《Mirror World Story》, from its explosive popularity upon launch, soaring to the top three of the mobile game bestseller list with unstoppable momentum, to its hasty removal amidst the angry shouts of millions of netizens, lasted only a short 24 days.
Leaving behind a complete mess.
Moyu Games had to contact two higher-level departments to negotiate the refund and fine confiscation processes.
— In theory, after completing the refund, there would be no illegal gains, and therefore no need to hand them over.
But you have to explain this clearly to the Publication Bureau first, otherwise, there might be endless arguments.
After completing the communication, refunds had to be given to all players.
At the same time, the entire company's reputation at Moyu Games suffered severely, and their main source of revenue, 《Divine Bird》, was also affected—the last revenue record for 《Divine Bird》 was still the character 【Lalna】 designed by Okamoto Yoshimori.
This character's ownership rate among 《Divine Bird》 players is not low at all!
Now, these players are also disgusted by Okamoto Yoshimori's heavy-taste fetishes.
As a result, the 《Divine Bird》 project team was also implicated and had to find ways to appease the players.
… …
The entire Moyu Games was in a state of utter chaos.
In comparison, Dream Building was much more comfortable.
Apart from the boss, assistant, and Xiao Meng passionately eating melons and delivering brilliant combos, contributing greatly to the grand funeral of 《Mirror World Story》.
The remaining employees were all focused on their work, pushing forward various tasks before the launch of 《War of Kings》—
The most urgent thing, of course, was the ISBN.
But unlike 《Mirror World Story》, 《War of Kings》 effortlessly passed the review and obtained the ISBN.
Without even going through military channels, the Ningzhou Municipal Government helped 《War of Kings》 secure a green channel through the [Network Game Excellent Publication Project].
Special handling, quickly obtaining the ISBN.
—
Next was their own game platform.
After undergoing a mid-month update, the 《Frost Snow Project》 launcher was officially renamed [Dream Building Games], and the 《War of Kings》 page was launched simultaneously.
— At this stage, the only purpose of this platform is to allow domestic players to directly purchase and download 《War of Kings》.
No need to bypass the Great Firewall, no need for agents.
Dream Building also doesn't have to give 30% of the sales revenue to others.
At the same time, this launcher is also compatible with the Mirage Game Suite, and players worldwide using the Mirage Game Suite can directly download the game through this channel.
This is very important.
Because, to date, the Mirage Game Suite has been activated on over 6 million devices at home and abroad!
On October 14th, Dream Building released a global celebration poster for 5 million users.
In the comments section of that poster, besides the two common replies of “Dream Building is awesome” and “Hurry up and ship my order,” the most frequent was concern.
— Because of the teardown explanations by a large number of hardware up-loaders, Dream Building's image of “selling hardware at a loss” had taken root in people's minds.
The higher the sales, the more people felt that Dream Building was losing money.
Some even worried that Dream Building would lose all the money earned from 《Frost Snow Project》.
Also, the price of the Mirage Game Suite is not the same in China and overseas.
At the same time, large-scale production is slowly reducing production costs.
Combining these factors, Dream Building is no longer losing money on hardware sales.
And breaking even is enough.
— If it weren't for this hardware, who would buy the 168 yuan interactive scene?
The new interactive scene [Waiting Time] launched by Dream Building in October was divided into two versions—128 yuan without VR, and 168 yuan with VR.
The latter sold million copies in half a month!
Almost 80% of users who activated the Mirage Game Suite purchased this VR version of [Waiting Time].
— It can be seen how amazing the consumption potential of these users who purchased the Mirage Game Suite in the first place is!
That's 770 million in sales!
《Mirror World Story》 created a big buzz for more than half a month, and it was just this number.
This is the power of hardware, and also the power of building your own platform!
These players are still in a state of urgent need for highly interactive, immersive game content.
Therefore, even with conservative estimates, users of the Mirage Game Suite can provide million copies of sales after the release of 《War of Kings》.
And this number is already a very good achievement for a company making a buy-to-play game for the first time.
Not far from the “bestseller” line of 5 million copies.
Adding sales from other platforms, crossing the line shouldn't be difficult.
Now the entire project team has not set 5 million as the goal.
Especially the distribution team led by Chen Junyi, the starting goal is set at 8 million copies, and the stage goal is 10 million copies!
Any more than that is not within the plan.
After all, the sales record for buy-to-play games in Xia Country is only 6 million copies.
This is their first time doing it, and even if they are ambitious, they must ultimately be realistic.
— Even the goal of 10 million copies is based on the game being simultaneously launched on the [Dream Building Game Platform], [Vapour Game Platform], and [Sophort Game Box] three major platforms, before they dare to confirm it.
To achieve this goal, promotion work has already begun.
The newest novels are first published on !
But it must be said sincerely that the entire distribution department—including the boss Chen Junyi—the combined promotional effect is not as good as Kabo alone.
In the past month or so, Kabo has become a well-known anti-DEI pioneer in the gaming circle.
His [SBI Warning] wishlist has gained over 800,000 followers.
Even more exaggerated is his overseas social media account, which has exploded from over 1,000 followers to 3 million in a very short period of time!
The battle between SBI and anti-SBI is going on every day, and 《War of Kings》, the focal point that has been brought up to confront 《Concord Agent》, has received even more attention.
— Ridiculously high!
All the publicity that New Force Games did for 《Concord Agent》, 《War of Kings》 could share half of it.
The marketing expenses they mooched off of were more than Dream Building invested themselves!
Of course, similar conflicts also occurred on the domestic internet.
A group of straightforward players are still arguing with Yang Hui every day.
It's just that there are very few, and the popularity is very low.
Even if the game's release date is getting closer and closer, and Yang Hui is getting more and more arrogant, it can't reverse the decline in popularity.
— Everyone is very busy, there are so many melons to eat every day, who has time to keep playing with her alone?
Correspondingly, 《Concord Agent》 also shared the popularity of 《War of Kings》 and Dream Building.
Many people are curious about what this epoch-making DEI masterpiece will look like.
Even if they know they might be fed sh*t, they can't help but want to taste it…
That's probably the price of curiosity.
… …
… …
After the biggest spectacle, 《Mirror World Story》, retreated in embarrassment, 《War of Kings》 became the only protagonist in the last week of October.
Attention is rising steadily.
The 50 streamers and influencers who were invited to participate in the Blazing Flame Confrontation and played the official version of 《War of Kings》 a month in advance undoubtedly saw a surge in attention, and every live broadcast was chased by a bunch of fans asking what new gameplay the official version has.
But these contestants have all signed online agreements with Dream Building, and their mouths are tighter than each other.
Even if the audience came up with all kinds of tricks to try and get them to reveal information, they were strictly guarded throughout the entire process, successfully preserving the suspense until the last moment.
Until 24:00 on the evening of October 31st, which is 0:00 on November 1st, Xia Jing time.
《War of Kings》 was finally launched globally simultaneously.
《War of Kings》, which had topped the Vapour Game Platform's wishlist for two months with an amazing million wishlists, finally dropped off the list.
But only 30 minutes later, 《War of Kings》 parachuted to the top of the Vapour bestseller list in the Xia Country region!
Sixth on the global overall list!
An hour and a half later, it entered the top three of the overall list!
And this is just the sales of one platform.
If it weren't for the strong diversion from the other two platforms—especially Dream Building's own platform—topping the global overall list, or even staying at the top for a few days, and taking a weekly championship, would have been very likely!
But what's more outrageous is:
It wasn't until this time that players began to enter the game on a large scale.
There were even a vast number of players who hadn't been able to enter the game even two hours later.
As for the reason, it's very simple—
The client for the official version of 《War of Kings》 is just too damn big!
Asking for monthly votes!
