Chapter 212: Even the publicity is a high-dimensional crushing of you
UC's actions were within Lu Shan's expectations. If they couldn't win, they would just copy. This was inevitable, especially since UC had Ahri behind them and had plenty of money.
All the gameplay of UC is based on Jiyue, the difference is that its resources are too huge. Think about it, what kind of energy does Ahri have? The entire Internet world is connected to it, who doesn't want to curry favor with it?
Jiyue is a small company that has been established for less than a year and relies solely on content to attract customers.
It uses highly intelligent algorithms to profile customers, determine their preferences, and then accurately push advertisements and related content. This algorithm is something that Ali cannot catch up with.
It is precisely because of this that Jiyue Company can still grow by 20% to 30% every month under high pressure. If it were any other company, it would have closed down long ago.
"Then can Jiyue Company pay salaries on time every month?" Lu Shan looked at Zheng Kaige with a smile.
"If it is paid out on time, there will still be a surplus of 100,000 yuan in profit every month." After Zheng Kaige said that, he understood what Lu Shan meant. Since Ji Yue is still making money, there is no need to worry too much.
But Zheng Kaige is not the kind of person who is only interested in a few dollars of salary. He has contributed a lot to Jiyue Company and he wants to take the company to a higher position.
"The development of Jiyue Company is still a bit delayed. If possible, we should repair the relationship with mobile phone manufacturers such as Nokia. After all, it will take time for the small mobile phone manufacturers we invest in and cooperate with to grow. We have to find a way to make it through this blank period."
"Nokia has sent us a letter, hoping to cooperate with us. This is a good opportunity for us to gain a foothold in the Symbian system." Zheng Kaige changed the way to persuade Lu Shan. He was not the boss and could not give orders by banging the table, but his inner anxiety made him feel uneasy.
Lu Shan naturally understood Zheng Kaige's personality, so he was not surprised: "Don't pay attention to Nokia's letter, because the Symbian system is stable but not smart enough, and it can no longer keep up with the times. We don't need to spend time downgrading the Extreme Browser to adapt to Symbian."
"On the contrary, we need to continue to optimize the browser algorithm. In less than two years, the entire mobile phone industry will usher in earth-shaking changes! We need to upgrade more specifically. How is the R&D side doing?"
Zheng Kaige showed the data: "Our algorithm improvement is based on the number of clicks. The higher the number of clicks, the higher the exposure. At the same time, we also take into account the click-through behavior of the same IP, and the abnormal phenomenon of the increase in click rate in a short period of time."
"If it's breaking news, the restrictions will be looser, so we've also introduced the determination of breaking hot news and the determination of the heat change curve. Different types of news will have different curves..."
After saying a lot, Lu Shan nodded: "There is no problem overall, but you should pay attention to the following points."
“First: judging by the number of clicks is not wrong, but we need to look further ahead and pay attention to the behavior of some teams that repost the same news. This needs to be controlled. Some people will spend money to buy hot searches and traffic, and writers will write many articles with similar or even identical content. These things must be reposted!”
"Okay!" Zheng Kaige's eyes lit up and he immediately took notes. The others also took notes subconsciously. They had indeed never heard of such a way of playing, but Lu Shan had seen too many of them in his previous life.
“Second, the algorithm cannot just look at the number of clicks, but also use other algorithms at the same time.”
“A piece of content is first placed in an initial traffic pool, and after reaching a certain amount of clicks, it is then sent to a higher traffic pool to increase exposure.”
"In addition, personal preferences need to be further refined. Likes, comments, reposts, and length of stay should all become criteria for judging preferences."
“Finally, we need to refine the track and not put all the content together for competition.”
"For example, if some people like fishing, then we can open a fishing track; if some people like to read technology articles, then we can open a technology article track. Don't just look at the number of clicks, but also consider everyone's specific needs when pushing. Only in this way can excellent content be spread."
As soon as Lu Shan finished speaking, everyone applauded in admiration. Not only did Boss Lu have amazing academic achievements, he was also very capable at work. His ability to control human nature and the market was first-rate.
From this point of view, his pessimism about Nokia is probably correct.
Lu Shan worked for three consecutive days at Jiyue, and finished various specific matters. Then he concentrated on promoting the Shenchuan Fuxi K1. The focus was naturally on promoting the Companion Silicon C8 memory stick. Without this memory stick, no matter how good-looking the Fuxi K1 was, it would be garbage.
Lu Shan’s promotion idea is to increase exposure by directing traffic to the Jiyue browser so that more people can see this new notebook.
Traffic itself is fair, but Jiyue can control the traffic itself. Is there anything wrong with promoting its own products at this time?
Not at all. Do I have to spend money to advertise on other websites?
In addition to directly placing advertisements, Lu Shan also inquired about the progress of the self-media incubation project. He planned to let technology bloggers write reviews of the Companion Silicon C8 memory. If someone wrote one, he would give it more traffic for exposure, and it would not matter if it took up traffic from other content.
"Many bloggers have already opened columns and signed contracts with us. Jiyue will provide them with guidance regularly and irregularly, and has selected a group of bloggers with good writing skills."
"Due to the current scale of Jiyue, there are still too many bloggers for each content, and even fewer bloggers with huge influence. But there are already many people growing up with it. In time, we will cultivate more big bloggers." Zheng Kaige answered truthfully.
Lu Shan expressed his satisfaction: "You have done a good job. Let's do this. Contact more technology bloggers, give them higher commissions, and ask them to review the Companion Silicon C8 memory stick. They don't need to say good things, just tell the truth. At the same time, do preliminary research and evaluation for the Shenchuan Fuxi K1 to make it well-known as soon as possible."
"Okay!" Zheng Kaige immediately got busy.
Lu Shan attaches great importance to self-media and big bloggers.
A few years later, everyone has their own media, and public opinion warfare has become an important means of fighting.
Therefore, you must cultivate your own self-media team, otherwise, no one will help you clean up the dirty water thrown by others!
Mobile Internet is still in its infancy, and few people realize this. We must take this opportunity to guide people to develop into online bloggers and occupy the Internet high ground in advance. By the time other big capitals react, Ji Yue has already formed an elite self-media army.
According to Lu Shan's plan, he naturally focused on technology and digital technology. Most of the people he chose had more professional knowledge. Academic qualifications were not important, as long as their level was high enough to at least show the difference.
Lu Shan plans to promote memory sticks and Shenchuan notebooks, and Lianxiang is also promoting new models at the same time, with both sides making efforts almost at the same time.
Lianxiang has allocated a large budget for advertising, and the main theme is brutality and spending money on it.
Advertisements are placed through traditional media.
The so-called traditional media include portal websites such as Xinlang and Sohu, traditional magazines such as "Computer Enthusiast" and "Computer Home", prominent advertising spaces on the streets, daily newspapers, television advertising sponsorships, etc.
The purpose is to penetrate into daily life so that everyone can see and hear it.
Therefore, Lianxiang’s promotion method and Lushan’s promotion method are two completely different tracks.
There is no overlap at all.
However, Lian Xiang might spend 100 million to make at most millions of people see Lian Xiang, but they will not remember it deeply. Only a few thousand people can remember it deeply and have the desire to buy it. However, Lu Shan might spend 100 million to make hundreds of thousands of people remember the magic ship deeply.
The content of the advertisements varies greatly.
“Higher quality, comparable to international standards, and more expensive for a reason!”
"The profound technical accumulation makes Lianxiang Computer a superhuman quality!"
"Don't miss Lianxiang, we are not unknown!"
"When choosing a computer, choose Lianxiang. The mature hardware and software will make your experience more secure!"
Who could ignore the Lianxiang logo? The hidden Yin-Yang Shenchuan computer and BanSi memory stick sparked heated discussions.
Not only that, Lianxiang’s attack was not just advertising. They also found writers to write comparisons in many tabloids and small magazines. Naturally, they compared Lianxiang with Shenchuan. They even did this in larger magazines. They were not afraid of offending anyone at all.
As the discussion becomes more heated, more people will naturally be attracted online.
Everyone was surprised to find that Shenchuan Computer did not advertise on any piece of paper, not even on TV stations; all promotion was done through the Internet.
Mu Hua is a technology blogger incubated by Jiyue Browser. He keenly discovered these problems and was determined to speak up for Jiyue.
Not long ago, he had received a C8 memory stick from BanSi Corporation, asking him to do some testing and to tell the truth when writing the article.
Mu Hua is a man with conscience. Although he was trained by Ji Yue Company, he does not intend to throw away his bottom line to make money.
He is actually a programmer in Suzhou and Hangzhou, but he is unemployed.
After losing his job, Mu Hua did not change his interest in digital technology. He helped some people solve programming problems through the Internet to earn income. By chance, he used the Jiyue browser, and then by chance he wrote a technology article. Finally, by chance he was noticed by the Jiyue website and signed a contract, thus securing a stable position in this industry.
Of course, if Mu Hua didn’t become a technology blogger, he would also have a good income and could make a living by taking private jobs as a technology geek.
This gave him the confidence to tell the truth. If the Jiyue website made him go against his conscience, he would definitely go to other websites to expose the truth.
Ji Yue incubated Mu Hua because he was impressed by his qualities. Mu Hua now has more than 10,000 fans and earns several thousand yuan a month from Ji Yue alone, making his life more comfortable.
Mu Hua is very grateful to Ji Yue Company, but he still has a bottom line.
"Is it really that amazing?" Mu Hua was muttering to himself when he got the Compaq C8 memory stick, but he couldn't stop smiling after testing it.
There is nothing wrong with what the advertisement says. In fact, it can even make better use of the memory stick's performance because your computer has a better configuration.
"Awesome! The performance of the Companion Silicon C8 memory stick is 8 times that of its competitors. No no no! Write an article now!"
Mu Hua took action immediately and posted all the test pictures, and emphasized that if BanSi's C8 memory stick could not reach this data, then feedback should be given, because this was the performance they received and no discrimination could be made!
Mu Hua's article quickly attracted attention.
(End of this chapter)
