Chapter 558 You, Li Jinglin, understand jade.
I have to say that Li Jinglin is really interested in the "somewhat different" Jiang Song mentioned.
Dunhuang.
This place itself is very powerful in terms of literature, art, culture and tourism promotion.
In addition, it is full of charm and the thousands of years of wind and sand have never stopped. It is difficult for anyone who comes to Dunhuang to be calm and indifferent.
Various activities and tourism promotion plans are organized in an orderly manner, and it can be seen that there is a very overall design.
Disagreement is normal.
But it is obviously not that simple to make these people disagree.
"Actually, this disagreement, in general, is about whether we need to promote Dunhuang in a more entertaining way."
Jiang Song pondered for a moment and then spoke.
But sometimes in this position, there are naturally more things to worry about.
"But there are still certain concerns and differences about completely liberalizing this aspect."
It is true that Director Jiang is well-informed and capable, and he also knows that this is not a multiple-choice question about diodes.
"Entertainment can increase the competitiveness of information dissemination on the Internet, but I am also worried that this entertainment will make Dunhuang less solemn. After all, compared to entertainment, the foundation of culture is more important. Things, we cannot affect the richness of culture and history for the sake of entertainment.”
"After all, publicity is not just propaganda. It needs to be based on reality. It is very likely that real operations will also need major changes. If the direction is wrong, a lot of manpower and material resources are wasted without feedback. This is irresponsible for resources."
Jiang Song laughed.
"Currently, our publicity work is generally a little more serious, but we are gradually trying to add some popular and entertainment elements. Everyone agrees that we should proactively adapt to the development of Internet entertainment."
That is, the misunderstanding that "entertainment will lose solemnity" or "history and culture must be serious and solemn".
Tourism promotion.
If you want to make changes, you must have great courage.
But it soon uncoiled.
“As the tourist group begins to gradually change into those born in the 90s and 00s, corresponding changes need to be made in publicity work.”
Li Jinglin smiled and shook his head.
"Now we are preparing for the publicity work for the next quarter. In conjunction with the theatrical works prepared by the song and dance troupes, we want to produce some more basic entertainment content. We have some plans and are discussing them."
"Ha, guidance is out of the question."
Jiang Song's words made Li Jinglin frown slightly.
In fact, Jiang Song fell into an inherent misunderstanding that ordinary people would have.
"So, don't I just want to ask Mr. Li for guidance!"
Anyway, Brother Lin loves to work, so it’s better to talk about work early.
"Professor Li, you also know the importance of the development of our Dunhuang culture. We need to further expand the influence of this propaganda, but the funds are relatively limited, and in the Internet era, our competitiveness is weakening."
This is a fairly common stereotype.
Jiang Song has courage, but that doesn't mean he doesn't care about some impacts. In this regard, further thinking and discussion are naturally needed before he can make a decision. Otherwise, he would be irresponsible to the public.
There are so many ways to do this.
The most typical, common and simple way.
That is to make a good-looking short video, match it with excellent music, edit some key content, and then "fool" it with excellent copywriting.
Of course, other aspects cannot be ruled out.
Dunhuang has natural advantages.
For example, the Dunhuang customs expressed in some literati's works and some movies, TV series and animations.
Of course, there are also promotions from travel bloggers with huge fans and so on.
These are tourism promotions.
And these things are now very Internet-based.
The Internet has a huge amount of information and a lot of spam.
I really want to achieve the purpose and effectiveness of publicity
simply put.
Must live a healthy life.
If you don't organize it, it won't have any publicity effect at all.
But just as Jiang Song said.
If there is a change, it can easily happen from the entire grassroots operation.
Once the direction is not established well, the impact will indeed be huge. The uniqueness of Dunhuang culture is whether it is suitable for integrated life, and to what extent it should be integrated.
These are relatively difficult to grasp.
“Actually, it doesn’t have to be about entertainment and seriousness.”
Li Jinglin curled his lips and couldn't help but speak.
"In Dunhuang culture, dance is a huge treasure. It belongs to folk dance, but it is completely different from the folk dance in public perception. It is very unique and attractive."
"Coupled with a good-looking girl, this young man doesn't come to the bowl honestly?"
"?"
Jiang Song was shocked.
I never expected that Li Jinglin would have such a rushed idea when he opened his mouth.
Pretty girl dancing?
Damn it, what on earth were you thinking? !
Why did he suddenly appear on such a serious topic?
Ok?
Pretty girl dancing?
After a brief moment of surprise, Jiang Song suddenly began to think.
hiss!
It doesn't seem like it can't be done.
"Significance must be solemn, and it must be serious at the level of the dance itself, scene setting, music, and copywriting."
“As for attraction”
Li Jinglin raised his eyebrows.
"Find a few of the prettiest dancers and we'll be done."
"Who wouldn't like a pretty girl who can dance well?"
After hearing this.
Jiang Song's brows began to beat crazily.
Wow, oh, oh, Li Jinglin, you really understand.
It directly analyzes people's minds clearly.
But this is not the end.
"Netizens, both male and female, like to see beautiful young ladies."
"If this pretty young lady can also dance well, it will be a surefire success."
Li Jinglin curled his lips.
"Once you have interest, traffic, and it becomes popular, then whether it is to popularize cultural content or promote tourist attractions and cultural performances, it will be too easy."
"!"
Jiang Song couldn't hold back at all.
Compared with Li Jinglin, this radical is a bit too conservative.
"Can you attract netizens just by looking good?"
Everyone in Jiangsong was numb.
I always feel that this sounds too outrageous.
"Not only that, but also some means."
Li Jinglin suddenly smiled.
"For example, there is a dance in Dunhuang that originated from the Western Regions and was popular in the Tang Dynasty. The Zhezhi Dance is very powerful. Its movements are grand and passionate, but it is still quite solemn and more like a dance. A vigorous exercise.”
“What’s more important than being graceful is being strong and bright.”
"The movements are more masculine, but the eyes are expressive and the eyes are flowing."
"In terms of clothing, be sure not to reveal it, or even wrap it up as tightly as possible, put gauze clothes and long sleeves on the shoulders, abandon the toga, and don't wear skirts. It is best to wear something that is more in line with women in the Western Regions and Dunhuang murals. Tight-fitting trousers.”
"Zhezhi dance itself requires that the body be decorated with bells. The bells will ring when dancing. These bells are very popular among LSPs."
"As for the brocade boots on the soles of your feet, you don't need them. Just go barefoot and hang decorations on your ankles."
"Under this design, the audience's attention will be focused on a few exposed parts, and we only have bare feet, so there is no need for anything else, or even deliberate emphasis, they will be able to appreciate it themselves."
"."
6
Too 6.
Jiang Song couldn't hold himself still.
You, Li Jinglin, understand jade!
(End of this chapter)
