Chapter 560: You have to have a beautiful girl!
Soon, some detailed matters were arranged.
Li Jinglin did not refuse the work arranged by Jiang Song. It would be better to say that he came to help with "part-time work" from the beginning.
Although Li Jinglin and Jiang Song are not in the same system.
But you can still learn a lot by working together.
Soon, Li Jinglin and Jiang Song went on an inspection together.
No one was notified of the inspection at all in advance.
The inspection lasted for four full days.
In addition to inspecting the cultural and commercial district of Dunhuang, we will also inspect some tourist attractions.
Miao Street, night market, museum.
Mogao Grottoes, Crescent Moon Spring, desert, and experience travel photography and aerial photography.
Ancient city, Silk Road Heritage City, Yadan.
After visiting these places for on-site inspections, Li Jinglin understood why there were some differences on Jiang Song's side, and even more clearly understood why Dunhuang was so beautiful, but relatively tepid among tourist cities.
It won't be a hit, but it won't be a hit either.
The biggest reason is not because of publicity.
It's because of the conflict between development and protection.
In order to protect cultural heritage, many attractions will limit the number of tourists, that is, purchase tickets through real-name online as much as possible, and limit the number of tourists so that there will not be so many tourists in the short term.
Moreover, many of these scenic spots are either in the desert or in remote areas far away from the city.
In addition, the cultural attributes of the place are so strong that it cannot be experienced by just taking a quick tour.
Instead, you need to carefully taste it from multiple angles to feel a unique travel experience, and this time, at least for more than a week, slowly listen to the wind and sand of the Silk Road.
The fast pace of life obviously makes it difficult for people to have free time to slow down sometimes.
Limiting.
But also publicity.
This may seem like a contradiction, but in fact it made Li Jinglin understand the embarrassment of Dunhuang tourism.
The protection of cultural relics and heritage attractions is the most important, and the excavation and promotion of cultural content is the second most important.
Looking at it this way, it seems that we don’t actually need too many tourists. Is it better to be lonely?
no.
The essence of tourism is to attract foreign tourists and stimulate the local economy through unique scenic spots and culture.
Travel through excavations.
That is, we should create more jobs, develop various economies, and make local people rich.
Unfortunately, Dunhuang is home to such a bright pearl, but due to cultural relics and cultural reasons, it is sometimes difficult for tourism to drive the city's economic development.
A conflict occurred.
The lives of ordinary people, the brilliant culture and cultural relics of the Chinese nation.
There is no point to give up.
How to protect scenic spots and cultural relics, promote cultural content, and coordinate tourism to drive the economy as much as possible is very complicated.
In the past, Dunhuang would never promote tourism like this.
There were not many tourists in the first place.
Plus the need for current limiting.
It is actually enough to do a good job in cultural promotion.
The reason why we want to promote it now is because as people's living standards improve, more and more people are traveling during off-peak periods. They want to avoid the crowds, slow down and experience a better travel life.
In this case, Dunhuang is simply perfect for fun.
Ride a camel, see desert ruins, listen to people talk about history and culture, watch theatrical performances and eat Dunhuang mutton in the evening.
Minute Maid.
Therefore, corresponding promotional content should also be put on the agenda.
The reason why the promotion focuses on cultural content rather than scenic spots is because as much as possible, people who come to Dunhuang can not only see the scenic spots, but also experience the cultural content of Dunhuang through literary and artistic works.
After touring a lot in a remote place and gaining understanding, I returned to the city’s business district to have a rest and watch related cultural performances. After watching the performances, I went to tourist attractions and had a different feeling.
Through joint scenic spots, tourists’ understanding of Dunhuang culture will be enhanced.
That's the most important thing.
"Looking at it this way, in fact, tourism consumption in Dunhuang is not very high."
After walking around in this circle, Li Jinglin couldn't help but nodded.
It is too common for tourist attractions to be dark, but the consumption here in Dunhuang is surprisingly not that high.
"The problem with Dunhuang's tourism industry is not consumption in scenic spots." Jiang Song shook his head.
"Most of the scenic spots are remote. Although the transportation is convenient, the guidance on self-driving tours is not considerate enough. Sometimes foreign tourists don't know how to get there, so someone will take advantage of it, such as making sand traps, which will cost you hundreds of dollars. Trailers and stuff like that.”
"When you come to Dunhuang, it is actually very economical if you travel by yourself instead of joining a tour group. However, most tourists are still more accustomed to joining tour groups, especially some low-priced tours. Once you are greedy for cheap, you will actually encounter more expensive products. self-financed projects”
"It has been corrected many times, but it is difficult to completely eradicate it, especially low-priced tours. There are too many online ones."
Li Jinglin curled his lips.
Didn't answer.
Every family has sutras that are difficult to recite. How can there be something simple and profitable?
As for the problem, leave it to the professionals.
Anyway, just don’t point fingers.
After all, I am engaged in art, not tourism.
What I have to do is to seriously improve the aspect of literary and artistic works. As for whether I can attract tourists from scenic spots to the urban area as much as possible, retain tourists, and increase tourist consumption in the urban area.
This still depends on local preparations.
Anyway, if the effect is not good, then find another way. If it is useful to you, then continue to do it yourself.
"It's really a world-wide battle, a cultural battle. It feels like it's become more and more direct in recent years."
Li Jinglin smacked his lips and couldn't help sighing.
"Originally, it wasn't so straightforward. It was all a secret poke, but now it's better. Just take off the vest and get started."
After listening to Li Jinglin's words.
Jiang Song's brows twitched.
Dunhuang Culture. It is definitely the rabbit’s trump card in the cultural war.
However, like other trump cards, they are often suppressed and maliciously defined by some Western scholars.
Even if Jiang Song and Li Jinglin are not in the same system, they are not as good as Li Jinglin in terms of culture, especially art.
But you can also understand some of these things.
"If you want to play the hammer card, you have to understand the core logic."
Li Jinglin suddenly gritted his teeth.
"Isn't the reason why we are at a disadvantage because we are too serious? Our opponents do not follow martial ethics and engage in fancy demons and ghosts, so naturally it is sometimes difficult to compare."
"Not to mention the distortion, there are so many beautiful young ladies in the Western Regions, they are pulled out to wear unique ethnic costumes, copy some murals, dance and so on, even if they are serious things, can't they crush those foreign monsters and ghosts? !”
Li Jinglin suddenly complained.
Jiang Song was immediately stunned.
Seeing Li Jinglin's constant complaints, everyone was a little surprised.
Ning really dares to talk about anything!
"Atomization? No, no, no, who doesn't like beauty?"
"However, we need to take precautions to prevent intentional people from setting the pace."
Li Jinglin shook his head repeatedly as he spoke.
Think through all possible problems in advance.
Why have domestic TV dramas become more and more popular in recent years?
Except for the shark-arm script, mentally retarded director, retarded acting, and cheap special effects.
The appearance of the actors is always a problem.
There are so many serious and good-looking beauties, but there are a bunch of crooked and mentally retarded stylists.
When recruiting a front desk person for a company that is riding a horse, it still needs to have good facial features.
this time.
In addition to the fact that the art part must be done well, the professional ability must be online, and the cultural part must be mastered.
There are only three requirements!
Pretty girl, pretty girl, even riding a horse is a pretty girl!
You can feel the style of the Western Regions and the style of Dunhuang just from the appearance and characteristics.
"If you don't wear the mural on your body, will you wait for someone to steal it?"
"Letting go of all kinds of two-dimensional or entertainment-oriented creations of Dunhuang culture does not necessarily mean pan-entertainment. It is also possible to establish a ladder so that Dunhuang culture can be more intuitively appreciated by ordinary people from its original complexity and mystery. There’s nothing wrong with that.”
Li Jinglin let out a sigh of relief.
While complaining, he also made an important decision.
(End of this chapter)
