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Chapter 638: A sure-win business

On the morning of the 24th, the online world was once again swept by news related to Su Yu.

At a grand calligraphy and painting exhibition held that day, Su Yu's astonishing work, 'Ode to Dongting Lake,' became the focal point, settling at an astounding 378 million yuan in a private auction. This transaction price, like a heavy hammer, once again mercilessly shattered the highest ceiling of Su Yu's artwork value, stirring up a thousand waves in the art collection world.

"Drunk, I know not that the sky is in the water; a boat full of clear dreams presses against the Milky Way."

These timeless and beautiful lines of poetry, like the soul's annotation to the painting, are deeply imprinted in the hearts of everyone who loves this calligraphy and painting. It is this poetic masterpiece that draws countless people to 'Ode to Dongting Lake,' intoxicating them in the dreamy artistic realm it creates.

The buyer who was fortunate enough to acquire this rare treasure this time did not remain anonymous and low-key as usual; instead, he openly revealed his identity—the helmsman of a domestic mobile phone brand.

As soon as the news spread, it was like a giant stone thrown into the lake of public opinion, instantly creating ripples.

This event undoubtedly became the most powerful advertising for the mobile phone brand, like a grand brand carnival.

Although the 378 million yuan paid for this painting was an astronomical price, indeed expensive as an advertising investment, it genuinely resulted in the acquisition of an artistic masterpiece.

Many art connoisseurs and investors have asserted that, given Su Yu's talent and artistic accomplishments, the future value of his works is highly likely to continue to soar, breaking beyond the limits of imagination.

Of course, everything is subject to change. If Su Yu speeds up his creative pace and frequently releases new works, increasing the number of works on the market, according to the market rule of scarcity, the value of his works might be affected to some extent.

However, at present, the scarcity of Su Yu's works gives them unparalleled value. As for how the art market will change in the future, it is truly difficult to predict accurately.

But there is no doubt that the success of this private auction allowed this big boss and his brand to successfully stand out and shine in the public eye.

In the coming days, the sales of this brand's products are highly likely to experience an unprecedented explosive growth, with figures that might be terrifyingly astonishing.

After all, this massive sum of 378 million yuan will ultimately go to charity.

In this way, this boss cleverly achieved multiple goals: advertising, acquiring a desired painting, and engaging in philanthropy, gaining both fame and fortune, and becoming the focus of attention.

Such a perfect example of business operation and art investment naturally drew the attention of other entrepreneurial tycoons. After careful consideration, they keenly perceived the enormous business opportunities contained within, realizing that this was simply a surefire, profitable deal.

In the eyes of these business magnates and tycoons, pursuing the works of Su Yu, this celebrity, not only does not seem low-end but is also highly forward-looking and has investment value.

After all, Su Yu is not merely a shining star in the entertainment industry; he holds multiple identities as a poet, lyricist, calligrapher, and painter, demonstrating extraordinary talent and profound accomplishments in various fields of art, presenting a tall and three-dimensional image, exuding admirable charm.

If it weren't for Han Jiangxue from Han Jianhua's family having the advantage of proximity and forming an early connection with Su Yu, who knows how many tycoons would rack their brains and try every possible means to make Su Yu their son-in-law, injecting powerful vitality of art and business integration into their families.

Precisely because of this, Su Yu's only figure painting, 'Beauty Under the Moon' (also known as 'Qing Ping Diao'), has already become a hot commodity in the eyes of countless tycoons, being closely watched.

No one can predict what astonishingly high price this work, which embodies Su Yu's unique artistic style and painstaking effort, will fetch in future auctions, as its scarcity and uniqueness determine its unparalleled noble status in the art market.

......

On the 24th, before nightfall, the Bird's Nest was already bustling with crowds.

It was noteworthy that the number of people on site not only did not decrease but showed a trend of increasing, with quite a few foreign friends among them.

These foreign friends, speaking imperfect mandarin, anxiously weaved through the crowd, inquiring about channels to purchase tickets.

The reason being, tickets for this highly anticipated concert were only sold domestically. If they, being in a foreign land, wished to experience the lively atmosphere firsthand, they could only opt to buy scalped tickets at high prices.

However, fate always seems to play tricks. This time, the number of scalped tickets was extremely scarce, like a drop in the ocean, leaving them deeply helpless and anxious. Full of anticipation, yet repeatedly hitting walls, their disappointment was palpable.

Time quietly slipped away, the hands slowly pointing to 7 PM.

The audience who had already entered seemed to be drawn by an invisible force, unanimously turning their gaze towards the stage's large screen.

It turned out that at the same time yesterday, Gong Juren had taken the stage to warm up for the concert, and his wonderful performance was still vivid in memory. The audience eagerly anticipated an equally exciting opening tonight.

Sure enough, on the originally pitch-black large screen, striking countdown numbers suddenly appeared: "10, 9..... 3, 2, 1!"

As the last number reached zero, the stage instantly lit up brightly. The strong Enligh Media was like daylight, illuminating the entire venue.

Before the audience's eyes could focus on the singer on stage, that highly recognizable voice, like a clear spring, was the first to reach everyone's ears: "Once had you dreamed of wielding a sword and roaming the world, to see the prosperity of the world. A young heart always had some arrogance, now you are a wanderer!"

This rich and magnetic voice, like a subwoofer, instantly ignited the atmosphere, with cheers and screams rising and falling, intertwining into a sea of joy.

The live audience was pleasantly surprised to discover that Su Yu himself was opening today, and he brought with him the once-popular song, hailed as the "resignation" anthem, 'once had you'.

The moment the chorus of the song, "Di li li li di li li li den da," joyfully played, the atmosphere was directly pushed to a climax, with all one hundred thousand audience members singing in unison.

That soul-stirring scene deeply touched the hearts of every audience member present, especially those who had never experienced such a large-scale concert atmosphere. They were even more impressed by this magnificent momentum, unhesitatingly joining the chorus.

At this moment, everyone forgot everything, not caring whether the singing was pleasant or if it was off-key, fully enjoying this rare moment of joy, completely immersed in the lively atmosphere.

After all, if one were only pursuing sound quality, listening to lossless music with headphones at home would undoubtedly be a better choice. But at this moment, they were pursuing the unique infectiousness and lively atmosphere of the live performance, an irreplaceable experience.

After singing 'once had you', Su Yu walked calmly to the front of the stage, his gaze sweeping over the enthusiastic audience, and slowly began to speak.

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