Chapter 421 Looking Forward to the Magic City
Zhang Qiyuan could give the red envelope or not, after all, the program crew had found him. However, for fear of malicious editing, he still chose to give the red envelope.
However, he did not have high expectations for the current traditional media promotion. After all, people nowadays basically don’t watch TV much, let alone lifestyle programs like this. He just planned to wait for the program to come out, put the video of the program online, and then use it for promotion.
After dealing with the interview, Zhang Qiyuan started to pay attention to the house viewing situation in the group.
Although there are fewer houses being shown than on the first day, today is the last day of the May Day holiday and those who should have viewed the houses have already done so, and are probably in the stage of negotiating prices, so Zhang Qiyuan is not in a hurry.
Sure enough, after five o'clock in the afternoon, good news began to be sent out in the big group.
"Good news, good news, good news, good news is coming. Congratulations to Hu Jinxi, an outstanding elite of Poly Garden Store, for winning a second-hand house in Poly Garden.
Commission: 27000..."
After seeing this good news, Zhang Qiyuan knew that it must be Li Yang who helped Hu Jin sign the client.
"Good news, good news, good news, good news is coming, congratulations..."
"Good news, good news, good news, good news is coming, congratulations..."
There were three consecutive pieces of good news, two of which were orders from his directly-operated stores, and the other one was from a joint venture store.
Zhang Qiyuan specifically called the store managers of these three stores to inquire about the source of their customers. After learning that they were all customers received through the Qijia House Hunting APP, Zhang Qiyuan immediately felt relieved. Obviously, their Qijia House Hunting APP was accepted by customers in Seoul.
Although it may not be as good as and Beike, it is definitely not worse than other ports.
The one million advertising dollars were not wasted.
At six o'clock in the evening, Hu Jin returned to the headquarters and returned the car keys to him.
"Has it been delivered to your home?" Zhang Qiyuan asked.
"Delivered."
"That's good. I'll talk to Zhang Yi and have him put your Qi family's house-hunting business card at the top of your community." Zhang Qiyuan said with a smile.
"Okay, uncle."
After sending Hu Jin and Yang Hao to their respective communities, Zhang Qiyuan bought a bouquet of flowers and a gift at the flower shop and began to coax Ni Qingqing.
He has indeed been a little too busy recently, so he has no time to accompany his parents and Ni Qingqing's parents. Ni Qingqing must be a little unhappy, but fortunately he is not busy now, and he still has to coax his wife.
Fortunately, Ni Qingqing was not the kind of person who would make unreasonable demands. She knew that his company was now in a critical period. In addition, Zhang Qiyuan had a good attitude in admitting his mistakes, so she chose to forgive him.
……
The next day, Zhang Qiyuan was checking the status of yesterday's signing in his office.
Their directly-operated stores signed about 9 orders yesterday, with sales of 265000 yuan. Their partner stores signed about 6 orders, with sales of 134000 yuan. That means his company earned about 15 yuan yesterday. After deducting taxes, he has almost earned back his advertising fees during this May Day holiday.
However, for Zhang Qiyuan, signing the contract is just the beginning, and there cannot be any mistakes in the subsequent services.
Because there were many second-hand house orders signed during the May Day holiday, Jin Ya asked him to find another post-production worker. Otherwise, if their company only had two post-production workers, they would definitely be too busy to handle it. Zhang Qiyuan thought about it and called Zhou Qing directly, asking the post-production worker from Zhou Qing's side to come over. The three of them could barely handle these orders.
After the May Day holiday, there are fewer customers looking at houses on the market.
Last year, the government's various policies overdrew subsequent new home customers, and Zhang Qiyuan and his team at Qijia Real Estate's wave of reductions in agency fees almost overdrew subsequent second-hand home customers.
The market throughout May began to cool down starting from the 6th.
However, because Zhang Qiyuan's Qijia Real Estate has become well-known in Seoul, many stores are willing to join. During this month, Zhang Qiyuan has basically been dealing with the affairs of franchise stores and partner stores.
Almost overnight, signs of their Qijia Real Estate were hung up in various areas of Seoul.
By July, with more than a dozen joint venture stores having been renovated and officially opened for business, Zhang Qiyuan's Qijia Real Estate's market share in Seoul reached 30%.
However, due to the price cuts of Qijiajia and Aijiajia, Beike can only reach 55% now. Aijiajia accounts for 10%, and the remaining 5% is the rental and sales centers of various communities and some small agencies.
Now Zhang Qiyuan's Qijia Real Estate is the second largest real estate agency in Seoul. It can be said that it shares the world with Beike and Aijia. Of course, Beike is still the dominant one.
Zhang Qiyuan also knew that the development of their Qijia Real Estate in Seoul had come to an end. Beike had laid a very good foundation in Seoul, and it was basically impossible to surpass Beike in Seoul.
So Zhang Qiyuan plans to change track. The market that Beike has not yet occupied is the four first-tier cities.
He passed up the capital first because it was quite far away and he was not familiar with the place. If he went in rashly, he might fail.
In Guangzhou and Shenzhen, although Beike has not completely occupied the market, it is almost there, so it is not suitable for him to enter now.
After much calculation, it seems that it is easier to make a breakthrough in Magic City.
Beike only entered Shanghai in full force the year before last, and its foundation was not solid. And as far as he knew, Beike had also encountered a tough opponent in Shanghai, competing fiercely with Taiping Real Estate, a local company in Shanghai. In this chaotic battle, it was easier to fish in troubled waters.
However, before going to Shanghai, he wanted to build his own new house channel for the Qi family.
He now has the people, stores and platforms, so there is no problem in building his own new home channel.
There is no problem in building channels, but you also need people who can do the work.
Zhang Qiyuan originally planned to poach Tan Jian, but between Qijia and 58, Tan Jian was obviously more optimistic about 58 and tactfully rejected him. After thinking it over, Zhang Qiyuan thought of Zhou Qing, or rather, he thought of the new house channels in Zhou Qing's hands.
Thinking of this, he immediately called Zhou Qing.
"Mr. Zhou, how is the store's performance during this period?" Zhang Qiyuan asked.
"Thanks to Mr. Zhang, I can barely make ends meet." Zhou Qing said calmly.
"Well, it's like this. I remember that our Shang family had its own channel for new houses before, right?" Zhang Qiyuan said with a light cough.
"Yes, it's called Le Yi Ju."
Zhou Qing first answered Zhang Qiyuan's question, then quickly came back to her senses and asked, "Mr. Zhang, do you plan to build your own new house channel?"
"Yes, now our Qijia Real Estate is not weaker than Aijia. Even Aijia has its own new house channel, so naturally we must have one too." Zhang Qiyuan said without hiding his determination.
"It seems that you, Mr. Zhang, want the Le Yi Ju in my hands?"
"Yes, Mr. Zhou, what do you think? Now your Le Yi Ju is only in name only. Why not merge it into our Qijia Real Estate?" Zhang Qiyuan said. After hearing Zhang Qiyuan's words, Zhou Qing thought about it. Just as Zhang Qiyuan said, after her Shangjia Real Estate completely joined Qijia Real Estate, Le Yi Ju was only in name only.
If we cooperate with Zhang Qiyuan's Qijia Real Estate, it would be a good way out.
"My Le Yi Ju can be merged into your Qijia Real Estate, but I want to own 70% of the shares." Zhou Qing said.
"Impossible. First of all, Mr. Zhou, your Le Yi Ju new home channel is paralyzed. I just think it is too troublesome to build a new home channel from scratch, so I thought of your Le Yi Ju. Secondly, our Qijia Real Estate now occupies 30% of the market share in Seoul and has its own APP. It will be more convenient for the new home channel to be equipped with our Qijia House Search APP. All in all, Le Yi Ju is more cost-effective."
At this point, Zhang Qiyuan paused and said, "How about this, you merge Le Yi Ju into Qijia Real Estate, I own 51% of the shares, you own 49%, and I will hire you as the person in charge of new homes at Qijia Real Estate with an annual salary of yuan."
After all, Zhou Qing had founded Shangjia Real Estate and must be very good at management. He believed that if Zhou Qing was willing to join, he would be completely relieved about Seoul.
"..."
Zhou Qing was silent for a long time. The current market conditions were not good. It was unlikely to expect to make much money from the three stores under her control. Moreover, she was short of money from the bank. It could be said that Le Yi Ju was her only chance to make a comeback.
As Zhang Qiyuan said, the best choice is to merge Le Yi Ju into Qijia Real Estate.
By then, she will have the people, the stores and the platform. As long as the new house performance is a little better, her Le Yi Ju will become the third new house channel besides Fang Jianghu and 58 channels.
As long as the Qi family's new house performance is a little better, she will be able to get back on her feet.
However, if she agreed to Zhang Qiyuan's words, it would mean that she would be Zhang Qiyuan's employee in the future. In two years, she would go from being Zhang Qiyuan's boss to being Zhang Qiyuan's employee. This change of identity was still a little difficult for her to accept.
"Two hundred thousand is too low." After a long time, Zhou Qing said stiffly.
Hearing this answer, a smile immediately appeared on Zhang Qiyuan's face.
"How much do you want?"
"Three hundred thousand."
"Three hundred thousand is too much, two hundred and twenty thousand at most."
"Twenty-eight!"
"The price is 240,000, and the annual salary is 240,000, which is almost 20,000 a month. This is already a very high salary in Seoul." Zhang Qiyuan said.
"it is good."
Zhou Qing thought about it and agreed.
As Zhou Qing agreed to Zhang Qiyuan's conditions, Le Yi Ju was officially incorporated into Qijia Real Estate, and the last piece of Qijia Real Estate's territory was completed.
……
On July 15, Zhang Qiyuan convened a meeting of store owners.
Twenty-six partners, thirty-eight franchise store owners, and five directly-operated store managers all came to the Qijia Real Estate headquarters.
"Dear store owners, partners, and store managers, there are three main things to consider in this store owners' meeting." Zhang Qiyuan said, looking at the store owners in the audience.
"First, we at Qijia Real Estate now have our own new home channel, called Qi Leju. In the future, Qijia Real Estate can use our own channel to show new homes. Our channel fees are lower than those of Fangjianghu and , so brokers can get more money. At the same time, the reporting channel will be updated synchronously on the Qijia House Search platform. Zhang Yi will teach you how to use Qijia House Search to report new homes later."
"The person in charge of Qileju is Ms. Zhou Qing. You can contact Ms. Zhou if you have any matters regarding reporting a new house in the future." Zhang Qiyuan introduced Zhou Qing.
Zhou Qing also stood up at the right time and nodded to everyone.
Zhang Qiyuan originally planned to let Zhou Qing go on stage to speak, but Zhou Qing thought that everyone at the Qijia Real Estate headquarters was from her former Shang family, and she didn't want to go on stage to speak.
Zhang Qiyuan was very understanding about this and did not force Zhou Qing to go on stage to speak.
But even so, many of the Shang family's elders in the audience had expressions of disbelief in their eyes.
They really didn't expect that Zhang Qiyuan could actually invite Zhou Qing.
After everyone had digested the matter of the new housing channel, Zhang Qiyuan announced the second thing.
"The second thing is about the company's personnel changes. In the future, Ao Fei will be responsible for personnel and finance, Zhang Yi will be responsible for product research and training, Li Ying will be responsible for user affairs, Huang Yi will be responsible for the company's brand, and Luo Gang will be responsible for strategic affairs and public relations." Zhang Qiyuan said slowly.
He has already planned to go to Shanghai to open up new markets. Things in Seoul will mainly be handled by these six people, and he can just give remote commands when the time comes.
"Now the market in Seoul has basically taken shape, so the third thing is that I decided to go to Shanghai to explore new markets. From now on, Ao Fei, Zhang Yi, Li Ying, Huang Yi, Luo Gang and Zhou Qing will be in charge of the company's affairs."
As soon as these words were spoken, there was an uproar in the audience.
They didn't expect that Zhang Qiyuan had already set his sights on other cities.
"Qi Yuan, do you want to reconsider it? We have finally seen some improvement in Seoul. Isn't it a bit too rash to go to the Magic City at this time?" Qu Feng couldn't help but say.
"I have thought about this, but our company's development in Seoul has reached its limit. Even if I stay in Seoul, I won't do better. Moreover, if our Qi family wants to develop, it is necessary to expand the market in other cities. But don't worry, I won't do anything rash."
"After all, we have worked so hard to build a base in Seoul, and we will not be defeated easily. You just wait for my good news in Seoul." Zhang Qiyuan said with a smile.
After the meeting, Luo Gang, Huang Yi, Qu Feng, Wang Yong and others stayed.
"Qi Yuan, do you have any plans to go to the Magic City?" Luo Gang asked.
"Yes, Shanghai is not like Seoul. The rents of stores there are not cheap, and it seems that employees must have a basic salary, five social insurances and one housing fund before they can be recruited," said Wang Yong.
"I plan to go to Shanghai first to investigate the market and then decide how to proceed."
Zhang Qiyuan thought for a while and said.
The model of the Qi family in Seoul is definitely not applicable to the Magic City.
The first is zero-yuan rent, which is definitely not applicable in Shanghai. After all, the reason why there are so many sub-landlords in Seoul is mainly because there are many investors here, so there are more unfinished houses. However, the rental market in Shanghai is relatively good, so it is definitely not applicable to zero-yuan rent.
If the agency fee of is implemented in Shanghai, it is estimated that even the store rent cannot be recovered.
In addition, if they want to attract agents, a basic salary is a must, plus the five social insurances and one housing fund, the cost is very high. If you rashly open a store, you may be in danger of death.
(End of this chapter)
