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Chapter 104: Reputation is important

"Cui Yuncheng, you're going a bit too far. I can't let you take all the wine, can I?"

A young master came out from a private room on the second floor. He was from the Wang family of Taiyuan.

Li Shimin also observed on the third floor that when the price reached this level, the new nobles had no chance to bid at all, because they could not mobilize such a large amount of funds. Even if they could mobilize it, they would not dare to show it in front of everyone. The most important thing was that they did not dare to make enemies with the Five Surnames and Seven Families.

"If Master Wang feels I'm going too far, you can come down and fight me. If you have more money than me, then of course I'll give you this baijiu."

Cui Yuncheng coughed. Ever since his last injury, his health has been getting worse day by day. However, he had to show up when it was time to do so. He couldn't let Master Cui San do it.

"Four thousand three hundred strings of cash."

Young Master Wang gritted his teeth and added another three hundred strings of cash. Of course, he was not really distressed about the three hundred strings of cash. The most important thing was that there was a foundation before, and this was based on four thousand strings of cash.

"Five thousand strings of cash."

Cui Yuncheng said this very easily, and the people present were dumbfounded again. The Wang family was considered a wealthy family, but they only dared to increase the price slightly, unlike your Cui family who increased the price by a whole number right away. You should know that this is not one thousand strings of money, but five thousand strings of money.

"It's crazy..."

After seeing this scene, Young Master Wang of the Taiyuan Wang family did not dare to raise the price even though he knew he had lost face. Although they were from aristocratic families, they were smart in everything they did and would never bring shame to the family for the sake of their own face.

"Shopkeeper Zhou, I think there's no one left after my price. Can you sell me the other three as well?"

Cui Yuncheng said very arrogantly, but he has the capital to be arrogant. If those present want to compete with him, it depends on whether you have enough money. If you don’t have enough money, you can only stand aside.

Zhou Huairen didn't dare to make the decision. He originally wanted to serve some appetizers to fully mobilize everyone's enthusiasm. Unexpectedly, instead of being mobilized, the enthusiasm was directly suppressed by Cui Yuncheng.

Li Xiang, who was on the third floor, gave Qian Ping a look, and then Qian Ping came out and nodded, and Zhou Huairen understood what to do.

Our Highness is not against money. Originally, he wanted to sell it for more than 3,000 strings of cash, but now it has reached 5,000 strings of cash. If you still don't sell it, what are you thinking?

"If you all have no objection, then the last three copies will also be sold to Master Cui."

After receiving the instructions from above, Zhou Huairen knew what to say.

Cui Yuncheng looked at the people around him with pride, but he was very happy in his heart.

On the surface, they seemed to be being taken advantage of, but in the past month, countless drunkards came to the door to ask for wine. Those people were not ordinary people, and the Cui family could reach an agreement with them and even sell it to them at a higher price. Many people could not afford to buy it in batches of ten kilograms, but what if they had to buy it by the kilogram?

Except for the first one which was bought for 4,000 strings of coins, the next five were all bought for 5,000 strings of coins, a total of 29,000 strings of coins. Cui Yuncheng bought 900 kilograms of wine, with an average cost of 32 strings of coins. It was a bit expensive, but if he met those drunkards, he could sell them 2 kilograms for 100 strings of coins, and there would still be many people who would want to buy it.

Therefore, the Cui family's business is a sure win, but unfortunately most people have not thought of this. Even if they could think of this, they do not have the Cui family's sales channels, so this wine cannot be sold.

Mr. Cui San looked at the transaction certificate happily.

"Third Master's philosophy is to be stronger than them. These people still want to compete with us, but they have no idea where our profit point lies. If they really fight us to the death, they will be the ones who suffer in the end."

Cui Yunzhu flattered him in a low-level way. If it were normal times, Master Cui San would definitely ignore this guy, after all, this guy didn't have much brains, but today Master Cui San was very happy.

"Yun Zhu is right. Our family has been selling liquor for such a long time. We know exactly who likes to drink and who has money. When the time comes, we just need to spread the word to them, and those 30,000 strings of cash will instantly become 100,000 strings."

Mr. Cui Sanye said happily that others still thought that their family was losing money, but in fact they made so much money that they could wake up laughing in their dreams.

Li Shimin on the third floor also understood all this and was full of admiration in his heart.

"The Cui family has been able to hold the top spot for so many years because they have produced so many talented people. Other families simply can't compare to them."

Li Shimin sighed sincerely. He had fought with the Cui family many times over the years, but because of his prestige as the emperor, he was only slightly ahead by half a hand each time. This also shows how powerful the Cui family was.

"How about you randomly add some liquor and make the Cui family lose money?"

Li Shimin said somewhat angrily that he had suffered a lot at the hands of the Cui family over the years despite being the emperor. If there was a chance to trample the Cui family under his feet, Li Shimin would dare to do anything.

"Grandpa, I'm afraid this isn't a good idea. After all, it's only 30,000 strings of cash, a drop in the bucket for the Cui family. But if I add more liquor, I'll lose my reputation. If I still want to make money this way in the future, it's probably impossible."

Li Xiang refused without thinking. For Li Xiang, this kind of thing was no joke. Zhidaobao had just been established, and Li Xiang wanted to expand it all over the country. If he lost his credibility, he would probably have a hard time moving forward. What's more, the Cui family was not there to eat for nothing. If you really did this, you would become their mortal enemy.

From this investigation of Zatlk, Li Xiang could see that the Cui family's investigative ability was amazing, almost comparable to that of the emperor's people. It was not worth it to offend such people when he was still young and inexperienced.

Fortunately, Mr. Cui Sanye came to the Cui family, which made Li Xiang turn back. If Cui Yunzhu was in charge, the conflict between the two sides might have already begun. Li Xiang is not afraid of the open conflict, but he is not as good as others in secret.

Li Shimin nodded reluctantly. What his grandson said made sense. He wouldn't do that for 30,000 strings of cash.

But Li Shimin was not sad, because the next auction started again...

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