Chapter 416: If you don't succeed, you will die!
"Previously, Lei Jun lowered the price of mobile phones. Today, we at Qijiajia are going to lower the price of agency fees. Elites of Qijia Real Estate, you are about to witness history. From now on, the market in Seoul will not be dominated by Beike alone. Our Qijiajia will also surpass Aijiajia’s market share in Seoul." Zhang Qiyuan said in his passionate speech.
"However, our initiative is touching other people's business, so all eyes will be focused on us, and our actions will be magnified. Therefore, we will also strictly train everyone. If there is any violation of the rules and complaints from customers, those who should be fired will be fired, those who should be fined will be fined, and those who should be delisted will be delisted. There will be absolutely no leniency. I hope all store managers will pay close attention to this." Zhang Qiyuan said with a serious expression.
He had no doubt that after the meeting, the content of the meeting would definitely spread, and by then there would definitely be many people watching them, especially Beike. Once they made any omissions, it might cause Qijia Real Estate to repeat the old path of the Shang family, so he had to pay special attention to this situation before that.
"Do the agents and store managers have any questions now? I can answer them at any time," said Zhang Qiyuan.
After hearing this, the people in the audience started talking a lot, and finally Liu Guohui raised his hand.
"Manager Liu, do you have anything to ask?" Zhang Qiyuan extended his hand to invite.
"What I want to ask is, our company has launched the Qijia House Hunting APP. When we open an account, will there be any fees? Will the platform fee be increased at that time?" Liu Guohui asked the question that every store manager wanted to know most.
"It cost a lot of money to develop this APP, and the company also plans to invest about one million in advertising expenses, so the standards for brokers need to be strictly controlled. All brokers of Qijia Real Estate need to be trained at the headquarters. Only after passing the training can they open a Qijia House Hunting account. The training fee for each broker is 7 yuan. As for the platform fee, it will naturally increase, but the increase will not be large, only from 12% to %, including the rental order." Zhang Qiyuan replied.
He developed the Qijia House Hunting APP not for charity, of course. After all, those franchise stores only paid a franchise deposit of 20,000 yuan, and he couldn't make any money from the orders from those franchise stores.
Those franchise stores that want to use their Qijia house-hunting portal naturally need to pay, otherwise why would they spend so much money on advertising?
As soon as these words came out, the brokers present began to talk about it. After all, they usually need money to open ports. Now Zhang Qiyuan’s training costs 12 yuan, and the platform fee has increased to %. For them, it is also a considerable expense.
"Is this mandatory?" Liu Guohui frowned.
"Training is not mandatory, but only after the training will the Qijia House Search portal be opened. In addition, all subsequent housing sources will be based on Qijia House Search. As for the 12% platform fee, it is indeed mandatory." Zhang Qiyuan explained.
"Without training, the Qijia House Search portal will not be opened, and the housing supply will still be based on the Qijia House Search portal. Isn't this forcing us to participate in the training?" Liu Guohui said speechlessly.
Zhang Qiyuan glanced at Liu Guohui and said calmly, "I convened this meeting today to tell you about this matter in advance. If there are store owners who have opinions on the company's decision, you can come to me for feedback after the meeting. You can withdraw from Qijia Real Estate at any time. I will pursue your liability for breach of contract and return your franchise deposit to you."
When Qijia Real Estate had few stores before, it did need franchise stores to expand its influence. But now, franchise stores have become a bit useless to Qijia Real Estate. They are tasteless and a pity to throw away, and they can easily cause internal conflicts in the company. If Liu Guohui says he wants to quit now, he would be more than happy to do so.
Although what he did was a bit like destroying one's bridge after crossing it, there is nothing he can do about it because this is the reality of this society.
Moreover, he is not even willing to pay 500 yuan for training fees. Why should he let them use the Qi family’s housing search portal?
He didn't spend one million on advertising just to increase revenue for these franchise stores.
When Zhang Qiyuan said this, Liu Guohui suddenly froze and was speechless.
"Mr. Liu, do you have any other questions?" Zhang Qiyuan asked.
"Nothing."
Liu Guohui sat down feeling a little frustrated. He had already decided that if the popularity of Zhang Qiyuan's Qijia House Hunting APP did not meet his expectations, he would join hands with the owners of other franchise stores to put pressure on Zhang Qiyuan.
Zhang Qiyuan nodded slightly and said, "Today's meeting ends here. If there are any agents who want to participate in the training, they can find Zhang Yi to sign up. In addition, the company has prepared some snacks and fruits for everyone, you can enjoy them at will. The meeting is adjourned. Sister Fei, come with me."
As he spoke, Zhang Qiyuan came to his office, and Ao Fei followed closely behind him.
"Sister Fei, please investigate how much advertising costs taxi companies, bus companies and subway stations cost during this period, and give me a report when the time comes." Zhang Qiyuan said calmly.
"Okay, Mr. Zhang." Ao Fei said excitedly.
She had never thought that Zhang Qiyuan's Qijia Real Estate could achieve this level now. The current Qijia Real Estate is much larger than Shangjia, and judging from the current development prospects, it will definitely be better than Shangjia. If their Qijia house-hunting APP is popular, it may really surpass Aijia Real Estate and become the second largest real estate agency in Seoul.
"Then Mr. Zhang, I will go and prepare it now." Ao Fei said.
Zhang Qiyuan nodded.
Just after Ao Fei went out, Luo Gang, Chen Ze, Wang Yong, Huang Yi and Qu Feng walked in.
"Qi Yuan, are you going to make such a big deal this time?" Luo Gang said as soon as he came in.
"Didn't I tell you about this before?" Zhang Qiyuan smiled, then started to boil water to make tea.
"You only told me about the zero-yuan rental, but you didn't mention the agency fee. If you do this, the agency circle in Seoul will explode."
"What? Do you also oppose me lowering the agency fee?" Zhang Qiyuan asked.
"That's not the case. After all, the market is so bad now. It's hard to collect all the agency fees anyway. It's understandable to lower the agency fees, but it will be a bit difficult to increase them later. You have to be cautious about this. Besides, the market is not good now. You spend millions on advertising. Can you make it back then?" Luo Gang said worriedly.
"According to the current market conditions, it will take some time to get back the one million yuan spent on advertising. However, once our Qijia Real Estate becomes well-known, I don't plan to keep fighting with Beike in Seoul." Zhang Qiyuan smiled slightly.
Hearing this, Luo Gang and others were slightly stunned.
Seeing that they didn't quite understand, Zhang Qiyuan said, "Now the policies of various regions have been relaxed. The first-tier cities have the largest second-hand housing transaction volume. For example, in Shanghai, it is very easy to buy a house and settle down now, so the transaction volume there is very good. Moreover, the total price of houses there is relatively high. Even if the agency fee is lower, as long as the transaction volume is large, the profit is actually not bad. In Guangzhou and Shenzhen, many old communities are being demolished now, and the transaction volume of both new and second-hand houses is relatively large. After Seoul stabilizes, I plan to develop in Shanghai or Guangzhou."
"I rely on..."
Zhang Qiyuan's words made Luo Gang and others look at each other in surprise.
"As expected of you, Qi Yuan, you have a big vision, and you are thinking about expanding to other cities so quickly." Wang Yong couldn't help but sigh. They had only thought about making a living in Seoul before, but Zhang Qi Yuan had already looked forward to other first-tier cities.
"I have learned about the situation in these first-tier cities. Although there are many Shell stores there, the situation is different from that in Seoul. Unlike in Seoul, where they occupy 70% of the market share, there is a melee among the warlords. When I, the catfish, enter the market, there may be unexpected results." Zhang Qiyuan said.
At this time, the water was boiling, and he hurriedly made tea for several people.
"In addition, I have also invested in Su Qing's decoration company. When the time comes, we will give customers a agency fee on the premise that they choose our decoration company." Zhang Qiyuan said familiarly while washing the teacup.
He is copying the model of Shell. After all, the current environment is not good, and various government taxes and fees have been reduced or even exempted. The agency fee has become the largest expense in the process of buying a house, and will become a point of criticism from many customers. He directly reduced the agency fee in order to sell decoration.
The reason why clients are reluctant to pay the agency fee is naturally because the money is given to the agency in vain, and they feel unbalanced. But if it is combined with decoration, it will be different. As long as they want to live in a house, they will be willing to spend money on decoration. As long as Su Qing's decoration quotation is not particularly outrageous and the quality is up to standard, it will definitely be welcomed. After all, many decoration companies on the market have collapsed. With the endorsement of Qijia Real Estate, there are still many customers willing to trust the decoration companies that cooperate with them.
"It seems that you have already thought about it. This idea is indeed very good. The agency fee is only a few dollars. If the client is willing to spend money on the renovation, you can definitely make the money back on the renovation." Luo Gang said convinced.
"Haha, that's what I thought. Come on, have some tea." Zhang Qiyuan called out after pouring the tea.
"Mr. Zhang, if you go to other cities to develop markets, who will take over the stall in Seoul?" Chen Ze asked after taking a sip of tea.
As soon as these words were spoken, Luo Gang, Qu Feng, Huang Yi, and Wang Yong suddenly came to their senses and looked at Zhang Qiyuan with eager eyes.
Chen Ze's words woke Zhang Qiyuan up. If Zhang Qiyuan wanted to go to other cities to expand the market, someone must take over the company in Seoul, and this position must be the person Zhang Qiyuan trusts the most.
And the people Zhang Qiyuan trusts the most are undoubtedly these four.
"Well, it's too early to talk about this now. Let's do the current things well first."
Being stared at like this by four people, Zhang Qiyuan felt a bit pressured and quickly changed the subject.
However, Chen Ze's words woke him up. If he wanted to expand the market in other cities in the future, he would definitely have to choose a successor in Seoul. Judging from the abilities of these four people, Huang Yi would definitely be excluded first. After all, Master Huang was still a little out of touch.
Although Wang Yong has good abilities, his vision is still too narrow. Although Qu Feng is a relatively honest person, to be honest, he must be unable to manage such a large company. After all the considerations, Luo Gang is still the most suitable person.
It just so happens that Luo Gang will help him manage the company, and Chen Ze can also serve as the manager of the radio and television store.
After drinking tea, Zhang Qiyuan sent the five people downstairs, then returned to the company and found Zhang Yi.
"Dean Zhang, how many people have signed up for the training today?" Zhang Qiyuan asked.
"Most of the directly-operated stores have signed up, except for a few newcomers who don't have much money and haven't signed up. Almost half of the people in the partner stores have signed up. As for the franchise stores, no one has signed up in the Donghu City store, and there are basically only one or two people who have signed up in other stores." Zhang Yi reported.
Zhang Qiyuan nodded slightly. He had expected this situation. After all, their Qijia House-hunting APP had just come out, and the specific traffic volume was not very clear, so everyone would be more cautious.
The relationships between brokers in partner stores are generally good. If half of them have opened accounts, the needs of the stores can be fully met. By then, those who have not received training can simply list the properties with brokers who have opened accounts. Most of the one or two people who sign up for franchise stores should be the confidants of the store owners, who just want to open an account to see the specific situation.
"Well, you will post a message in our directly-operated store group later. Everyone must participate in the training. Their expenses will be reimbursed by the company. After they receive customers on the platform, the money will be deducted from their performance. As for franchise stores and partner stores, you don't have to worry about them. The training is still cheaper now. If the effect is good later, the training fee will increase to 600." Zhang Qiyuan said in a deep voice.
"Okay, Mr. Zhang, then I will go and prepare for the training." Zhang Yi said eagerly.
Previously, the training at Qijia Real Estate had always been dispensable, and he had always been afraid that he would have nothing to do and be laid off. Now that Zhang Qiyuan intends to expand the company, he will have something to do in the future and no longer have to worry about being laid off.
"Ok!"
Zhang Qiyuan nodded and called Yang Hao to the office.
"Yang Hao, has the content of today's meeting been recorded?" Zhang Qiyuan asked.
"It's all been recorded." Yang Hao nodded vigorously.
"Then edit the video and post it online to build momentum for the launch of our APP. Then find more of your classmates and ask them to publish some soft articles for us online," Zhang Qiyuan instructed.
Zhang Qiyuan was a little speechless about the fact that the internet trolls hired by Yang Hao were all his classmates. He had asked Yang Hao to find internet trolls before, but he didn't know how to do it, so he went directly to his classmates in the class group to ask for help. Now his classmates have been trained by him to become professional internet trolls who write promotional soft articles.
"Okay, Mr. Zhang."
After Yang Hao left, Zhang Qiyuan lay in the boss chair, tapping the desk with his fingers, wondering if there was anything else he needed to do.
This time when their Qijia House Hunting APP is launched, he must ensure that it is popular and becomes an instant hit. Once he misses this opportunity, he will not be able to do it again.
It can be said that this time it is a fight to the death.
If you fail, you will die!
I have something to do tonight, so I will update it early and there will be no second chapter.
(End of this chapter)
