Chapter 417 Aijia Real Estate Becomes the Biggest Victim
"Brothers, you guys have been joking about asking the anchor to lower the price of a certain property. This is indeed a bit difficult for the anchor. Although the anchor cannot lower the price of the property, he can help you lower the price of the agency fee."
In the evening, Zhang Qiyuan advertised his own company in the live broadcast room.
"Now that housing prices have dropped, taxes and fees have also dropped. Have you noticed? The biggest expense for buying a house now is actually the agency fee. For example, the lowest agency fee of a certain company is points. To buy a house worth two million, you have to pay a commission of , which is more than the taxes you need to pay. So the anchor decided to lower the agency fee in Seoul. After our Qijia House Hunting APP goes online on May st, our Qijia Real Estate will only charge a % agency fee for buyers, which is one point lower than that of a certain company. What does this mean? With a commission of , we have saved . Brothers who are planning to buy a house recently can find our Qijia Real Estate agents to view houses. We have stores in the three towns of Seoul." Zhang Qiyuan spoke passionately.
"In addition, we at Qijia Real Estate are also preparing to rectify the chaos in the rental market and launch a zero-yuan rental service. That means as long as customers rent a house from the zero-yuan rental service on our Qijia House Hunting APP, no agency fees will be charged."
As soon as these words came out, Zhang Qiyuan's live broadcast room instantly became lively.
[Is this true? Mr. Zhang, are you that powerful? ]
【Finally, there is an agency that cares about its clients. Mr. Zhang is indeed a conscientious agency.】
[Damn it, points, I just bought the house, and the agent charged me points as a fee. Is it too late to cancel the contract now? ]
[Anchor, this is vicious competition and disrupting the market. Intermediaries are already having a hard time now. If you do this, be careful when you go out.]
[Is this a gimmick? It feels so fake. ]
"..."
Zhang Qiyuan glanced at the comments. There were all kinds of comments. Some praised him, some called him a conscientious agent, some said they would buy a house from Qijia Real Estate, and some regretted buying a house so early. However, there were more people scolding him, saying that he was engaging in vicious competition, involution among his peers, and sensationalism.
He looked at the IDs and found that most of them were from the same industry.
Zhang Qiyuan doesn't care about this. What he is doing now is indeed internal circulation and vicious competition, but there is nothing he can do about it. If he wants to develop Qijia Real Estate and make it well-known, the only way out is to make big news.
As long as his Qijia House Hunting APP becomes well-known and attracts customers to him, what does it matter if he is scolded?
Anyway, although Qijia Real Estate will make less money at that time, at least it will make some money. It will be even better if it can crush all its competitors.
"The host here guarantees that what I said is absolutely true. If anyone buys a house from our Qijia Real Estate and the agency fee exceeds , please call our Qijia Real Estate complaint hotline directly. We will definitely deal with it seriously and will not tolerate it."
……
In the next few days, after Zhang Qiyuan’s speech at the company’s staff meeting and the video of the live broadcast were posted online by Yang Hao, Qijia Real Estate immediately became popular online.
When Zhang Qiyuan was browsing Xiaohongshu, he saw many posts discussing this move by Qijia Real Estate.
Some people thought he was just attracting attention, while others applauded.
Most people still agree with Zhang Qiyuan's move. Some people even posted directly saying that as long as Zhang Qiyuan's Qijia Real Estate only charges the buyer , he will buy a house from Qijia Real Estate.
The real estate agency circle in Seoul was also in an uproar. All real estate agents, whether from Beike or Aijia, were cursing Zhang Qiyuan.
Before Shijia Real Estate joined Beike, everyone only gave customers a agency fee when secretly competing for orders. On the surface, they all maintained the same point. As a result, now Zhang Qiyuan directly charges agency fee, and it seems that he is ready to make it known to everyone. How can they bring in customers in the future?
Zhang Qiyuan’s phone was bombarded with calls.
Xia Tong and Chen Hongan called him to verify the authenticity of the information. After receiving Zhang Qiyuan's affirmative answer, they were both speechless.
"If you do this, everyone's life will be difficult in the future." Xia Tong said uncomfortably.
"There's no other way. If we don't do this, our Qi family will be uncomfortable. If we do this, you Beike will be uncomfortable. Based on the principle of "a friend's death is better than my own", it is better to make Beike suffer." Zhang Qiyuan said with a smile.
"Forget it, I won't advise you anymore, but you have to be careful recently. Our Beike second-hand housing group has been discussing your case recently. There might be some extreme people who will beat you up or smash your car."
"Okay, I'll pay attention."
After finishing the call with Xia Tong, Zhang Qiyuan felt a headache when he took the advertising report handed to him by Ao Fei.
Although he said he was prepared to spend one million as advertising expenses, he would rather have less if possible.
But these ads are too expensive.
The advertisements on taxi LED billboards are placed according to the number of districts. There are about two to three thousand taxis in a district. The daily advertising cost is estimated to be around two thousand, which means sixty thousand per month.
There are a total of seven central urban areas in the three towns of Seoul, plus the new area, which makes a total of eight districts. If all areas were to advertise, it would cost 48 a month, which would directly eat up half of his million-dollar budget.
As for bus advertising, the advertising fee for S-level lines is yuan/vehicle/month, and for A++-level lines it is 8600 yuan/vehicle/month, and an installation fee is also charged. As for the advertising fee in the waiting hall of a bus stop, the advertising fee for a large-sized sign is 3000 yuan/month, and the advertising fee for a medium-sized sign is yuan/month.
These are all okay, the most outrageous thing is the subway.
One subway train costs about yuan per month, three trains cost yuan per month, and five trains cost 108 million yuan per month.
Of course, in addition to this, there are also site advertisements, which basically range from , not including production costs.
By this calculation, his one million advertising fee is not enough at all.
"Isn't this price a bit too expensive?" Zhang Qiyuan said with a frown.
"Mr. Zhang, we don't need to put advertisements in all areas. For taxis, we only need to put advertisements in Hankou, Wuchang and Hongshan District. These three areas have railway stations, high-speed railway stations and bus stations, and most taxis are still taken from these areas. Moreover, most taxis are taken through online booking services nowadays. We don't need to invest too much in advertising on taxis, which can reduce our advertising expenses. Moreover, this is the quotation from the taxi company, and we can still bargain." Ao Fei said quickly.
Zhang Qiyuan thought about it and nodded in agreement. "Sister Fei, what you said makes sense. Then, we will place the ads in these three districts as you said. You can discuss the price later."
"Ok."
"If that's the case, then for bus advertising, each district can choose an S-class bus, which is about 24 yuan. For bus stops, each area can choose three places with concentrated residential areas, which is about yuan. That should save about yuan. The yuan can be placed at the exits of subway stations in some business districts. Sister Fei, please write a report and tell me the total price." Zhang Qiyuan said.
"Okay, by the way, Mr. Zhang, a lot of colleagues have called us these days, saying they want to join us, do you want to invite them over to talk?" Ao Fei said. "Oh, they won't join us before, they will join us when we are about to make a big move. Let them wait until the May Day holiday is over, and our franchise fee will also increase by then. As for the joint store, we can talk about it, but I am not free at this time, so you can check it out, Sister Fei."
Zhang Qiyuan has been really busy these days. In addition to dealing with the affairs of Qijia Real Estate, he is also busy with the launch of the APP. In addition, they had previously agreed to meet the parents of both parties on May 1st, and he will also go to Ni Qingqing's house to pick up Ni Qingqing's parents at that time.
He had originally planned to spend the May Day holiday with Ni Qingqing's parents and his own parents in Seoul, but now the company has reached a critical period and he has no time, so Ni Qingqing will have to accompany them.
Moreover, because of the launch of the zero-yuan rent, Qixing Leasing has been very busy during this period. They have not distributed the money they earned before, and have used it all to continue collecting houses. Once their Qijia House Hunting APP becomes a hit, Qixing Leasing will be the first to benefit. He has a hunch that zero-yuan rent will be extremely popular by then.
As time went by, Zhang Qiyuan's preparations were basically done. The advertising had been negotiated, and the taxi company had agreed on advertising placement in three districts, per district per month, which meant for three districts. The bus company had agreed on almost . Zhang Qiyuan spent all the remaining on subway stations.
For this reason, Zhang Qiyuan didn't even have time to pick up Ni Qingqing's parents, and finally asked Hu Jin to take Ni Qingqing to pick them up.
May 1st, 9 ., Qijia Real Estate Headquarters.
Zhang Qiyuan started a live broadcast in the morning, which was rare.
"Brothers, our Qijia House Hunting has been launched on major platforms. Anyone who needs to rent, buy or sell a house can download our APP. As I said before, as long as the customer rents a house in the zero-yuan rent area on our Qijia House Hunting APP, the agency fee is waived. At the same time, for customers who buy a house in our Qijia Real Estate store, the agency fee is only percentage points. We accept everyone's supervision. As long as any store charges an agency fee in the zero-yuan rent area, or the agency fee for selling a house exceeds percentage points, you can report it directly. If it is found to be true, I will reward the reporter with yuan." Zhang Qiyuan seemed to be given a shot of chicken blood, and was vigorously promoting the Qijia House Hunting APP in the live broadcast room.
In order to increase the popularity, Zhang Qiyuan also threw money, distributed lucky bags, and held raffles in the live broadcast room to increase the popularity.
Suddenly, the popularity of the live broadcast room skyrocketed.
His offline advertising was also launched on the same day. Although it was not overwhelming, it was still quite loud.
"Mr. Zhang, our Qijia House Hunting app already has more than 20,000 new users." Ao Fei excitedly reported the progress.
Zhang Qiyuan was slightly happy. Although more than 20,000 new users were not a lot, it was because their APP had just been launched. He was very satisfied with this data right after it was launched. After all, their Qijia Real Estate was just in Seoul and had limitations. As long as one tenth of the more than 10,000 new users came to their Qijia Real Estate to rent or buy a house, they would make money.
At the same time, their Qijia Real Estate group was full of watermarked photos of employees showing properties. Basically no one spoke, as they were all busy showing properties.
"Mr. Zhang, a customer has already signed a rental agreement with our Qijiazhaofang."
"Mr. Zhang, another rental order has been signed."
"boss Zhang……"
Next, Zhang Qiyuan clearly felt the market's recognition of zero-yuan rent. In just one morning, the houses available for zero-yuan rent on their Qijiazhaofang website had been almost rented out. Even some houses that were rented directly by landlords and required agency fees were also rented out.
Zhang Qiyuan is very excited about this, as it means that more and more customers are beginning to adapt to their Qijia House-hunting APP.
It was not until one o'clock in the afternoon that Zhang Qiyuan finally received the call he wanted to hear most.
"Qi Yuan, Sister He has a second-hand house in Blue Sky International that is about to be signed. The client contacted her on the Qijia House Hunting APP this morning. The price has been agreed upon, 180 million." Wang Yong called and reported to Zhang Qiyuan excitedly.
"Good, very good. We must do a good job in service this time without any mistakes." Zhang Qiyuan said excitedly.
The transaction price is 180 million, based on points for the buyer and 1 point for the seller. Their company received a commission of 27000. After deducting the 12% platform fee, that is 23760. Sister He and the property owner took 14256 together. The rest is the company's, which is more than 12000.
If the previous 36000% agency fee is charged, it would be 1800. After deducting the 34200 platform fee, there would be 20520 left. The broker would get about 15000, and the company would get more than . In comparison, each order actually costs yuan less, but it can attract more customers.
Soon, Zhang Qiyuan received calls from store managers of various stores.
All of them are messages asking for signatures.
Zhang Qiyuan could understand this. Their company had been preparing for May Day for so long. Many customers had already contacted Qijia Real Estate to view houses before that and were just waiting to sign the contract on May Day.
Zhang Qiyuan made a simple statistics as of four o'clock in the afternoon.
Their Qijia Real Estate's directly-operated stores have already received ten orders, with an average of two orders per store. The partner stores received slightly less than one order, with almost one order per store. Moreover, half of the customers actively inquired about the store through the Qijia House Hunting APP.
This was just before four o'clock, and there are still many watermarked photos in their group.
If this trend continues, the figure will double by night.
The brokers at their Qijia Real Estate store are so busy that they don’t even have time to eat. They even have to answer new customers’ questions on the Qijia House Hunting App while guiding clients.
The agent has no complaints about this situation and even enjoys it.
You know, this kind of situation is something they never dared to imagine in their dreams before. Now that they have finally encountered this situation, how can they care about eating?
For a time, there were two situations in the real estate agencies throughout Seoul.
The brokers of Qijia Real Estate are so busy that they have no time to rest. Basically, after serving one client, a new client comes and they can't handle all the clients. However, other real estate agencies are deserted. They can only stand at the door of the agency and watch the busy figures of the brokers of Qijia Real Estate, and then curse Zhang Qiyuan together.
For example, because of the large number of stores available at Beike, there are still many customers who trust Beike. However, because of Zhang Qiyuan's actions, Aijia Real Estate is in an awkward position.
In terms of brand, we can’t compete with Beike, and in terms of price, we can’t compete with Qijiajia. You can’t just charge like Qijiajia, right?
And even if it is only , they don’t have as much advertising as Zhang Qiyuan, nor do they have so many customers.
This directly resulted in Aijia Real Estate's transaction volume on May Day being only in the single digits.
The person in charge of Aijia Real Estate was completely stunned.
They didn't expect that they would be the biggest victims of Zhang Qiyuan's reduction in agency fees.
(End of this chapter)
