Chapter 435 Persuasion
"Good news? What good news?" several people asked curiously.
"You all run your own stores. If your customers want to see houses in other areas, what will you do? Will you go to that area yourself to find houses? Or will you ask a friend to show them around? Or will you let the customers go and see the house themselves, write down the house number, and then you call the owner?" Jiang Yuan did not answer their questions, but asked his own question first.
Without waiting for the others to answer, Jiang Yuan continued, "No matter which method you use, it's very troublesome. If you go to a property by yourself and get discovered, you'll inevitably be scolded or humiliated. If you ask a friend to show the property to you, you'll also need to pay your friend some hard work fee. If you pay too little, your friend might be unhappy. If you pay too much, you'll earn less. If you let the client go to see the property by themselves, there's a risk that the client's share will be snatched away by someone else."
This is the inconvenience of running a personal store. If there is a transaction, you can indeed make a lot of money, after all, you don’t have to pay platform fees. But it also seems very inconvenient.
Everyone here has opened their own store, so they understand this feeling well. Sometimes when you take the initiative to contact friends who work in brand agency companies, they still think you are here to reserve a property.
"Old Jiang, what do you want to express by saying so much? What good thing are you talking about?" someone asked puzzled.
“Since you know Qijia Real Estate, I will not introduce you in detail. Our boss also started from a personal store and is well aware of the hardships of personal stores. Those brand companies are like lions, tigers, and leopards in the animal world, and we are the lone wolves in the animal world. Facing beasts like lions, tigers, and leopards, we have no ability to compete and can only pick up their leftovers. But if we unite, we will be a wolf pack and can compete with these beasts in the market of Shanghai.” Jiang Yuan used a vivid metaphor.
After hearing Jiang Yuan's words, everyone present looked at each other and immediately understood.
This is to recruit Qijia Real Estate. They have experienced a lot of such things. In fact, there are so many real estate agencies in Shanghai, and there are other real estate agencies that want to recruit them. However, they think that joining a brand company has too many rules, and they also have to pay platform fees and deposits, which is too troublesome and not very free.
In fact, most of them have worked in major brand agency companies. The reason they choose to work on their own is because they can't stand so many company rules and regulations, and they want to make money on their own and don't want to work for others.
"Old Jiang, if this is the good thing you are talking about, then there is nothing more to talk about. If you wanted to join the company, we would have joined long ago and would not have waited until now," said Feng Hui.
The others also nodded. Although it is indeed inconvenient to show the products around when opening a store, at least they are free and can earn as much as they want without having to pay management fees to the platform.
Jiang Yuan didn't expect that after his words, several people would agree to join. If that were the case, there wouldn't be so many individual stores in Shanghai.
"In fact, the agency market is becoming more and more transparent. We can't make money later like we did before, and now the companies in Shanghai are very competitive. Except for Lianjia, the agency fees of other companies can be negotiated very low. Moreover, some properties that are well maintained by some agents in your store are often sold by other agencies because there are not many customers in the store, and those agents who maintain the properties are gradually less willing to do so. Once the agents stop maintaining the properties, you will have to find other people to buy the properties when you have customers. Under such a vicious cycle, the store's performance will become very poor. Do you think what I said makes sense?" Jiang Yuan said to them.
Although he has never worked in a private store, he is very aware of the common problems of private stores.
A newly hired agent may be very enthusiastic about making phone calls, looking for properties, and maintaining properties. However, once a good property is found, there are no customers in the store to take it up. As he watches the properties he has worked so hard to find gradually being sold by other agents, over time, the agent's enthusiasm will surely wane, and he will become less willing to make phone calls and maintain properties.
Without properties available, even if a customer comes to their door, they will not be fully prepared, which will lead to the customer being dissatisfied with their service, and the chances of a deal will definitely be lower.
If brokers cannot make money in your store, they will definitely prefer to join those brand companies. Over time, it will become difficult for their personal stores to survive.
Several people nodded silently, indicating that they agreed with what Jiang Yuan said.
"And now, we at Qijia Real Estate are willing to take the lead and unite everyone to work together. When Mr. Feng has a client who wants to buy a house from Mr. Wu's store, he won't have to work hard to find a house himself, nor will he have to be humble and ask others to help him show the house. Mr. Wu's real estate agents don't have to worry about not being able to sell the houses. They can realize the houses as soon as possible to avoid being sold by other agents."
"The essence of a transaction is value exchange, to achieve the rational allocation of resources and maximize benefits. Now we at Qijia Real Estate are willing to provide a shared platform, so that everyone can move from fighting alone to win-win cooperation. By then, those brand intermediaries will no longer dare to say that we are small intermediaries. In fact, we small intermediaries are much more professional than their regular intermediaries." Jiang Yuan said very contagiously.
After hearing Jiang Yuan's words, Feng Hui and others couldn't help but fall into deep thought. They had to admit that Jiang Yuan had hit their pain points.
As a personal store, the first thing is that there are not so many people to maintain the listings. Without listings, when customers come, there will not be enough listings to meet their needs, and the transaction rate will be low.
The second is that they cannot retain employees. If the broker’s listings are not absorbed by their own stores, they cannot make money, and naturally they will leave.
The third is discrimination. No matter colleagues, owners or customers, when they hear about their personal stores, they can't help but complain about the small agency, because it represents cheapness and insecurity, and in today's Shanghai, insecurity is the biggest disadvantage.
"The method you proposed is indeed good, but we can unite ourselves and we don't need your Qijia Real Estate." Feng Hui said.
Hearing this, the eyes of the others suddenly lit up.
Indeed, if it is as Jiang Yuan said, they can unite themselves and do not need Qijia Real Estate at all. Even after they form their own alliance, they can continue to attract other stores, and then Qijia Real Estate will have no place to go.
In response, Jiang Yuan nodded calmly and said, "Indeed, you can also unite yourselves, but a snake cannot survive without a head, and a bird cannot fly without wings. Who do you plan to lead?"
Feng Hui and others looked at each other and were eager to try.
We are not fools, and we all know who will take the lead. Once it becomes big, it will bring huge brand benefits.
They would never give up these huge benefits to anyone.
Seeing this, Jiang Yuan smiled confidently and said, "Even if someone takes the lead, who among you is willing to spend more than 200,000 to build an APP platform? Who will play a supervisory role in it? For example, Mr. Feng, a customer in your store looked at the house listings of Mr. Wu, but finally chose to smuggle the order. How can you, Mr. Wu, guarantee your own interests?"
As soon as these words came out, several people immediately frowned.
It is indeed easier for them to unite, but once someone does a private order, they will have no way to stop it. "But if I join your Qijia Real Estate, there is no guarantee that other stores will not smuggle orders, right?" Feng Hui said.
Jiang Yuan smiled slightly and said, "That's the good thing I want to say."
"First of all, we have our own platform, Qijia Real Estate, which is Qijia House Hunting. This platform has been recognized by the market in Seoul. Now Qijia Real Estate is the second largest real estate agency in Seoul. It can compete with Shell Alliance in Seoul. Although it may not be well-known in Shanghai, it is already very popular in Seoul."
"The second is what I said about good things."
After a slight pause, Jiang Yuan continued, "In order to facilitate this alliance, our boss not only gave you the Qijia Real Estate brand, platform, and system for free, but also gave you money."
"Give money?" Several people were a little confused.
"That's right, we'll give you money. As long as you join our Qijia Real Estate, we won't ask you for a franchise fee or a trademark licensing fee. In addition, we'll give you a fee of 40,000 yuan." Jiang Yuan said with a smile.
"Instead of charging us a franchise fee, you give us 40,000 yuan? What does your boss want?" someone said in disbelief.
"There should be conditions for this 40,000 yuan, right?" Feng Hui said. As an adult, he doesn't believe that pie will fall from the sky.
“This is where our boss is brilliant.”
Jiang Yuan couldn't help but feel a little emotional. He had to admit that Zhang Qiyuan's move was really fantastic. It could not only attract those individual stores, but also serve as a means to control these individual stores.
"Yes, although we will give you 40,000 yuan, you need to pay a deposit of 50,000 yuan to join our Qijia Real Estate, and guarantee to achieve a second-hand housing performance of 200,000 yuan within one year. After one year, our company will return you 20,000 yuan. After two years, we will return the remaining 20,000 yuan to you. If you want to withdraw from Qijia Real Estate at that time, the 50,000 yuan deposit will also be returned to you."
"Didn't we talk about how to ensure that the rooms in our stores won't be smuggled by other stores? With the 50,000 yuan you paid, plus the 40,000 yuan our company will return, that's 90,000 yuan. This 90,000 yuan is actually equivalent to a deposit. Once it is discovered that a store has smuggled rooms, the 90,000 yuan will be gone. The 50,000 yuan paid by the store will be confiscated and used to reward the whistleblower."
"In other words, when you join our Qijia Real Estate, we will set up a 50,000 yuan reward for reporting. As long as you report a store for smuggling orders and provide key evidence, the 50,000 yuan will belong to the reporter. In this way, even you cannot guarantee that after you have completed the smuggling of orders, your employees, owners, and customers will not report you, right? In this way, the idea of smuggling orders will be completely eliminated and the interests of each store will not be affected." Jiang Yuan said.
The six people present were stunned, but they had to admit that the 50,000 yuan reward for reporting was indeed very attractive. If they really smuggled the order, even if they could guarantee that their agents would not report it, they really could not guarantee the clients and owners.
In this way, the phenomenon of smuggling orders can be completely eliminated.
"How much is your platform fee?" Feng Hui couldn't help but ask.
"12%."
"The annual sales of second-hand houses is no less than 24000, which means you can get . But you directly return to us. This is not profitable at all. You also want to provide us with a platform and provide us with subsequent services. What's the point?" Feng Hui asked puzzled.
"In Shanghai, there aren't many second-hand housing sales of two hundred thousand a year. Basically, we can complete it 100% by completing three deals. We are betting that after you join our Qijia Real Estate, your sales will definitely not be less than two hundred thousand. At the same time, we also provide you with such a convenient platform. To be honest, if I open my own store, I will also join Qijia Real Estate. This is completely beneficial with no harm." Jiang Yuan said.
"Actually, it's very simple. Qijia Real Estate is planning to build its own brand. Once we join, the brand of Qijia Real Estate will rise, and they will then make money from those who want to join later." There are also smart people who understand Zhang Qiyuan's idea.
"That's right. Our boss can't spend all his money and effort and leave us with no hope at all, right? Our boss just wants to make Qijia Real Estate bigger and stronger so that he can make money from the people who join later. So it's most cost-effective to join our Qijia Real Estate first. Join first and enjoy first. After you join, you can quickly enter the listings on the platform. If you don't join, and other stores join first and record your store's listings first, it will be too late for you to join later." Jiang Yuan said with a smile.
They can say all these directly and openly. The treatment for joining Qijia Real Estate now is the best. They don’t have to pay any money, and Qijia Real Estate will even give them money. But once they hesitate and other stores join and snatch their properties, there will be nothing they can do.
"Your boss's idea is really awesome." Several people couldn't help but sigh.
Jiang Yuan nodded in agreement. To be honest, when he joined Qijia Real Estate, he was still thinking about opening stores one by one. But after Zhang Qiyuan came up with this idea, their Qijia Real Estate was able to quickly accumulate stores, almost completing the journey that would have taken them two or three years to complete.
"But fifty thousand yuan is not a small amount after all. We also have to go back and discuss it with other shareholders." Feng Hui and others looked at each other and then said.
After listening to Jiang Yuan's words, they were quite interested in joining Qijia Real Estate. Although they were the store owners, they also had other shareholders, and they also needed to discuss the 50,000 deposit with other shareholders.
"That's what I should do. By the way, in addition to these, our boss also said that whoever brings in an individual store to join our company will be rewarded with 5,000 yuan. This money will be immediately credited to the account after the contract is signed. If you all join, I can make 30,000 yuan, but you and I are all friends, so I won't make the 5,000 yuan from you. As long as your store joins, the 5,000 yuan will be transferred directly to you." Jiang Yuan said with a smile.
In order to achieve results quickly, he didn't even want the 30,000 yuan. He just wanted to get things done as soon as possible before Zhang Qiyuan returned to Shanghai.
"Okay, after we get back, we will discuss it with the shareholders immediately." Feng Hui and others said with their eyes brightened.
They were originally inclined to join Qijia Real Estate, and now Jiang Yuan said that 5,000 yuan would be transferred directly to them. That is to say, once they convince other shareholders, they can earn this 5,000 yuan. Although 5,000 yuan is not a lot for them, it is not a small amount either. At least they don’t have to share this 5,000 yuan with other shareholders, and if they can recruit other stores, they will earn even more.
For a moment, several people couldn't wait to call the shareholders.
(End of this chapter)
