In this time and space, Li Changsheng didn't give the owner of the Golden Princess theater any chance.
He cut off those seven people in advance and established New Art City Film Company.
Then he used black and white methods to get Boss Lei to hand over the Golden Princess Cinemas.
Later, he used various means to obtain the homes and theaters owned by Golden Harvest Company and Golden Harvest Film Company.
Then, through various means to TVB TV station Shao Daheng, he got the Shaw Cinemas.
From then on, except for the Yindu theater chain controlled by the leftists, all the movie theater chains in Xiangjiang were under the control of Li Changsheng.
Under such circumstances, the filmmakers under his command don't need to worry that the films they shoot are not scheduled, they just need to work hard to make good films.
Although Li Changsheng is particularly disgusted with Zeng Zhihao, he also appreciates the crooked talent in this guy,
So he just abolished Zeng Zhihao's special energy, so that Zeng Zhihao couldn't play with women in the future, and the others didn't suppress him too much.
Li Changsheng just pointed out the direction for them, and told them to control the cost as much as possible when filming.
Especially the "Best Partner" series, regardless of the box office, it always gets the top few every year, but because of poor cost control, the final profit is not so impressive!
It would be perfect if they could control the cost a little bit.
In this way, the theater chain's support for film production organizations means first solving the marketing problem of film production and ensuring that film products can directly enter the market through effective distribution channels.
This undoubtedly gives film production institutions a relatively relaxed creative environment, because the door to the market has been opened, but at the same time, it is actually a kind of pressure.
As the investor of the film production organization, the theater chain forces the film production organization to be soberly aware that if they cannot dig the "first pot of gold" for themselves and for the investor in the market that has opened the door. Then in the fierce film market competition, it is possible to face the embarrassing dilemma of "the beginning is the end".
Fortunately, the entrepreneurs of New Art City have already realized this. The so-called "seven-member creative team" composed of Sojia Bingfu, Huang Baiming, Tsui Hark, Shi Nansheng, and Zeng Zhiyuan Teddy Robin.
The seven monsters of New Art City have their own accurate judgments on the basic development trend of mainstream commercial films in Hong Kong, each with their own talents, and they all agree with the deep-rooted commercial aesthetic tradition of Hong Kong films.
In the collision of their brainstorming and creative wisdom, almost all representative film works produced by "New Art City" swept the box office in the film market at that time with the vigor of "coming out of nowhere", making people People look at each other with admiration.
Grasping market opportunities, quickly occupying the market high ground with competitive film products, became the trump card of "Xinyi 880 City" to establish its brand status in one fell swoop, forming a powerful momentum in the film market at that time.
If you pay attention to the production of "New Art City", you will find that in the ten years of "New Art City", they have produced and released many movie sequels, and the market response of the sequels is unmatched by other companies. The "Best Partner" series , "Happy Ghost" series, "Richness Overwhelming" series, "A Hero's True Colors" series, and "Happy Family" series can all be selected as the most influential sequels in the history of Xiangjiang Films.
The development of movie sequels is a typical market behavior, and the brand growth strategy of "New Art City" based on the market can be described as incisively and vividly in this regard. .
