Chapter 216 is selling like hot cakes, please restock!
"Hahaha! I can't wait to see the customer's expression when he finds out that Fuxi K1 is only 3999 yuan!" The person in charge of Shenchuan's sales department could no longer suppress his inner emotions.
Wu Jun was also happily pacing back and forth in the office, once again admiring Lu Shan's excellent marketing.
At this time, the senior executives came to a meeting to discuss the release date. Wu Jun calmed down and regained his composure.
However, the senior executives were much more direct and discussed the content of the investigation.
"Why do consumers choose the price range of 7000-8000?" Wu Jun asked.
The subordinates looked at each other and explained hesitantly.
“Are consumers richer than we thought?”
“Maybe it’s a high-end product at this price?”
“Perhaps it’s because the Fuxi K1’s review results were so good that people thought it couldn’t be priced as low as 3999 yuan!”
"That's a good reason!" Wu Jun's eyes lit up. In fact, he had already had this idea in his mind. Looking at the K1 with such powerful performance, he felt that it should not be priced at only 3999. However, Lu Shan required that the positioning of the magic ship be the ultimate cost-effectiveness, so Wu Jun had no choice but to agree.
Shenchuan decided to release K1 a week later.
Otherwise, the atmosphere will easily become cold, and hunger marketing cannot keep people’s appetite whetted all the time.
Lu Shan also agreed to the release time of Shenchuan Company.
As soon as the news came out, everyone had hope.
Everyone has heard that because the production of companion silicon memory is limited, the production of Shenchuan K1 is also limited.
Many users are nervously planning to rush to buy it as soon as possible.
What's more, some have already started to set up shop directly in Shenchuan Computer stores.
After all, many users have read some reviews and said that the price of K1 will definitely surprise you, and its performance is absolutely powerful.
By queuing up in advance, you can buy a computer with the best cost-effectiveness and save potentially thousands of dollars. Why not do it?
After all, if you just lie at home, no one will give you thousands of dollars.
More and more people hang out near Shenchuan Computer every day.
Although Shenchuan Computer has made such a big move, Lianxiang is not in a hurry at all. They also believe that the number of people targeted by Shenchuan's publicity channels is very limited, so there is no need to worry.
But Lianxiang ignored the effective customer group. Those who watch TV are middle-aged and elderly people. Who among the young people still watches TV?
The release date soon arrived, and the number of customers in Huaqiangbei increased significantly that day.
The clerk at the Dell computer store felt something was very strange that day. Why were there so many people crowding in front of their door before the store even opened?
Looks like I'm going to make a lot of money today! This month's rewards look like they're going to take off!
So the Dell computer clerk quickly opened the door and prepared tea.
However, the expected influx of people did not happen. The crowd was still queuing outside and had no intention of coming in.
"What's going on?" The confused Dell clerk had to go out to check. The line was too long and he couldn't leave the store, so he asked what these people were doing.
"You don't know? The Shenchuan Fuxi K1 is on sale today! I plan to go over and try it out first."
The Dell clerk was surprised: "What? You want to try out the Shenchuan computer? You've already queued up here?"
Dell's store is in a very good location in Huaqiangbei. It is a major international brand and has the strength to get a store. Huaqiangbei will also give priority to arranging a store there.
The Shenchuan Computer Store is a latecomer, with a weak brand and a very remote location.
Sometimes you can’t get a good location in Huaqiangbei just by paying money, and Boss Wang also has to rely on big brands to attract customers.
Other big-brand computer stores were also in the same state of confusion. Store managers and shop assistants all ran out. It was really impossible to do business today. People were lining up to the door. What else could they do?
As soon as nine o'clock arrived, the Shenchuan Computer Store opened on time and everyone rushed in.
But people didn’t just pick up their computers and run away, because the Shenchuan computer had a bad reputation in the past. The system was unstable, it didn’t support many software, the workmanship was rough and not durable, it consumed a lot of energy and generated a lot of heat, and the exhaust port could be used to fry eggs... Many of these negative news were true, so although people were attracted by various reviews, they still decided to use it first.
Ten machines were placed in the store for people to try out. Circles of people surrounded the computers, watching to see who had the quickest hands to try them first.
After a while, the crowd exclaimed.
"Oh my god! I have 5 games! I have multiple games open, and it's not lagging?"
"Is this really something a CPU can do?"
"Oh my god! Never mind, just looking at this look is enough for me!"
Soon someone came to buy the computer and asked the price with a little trepidation.
Shenchuan Computer has posted its price, and the 3999 yuan mark is very obvious, but why do people still ask about it?
The reason is that there are too many sales tricks in Huaqiangbei, and everyone has learned them. It’s marked as 3999 yuan, right?
It is very likely that he is missing some limbs, without this or that, and is a super beggar version.
Once you add the configuration you want, the price may increase by 50% or even double.
So when people saw the price of 3999 yuan written on the Shenchuan Computer Store, they didn't believe it at all! They subconsciously thought it would be at least 7000-8000 yuan. Many people who came to the scene had done research on the Jiyue website before coming.
The sales staff at the Shenchuan Computer Store quickly understood everyone's concerns, immediately changed the signs, and turned on the loudspeakers for promotion.
"There is only one configuration in the whole venue! There is only one model in the whole venue! Fuxi K1 is only 3999 yuan!"
The customers were stunned. They thought it would cost 7000-8000 yuan, but it only cost 3999 yuan. What are they waiting for? Try it as soon as possible and get in line!
Customers still remained rational and decided after experiencing the product.
The reason was the same. The reputation of Shenchuan Computer was too strong, and the gap in reputation was not easy to fill. People who had experienced it in person basically chose to line up to buy the computer, and the store suddenly became very busy.
Originally, the Shenchuan Computer store was always deserted, with no one seen for half a day. Even the clerks felt that there was no need to open this store here.
I feel a little embarrassed to receive an ordinary white-collar salary.
Although this job offers a base salary plus commission, there are not many people doing this job and I feel embarrassed to just receive the basic salary.
The small tricycle that came to replenish the goods made the trip many times. Large trucks were not allowed in Huaqiangbei, so the only way to transport the goods was by small tricycle.
"Nine hundred units have already been sold! Today's target quantity is one thousand units!"
"Then let the counter move slower and delay it as much as possible."
"it is good!"
The result? There was no way to delay the sale. With two hours left before closing time, all 1,000 units were sold out, and the clerk had no choice but to explain the situation one by one.
There are too many backpackers from all over the country, and many of them buy dozens of machines at a time, take them back to their own small cities and then sell them at a higher price.
With this configuration, not to mention selling it for seven or eight thousand to be on par with Lianxiang Dell, raising the price by five or six hundred shouldn't be a big problem.
The customer was very dissatisfied: "No! I have waited so long to get here! I have to wait again tomorrow when the store opens!"
"That's right! Hurry up and deliver the goods. There's no way this is all there is!"
One thousand units really cannot be called “this little”, they just sold out too quickly.
The staff had no choice but to issue numbers to these customers in order within the following period of time, with today's date written on them. The numbers were valid for one day and would become invalid if the customers did not come to buy tomorrow.
As a result, I had to work overtime for another two hours before I could send all the customers away.
After closing, the shop assistants didn't want to say a word. They were really exhausted today.
It’s fun to make money, but the money I earned today is almost like seeing my deceased great-grandmother.
Huaqiangbei arranged 2000 machines, and under intentional control, they only lasted for two days.
The Huaqiangbei store reported to the headquarters asking for computers at the end of the first day of business, but the Shenchuan headquarters said they had no stock either.
"Can you transfer the goods here? After all, Huaqiangbei has such a large volume of sales, and other places may not be able to sell out!"
"You're wrong! All the other places have sold out. No matter how much we have, it's not enough. The headquarters has urgently expanded the production line to rush the work. You just wait."
"I can't wait here. Customers can't wait at all. Listen to the noise outside, the store is about to be demolished."
The sound on the other end of the phone was indeed similar to that of a vegetable market, with the voice of the clerk apologizing.
"Let's do it as soon as possible!" The sales department of Shenchuan headquarters received a notification soon after hanging up the phone.
“What? We are going to screw in screws?” The sales department couldn’t believe this news at all. All the sales staff had gone to the production line, so who would go to take the orders?
"There's nothing we can do. People from other departments have already gone there. You're the last ones to be called in! We can't recruit workers so quickly. We'll have to hold on for a while!" The HR department, which only had three people, was called to go to the production line to provide support.
Once inside, the junior supervisor turned into a production line worker, the senior supervisor turned into a team leader, and the manager turned into a production line team leader, all of them were busy working.
Wu Jun originally had no hope for online sales. After all, even he himself didn't want to buy big items online. Unexpectedly, 2,000 computers on the Maobao were sold out in seconds, and countless people were urging him to restock.
Ten thousand computers were gone in two days.
At 3999 yuan per unit, if we calculate it as 4000 yuan, 20 units would be million yuan, and with a profit of %, that's million yuan!
This is a profit figure that may not be achieved in a whole quarter, but it was achieved within two days.
Wu Jun is now both happy and worried. Needless to say, he is happy, but he is worried because in addition to the flagship store, the agents also need goods!
Computers sold by authorized agents in small places are also recognized by Shenchuan Company and are also included in the scope of maintenance and warranty.
At the end of the day, Wu Jun had no idea how many calls he had to receive asking for delivery, including calls from suppliers.
What’s funny is that the supplier didn’t ask for payment for the goods, but asked Wu Jun if he wanted to owe him more. After all, sales are so hot now and the materials may not be enough!
In all his long life, this is the first time that Wu Jun has encountered a supplier who has proactively asked to increase the credit limit.
It was Lu Shan who brought about all these changes. Wu Jun was very grateful, so he called to share the good news.
Lu Shan on the other end of the phone responded calmly: "Got it."
There was no overly excited tone in his voice, as if it was someone else who was making the money. Wu Jun had to admire Lu Shan's magnanimity, as if he was a nouveau riche who had never seen the world.
In Lu Shan's opinion, such results are justified. It would be strange if such good materials could not be sold well.
"Mr. Lu! The memory sticks are being used up too quickly. Your production is a bit..."
"Can't keep up, huh?"
"Yes, so I want to take out half of the total sales to help you expand production, of course! Interest-free!" Wu Jun proposed cautiously.
Although BanSi Company has transferred a large number of links to ShenChuan Company, BanSi Company's own production line is too small. Without expanding the production line and adding or upgrading equipment, it is indeed unable to cope with subsequent production.
"We can talk about this." Lu Shan smiled.
(End of this chapter)
