After a while, Li Changsheng will support Zhou Xingchi, Wu Mengda and others to study nonsensical comedies.
After Hu Guanjie and Ma Jia's "Best Partner" series failed, Zhou Xingchi came to the top.
Then he will train Feng Xiaogang Ge You and others from the mainland.
A crop of movies will focus on the comedy that is most popular with the audience.
Of course, there are vulgar elements in New Art City in the 1980s and the entire Hong Kong comedy movies.
According to the results of its market research, New Art City took the initiative to lower the age of the heroine.
In films such as "Happy Ghost", "Happy Ghost on Summer Vacation" and "Happy Paradise", they constructed a world of 620 mainly composed of high school female students ("St. Noble Girls' High School"),
And let them dress up in attractive clothing, more precisely, swimsuits or pink dresses and shorts that please the male gaze, to satisfy the prying eyes of male audiences.
These films are keen to show female students participating in relay running, volleyball competitions, swimming, playing table tennis, bathing and so on.
The manipulators and viewers behind this "daughter country" are mainly men.
Of course, these pulsating bodies [itself is a typical urban comedy film, but with a luxurious star lineup and Lunar New Year's schedule planning, it will become the most comfortable comedy fast food for Hong Kong audiences.
Originally Li Changsheng wanted to change this trend, but the box office taught him to be a man.
He can only sigh helplessly, the audience is so vulgar, how can the movie be noble.
Two pieces of gold are placed there. Who knows which one is clean and which one is dirty? No one knows.
The brand slogan of "New Art City" is that the audience has confidence in the products produced by New Art City.
This kind of value orientation makes "New Art City" rely on the market in essence, which is to fully respect the audience's choice and take the audience's preference as the biggest object.
The paranoid and fickle psychology of the market and the audience has always inspired the infinite creativity of the "New Art City" movie.
Taking "Best Partner" as an example, it can be said that the film has made great (agaa) achievements in the "New Art City"'s turbulent market battle.
This film not only has the funny style of Xiangjiang comedy movies, but also has the obvious impulse to imitate Hollywood spy movies, wonderful street chases, well-intentioned special effects shots and innovative technological gimmicks.
Known for its kung fu and action, Xiangjiang films have broken through the long-standing pattern of low-level repetitive production. On the basis of retaining the cultural characteristics of Xiangjiang films, it integrates Chinese and foreign cultures, making the film full of vitality and confidence.
The outstanding performances of Hu Guanjie and other stars, the smooth plot narrative, the gag of comedy details, the commercial elements of Hollywood movies, the large-scale movie stunt scenes and so on.
The level of film production achieved by these professional "packaging" was indeed rare in Xiangjiang at that time.
The "hard work" and "heart" of the members of "New Art City" won the audience's confidence in their works. The box office of "Best Partner" was as high as 27 million Hong Kong dollars at the time, breaking the highest box office record in the film market since the opening of Hong Kong.
Centering on the support of theater chains, with the two basic points of vivid movie imagination and clear awareness of movie business operation,
The "New Art City" company has achieved colorful business performance in the Xiangjiang film market throughout the 1980s. The unique brand building and brand communication strategy of "New Art City" constitutes an important artistic and commercial experience in the golden development stage of Xiangjiang Film. .
