Stand firm
During this period, the happiest people must be the people from Yijia Real Estate.
Lianjia and Taiping are not only engaged in a war of words online, but there are also occasional rumors of them competing for customers offline. As a result, the online reputation of these two agencies has taken a sharp turn for the worse, while their Yijia Real Estate's performance has obviously increased a lot during this period. It is said that the boss of Yijia Real Estate has been walking with a breeze these days and is obviously in a good mood.
During Zhang Qiyuan's live broadcasts these days, some fans asked him what he thought about the fierce battle between Lianjia and Taiping Real Estate. He just smiled and did not respond to the topic.
Just when the heat of the mutual exposure between Lianjia and Taiping Real Estate gradually subsided, Zhang Qiyuan asked Yang Hao to post another article online.
The content of the post is to analyze the account of Taiping Real Estate King SIR from an outsider's perspective.
First of all, judging from the name, although Taiping Real Estate has many agents with the surname Wang, it is obvious that there are relatively few agents called Wang SIR. I have never heard of this person before. It is obvious that this name was changed temporarily.
Next, we started with the properties posted by the account Wang SIR. Analyzing the properties, we found that most of them were priced below five million, and there were also many rental properties, which was not much different from the main business scope of Yijia Real Estate.
Finally, there is the theory that whoever benefits is the most suspicious. Lianjia and Taiping Real Estate are fighting with each other and exposing each other's shortcomings, so who is the biggest beneficiary?
Without a doubt, it is Yijia Real Estate.
The performance growth of Yijia Real Estate in this period is the biggest evidence.
As this post was published online, this conspiracy theory spread instantly among the real estate agency circle in Shanghai.
After seeing this post, people from Lianjia and Taiping Real Estate fell into deep thought and felt that what this post said made a lot of sense.
So the senior management of Tai Ping Real Estate began to check themselves and found that although there were people with the surname Wang within Tai Ping Real Estate, there was indeed no one called Wang SIR. It was obvious that this Tai Ping Real Estate Wang SIR was indeed fabricated by someone.
Who is that?
There is no doubt that it must be someone from Yijia Real Estate.
In the next few days, Lianjia and Taiping Real Estate turned their guns and began targeting Yijia Real Estate.
As an agency, which one doesn’t have disputes? Especially since Yijia Real Estate used to be mainly engaged in rental housing, there were even more disputes.
As a result, some negative information about Yijia Real Estate was dug up and spread everywhere on the Internet. Moreover, this time Lianjia and Taiping Real Estate joined forces, and the reputation of Yijia plummeted for a while.
The Yi family members were completely dumbfounded. While Lianjia and Taiping Real Estate were fighting, they were happily watching the fight from the sidelines. They didn't expect that the fight would turn out to be their own, so they also joined the fight.
The entire real estate agency circle in Shanghai is in chaos.
Zhang Qiyuan took advantage of this time to develop rapidly, opening three more directly-operated stores and adding a dozen more franchise stores, now numbering nearly seventy stores.
As the reputations of the three real estate agencies, Lianjia, Taiping and Yijia, plummeted, the reputation of Qijia Real Estate continued to rise.
Although most of Qijia Real Estate's stores are franchise stores, the owners of those franchise stores are actually all experienced brokers. They choose to open stores because the agency companies cannot satisfy them.
Although the store's brokers may have some unconventional ways and low quality, that is because at the beginning, the individual stores were isolated and helpless and could only exploit one client at a time.
But now after joining Qijia Real Estate, they clearly feel the development momentum of Qijia Real Estate, which is showing a trend of squeezing into the top five. In this environment, those store owners are not stupid. Only by maintaining the brand of Qijia Real Estate can they have a continuous flow of customers. So they also began to restrain the brokers, focusing on service instead of ripping off a customer as they did before.
Seeing that Qijia Real Estate was becoming more and more active, the quick-witted store owner simply opened a branch, and the branch joined Qijia Real Estate. Although the rebate is much less now, at least it is still being rebated. By next year, it is estimated that there will be no such good things.
By the end of December, Qijia Real Estate had more than 100 franchise stores in Shanghai and nearly 15 directly-operated stores, for a total of more than 120 stores. Although it is still far behind the three real estate agencies, Lianjia, Taiping and Yijia, it is almost the same as Xinjia and Zhongyuan.
Moreover, judging from reputation and performance, Qijia Real Estate is better than these two and more popular with customers.
Since then, Qijia Real Estate has firmly established its foothold in Shanghai.
……
December 31st, Magic City.
"Welcome all store owners to attend the annual meeting of our Qijia Real Estate Shanghai Branch..."
Inside a hotel, Zhang Qiyuan looked at the more than one hundred tables filled with people, and felt very proud.
He came to Shanghai from Seoul, and it only took him four months to expand from his first store to more than 120 stores now.
Although most of them are franchise stores, we can still be proud of them.
It can be said that except for the individual stores that are doing very well, most of the individual stores in Shanghai have been taken over by Qijia Real Estate.
"We have built Qijia Real Estate from nothing to one hundred and twenty stores, becoming the fourth largest real estate agency in Shanghai. This is inseparable from the support of all of you present here."
"We are now a well-known brand in Shanghai. Lianjia, Taiping, Yijia and other agencies can no longer call us small or wild agencies. However, our goal is not just to be fourth. If we want to be, we want to be number one." Zhang Qiyuan said loudly.
After looking around, Zhang Qiyuan continued, "This first place does not only mean the first place in the number of stores and performance, but also our service must be the first place."
"I know that everyone used to run their own stores and did things as they pleased without much restriction. But things are different now. Everyone is an organized group and can no longer do things the same way as before. While ensuring performance, we must also improve our service..."
"Some clients think that we make harassing phone calls all day long, that we have nothing to do all day, and that we are looked down upon. Some even go on blind dates, but as soon as they say they are real estate agents, the blind date turns around and leaves. But I know that everyone here works very hard. We get up in the middle of the night when clients come to us, and we work all year round. That is why we must serve our clients better and change their impression of us. We do not make a profit from the price difference, but we can help novice clients avoid many unnecessary pitfalls when they buy a house. We have a specific role in the stage of social development, and we refuse to be black intermediaries." Zhang Qiyuan said emotionally.
Snapped!Snapped!Snapped!
As Zhang Qiyuan finished speaking, thunderous applause broke out from the audience.
Many agents who have just entered the industry feel their blood boiling, and some veteran agents are also feeling excited.
When many agents first enter the industry, they are full of enthusiasm and believe that hard work will be rewarded. However, reality gradually wears off their enthusiasm, leaving only routines. In order to survive, they have to become what others call black intermediaries.
But if you can achieve normal results, who would be willing to become a black intermediary?
"There are so many real estate agencies in Shanghai now, and customers have a variety of choices. As long as we keep our original intention and provide good service, there will always be rewards."
"The following is a commendation for the sales champions of Qijia Real Estate's directly-operated stores. Please welcome Jiang Na from Kangqiao Garden Store, Xue Dingpeng from Hancheng Mingyuan Store, and Changfeng Mingdi Store..."
The next step is the commendation meeting for the sales champions of direct-operated stores.
Zhang Qiyuan personally presented the trophies and medals. From the National Day to now, there are two people who have done particularly outstanding performance, that is, Jiang Na and Xue Dingpeng. Jiang Na was brought here by Jiang Yuan. Unlike the impetuous others, Jiang Na has been working hard to find houses near Kangqiao Garden and has sold several villas worth tens of millions. In just a few months, her performance has exceeded one million.
Xue Dingpeng is even more amazing. It has only been four months since he entered the industry, but he has adapted to the job of an agent very quickly and his sales revenue is almost close to one million.
As for the other stores, they have not been open for long, but they are also good enough.
In order to give the agents of the franchised stores a little shock, Zhang Qiyuan this time directly paid their next month's salary and bonus in cash. Because of their outstanding performance, Jiang Na and Xue Dingpeng's commissions have reached 60%. Their performance in December was also very good, and their commissions were almost . Together with the commissions of the sales champions of other stores, the total was almost .
When 800,000 yuan in cash was distributed, everyone present instantly became jealous and extremely excited.
After the awards were presented, the formal ceremony began.
Zhang Qiyuan also held up the wine and started to toast each table. Of course, there were many tables, so Zhang Qiyuan only tasted a little, unlike in Seoul.
"Mr. Feng, how are your performance recently..."
"Mr. Wu..."
"Mr. Liu..."
The clinking of cups and plates expresses respect and gratitude to every franchise store owner.
Without the participation of these people, his Qijia Real Estate might not have developed so quickly.
At the same time, it is also our expectation for these store owners in the coming year, hoping that they can improve the service of Qijia Real Estate.
He knew very well that if he wanted to continue to grow bigger and stronger in Shanghai, he could only compete with those companies in service.
This kind of thing will only be effective if everyone works together.
After dinner, Zhang Qiyuan asked Jiang Yuan and Huang Yi to accompany the shop owners. He himself used the excuse of being drunk and went for a walk along the Huangpu River.
The night in Shanghai is like a black velvet dress, shining brightly under the stars. The lights of the high-rise buildings are brilliant, like countless diamonds inlaid in the night sky, emitting charming brilliance. On the Huangpu River, cruise ships shuttle through, with the lights of the ships swaying and the waves sparkling, like a golden ribbon fluttering in the night.
Zhang Qiyuan leaned against the railing, behind him was the iconic building of Shanghai, the Oriental Pearl Tower.
He asked Yang Hao to take a photo of him as a souvenir.
To him, Shanghai is only a part of his career, not all of it. To Shanghai, he is just a traveler.
Now that Qijia Real Estate has established a firm foothold in Shanghai, if they want to continue to grow, they will have to rely on time, just like Qijia Real Estate in Seoul. Now they also have nearly 200 stores in Seoul, and this number is still increasing.
The same goes for the Magic City. He has no plan to stay in the Magic City forever.
Jiang Yuan is a very good helper. He feels more at ease with Jiang Yuan and Huang Yi around.
He has been quite busy recently and has neglected Ni Qingqing, so he plans to use the little time left this year to accompany Ni Qingqing, and he will start thinking about the next city where their Qijia Real Estate needs to develop.
……
The next day, Qijia Real Estate’s Shanghai branch, the new headquarters.
With the rapid development of their Qijia Real Estate, the original headquarters was obviously no longer suitable as their headquarters, so Zhang Qiyuan found a new office building with a better location and a larger area as their headquarters.
The number of people at the headquarters has also grown from the original seven or eight to the current forty or fifty.
"There are two main reasons for holding this meeting today."
Zhang Qiyuan looked at everyone in the conference room and said slowly: "The first thing is about our Qijia Real Estate's own new home channel. This matter will be handed over to you, Jiang Yuan, to be responsible for."
"Okay, Mr. Zhang."
Jiang Yuan nodded and said, as the number of stores increases, he is no longer the store manager and is now fully responsible for the company's operations. He knows a lot of people in Shanghai, and their Qijia Real Estate is now well-known. He is still very confident in establishing a new home channel.
"The second thing is that I will no longer serve as the general manager of the Magic City branch."
As soon as these words were spoken, there was a commotion in the conference room.
"Mr. Zhang, without your leadership, we would be without a backbone." Jiang Yuan said quickly.
"Yes, Qi Yuan, if you leave, who will take charge of the situation?" Huang Yi also said.
Zhang Qiyuan glanced at the two of them and knew that they both wanted to be the general manager of Shanghai. What he said was just a polite remark. He suddenly wanted to say something with a bad taste: In that case, I won't leave.
But he is not the same as when he just started his business, so he has to speak more seriously now.
"The situation in Shanghai has stabilized. As long as we keep our service-oriented policy, there will be no problem. If Qijia Real Estate wants to continue to develop, we must have stores across the country, so I plan to expand the market in other cities. Shanghai is left to you."
Zhang Qiyuan waved his hand, then his eyes wandered between Jiang Yuan and Huang Yi.
For a moment, both of them became a little nervous.
As the business director of the Shanghai branch, Jiang Yuan is closely associated with the rapid development of Qijia Real Estate in Shanghai.
He himself was very confident that Zhang Qiyuan would choose him, but Huang Yi was Zhang Qiyuan's old subordinate after all. He had followed him since the beginning of his business, and when the Hancheng Mingyuan store opened, he specially brought Huang Yi to the Magic City. He was also afraid that Zhang Qiyuan would choose Huang Yi based on personal connections.
Huang Yi was also a little nervous. Zhang Qiyuan had told him at the beginning that performance was the key, and he had promised at the time. But in fact, the performance of the store he was in charge of was not as good as that of the store Jiang Yuan was in charge of. But after all, he was a veteran who had been there since the beginning of Zhang Qiyuan's business. Maybe Zhang Qiyuan would choose him?
Looking at the expressions of the two, Zhang Qiyuan smiled and did not create any suspense for them. He said:
"I officially appoint the general manager of Qijia Real Estate's Magic City branch as... Jiang Yuan."
(End of this chapter)
