Chapter 457: Digging a hole will turn into a big hole.
Game music is not just used in games.
You know, games can attract fans, and there must be a group of fans who are moved by music.
Driven by such a group, even music "peripherals" can have great commercial value in cross-promotion.
Not just digital albums.
Once the popularity of "Elden's Ring" reaches a critical value, it can completely launch music performances around the world.
Almost all musicians see the added value and benefits of music as a main product.
There are quite a lot of people who are willing to listen to games or anime concerts that they are interested in.
With the market in place, there will naturally be orchestras who also want to play these works.
At that time, licensing will not only bring huge benefits to the creators, but also bring more business to more practitioners in the performance industry.
The standard version and the digital deluxe version mainly depend on whether the player is only interested in the game, or if he also wants to get some peripherals and the entire digital album.
Tell the people behind you what is here, whether there is an ambush, whether there are important props, whether there is a mission NPC, or what should be done.
"If more digital albums are sold, there will naturally be more offline activities."
"Will anyone really buy it?"
"Don't tell me, if the word-of-mouth and effects are good after the game is released, then I will have to start training the band."
This digital deluxe version is much more valuable.
There are die-hard fans who support it, and some who like to collect it.
In some places, players will leave messages.
There is definitely a lot of room for development.
"Yes!"
Seeing Liao Changyong's suspicious expression, Li Jinglin couldn't help laughing.
Liao Changyong was a little puzzled.
More than just knowing how to buy it.
"Yes, and quite a lot."
Li Jinglin nodded.
"Didn't you say that the game music album of "Elden's Ring" will be available for free in China?"
One is the standard version. After buying it, you only get the game itself.
Li Jinglin nodded.
In other words.
Apart from the game itself, there is no monetized content, just music digital albums and art manuscripts.
If enough digital albums are sold, it proves that the commercial value of music is also very high.
As long as you spend money to buy it, the game belongs to you, and there is no need for any other consumption in the future.
Proverbs system.
It seems that the price of two to three hundred is a bit expensive, but in fact if you look at it with its potential of at least 100+ hours of game time.
The price can be said to be very affordable, which is equivalent to what Internet cafes charged ten years ago.
Another type of digital deluxe edition, it is different from the gold edition and season pass edition of Ubisoft Big Brother, which includes elements such as krypton gold gift packs.
Of course, there will also be unscrupulous players who deceive newbies [there is a hidden door in front].
Because, the Dharma Ring has a unique system.
In fact, compared with the so-called free games of Goose Factory, it can be said to be much cheaper.
There are just some extra artwork and music albums. Can anyone really buy this?
Seems a bit expensive.
Players help each other.
There is no other monetization content, and there is no monetization option in the entire game.
After being cheated, Mengxin will leave a message [无马].
There will even be explosive buying.
This game sales is divided into two levels.
This will further promote offline performances.
It seems that everyone will choose the standard version, but this is not the case.
Moreover, with the genuine bloodstain system, you can see how other players died.
"Will players really buy the digital deluxe edition?"
The Faded Ones help each other and explore together, which is one of the fun parts of this game.
There are also many players who play pirated games. After playing the game, they will really like it and start to become serious.
This time, the fun is really doubled, and all kinds of strange ways to die will definitely make you laugh.
And for this type of pirated players.
Once you consider joining the game, depending on how much you like it, there will be players who are willing to take the initiative to purchase the deluxe version to express their support.
Many players really don’t have money to play piracy.
It's because of the two-hour refund principle that players are afraid that they don't like the game and won't be able to play it, but they can't get a refund if the time is exceeded, and in the end they can only waste money and eat dust in the corner.
But once they encounter a game they really like, especially a game where the experience of genuine and pirated games is very different, they will definitely buy the original game and pay for it!
What's more, some enthusiasts have a complete collection of genuine and pirated copies in their computers.
The genuine version can be played online normally.
Pirated copies are used to play various magical MODs.
Maximizing the potential of a game.
The sales volume of this deluxe version will determine subsequent offline arrangements.
"Yes, if your work this time can still be a hit, it will indeed greatly promote game music and the importance that the domestic music industry attaches to games."
Liao Changyong nodded solemnly.
This sentence is not a joke.
The power of role models is very important in the industry.
If you make money, many people will come to you after smelling it.
Directly stimulate the market.
But once a role model takes over, everyone will subconsciously feel that it is not good to do so. The big guys have failed, and neither can we. In this way, it is easy to miss the potential development direction.
It will take time to wait for the next one.
"Look at the situation. I feel that in recent years, the emphasis on soundtrack has become higher and higher."
Li Jinglin also frowned.
Actually. The strength of domestic music and soundtrack can be said to be quite awesome.
The game's soundtrack is even more impressive.
All kinds of traditional music have really been promoted to an extent that even peers are outraged.
Economically and business-wise, it's not easy to get involved because it's really not taken seriously.
But if we look at the quality of the music itself and the ability of the composer.
It can really be said that they have all been rolled up like gods.
However, Niu B's music and art are not taken seriously for one thing, and secondly, they are often cheated by the game itself.
As a result, domestic soundtracks have never been taken seriously.
The same goes for movies and TV series.
Even now, there are still many screenwriters and directors who think that the soundtrack can be casual, and it is not important.
Business, they may be strong.
But art, really forget it.
Of course, as the education level of the whole people improves, the aesthetic taste is also improving.
With the audience's increasingly sophisticated aesthetics, audio-visual enjoyment will be amplified, and the importance of soundtracks will skyrocket.
The success of "The Wandering Earth 2" lies in its comprehensiveness.
Every aspect is implemented down to the last detail, and every detail is taken care of.
Among them, the soundtrack is extremely strong, which is naturally one of its bonus factors and is a very important component.
Apparently, the same goes for game music.
"Looking at it this way, in the game market, the music market that needs to be tapped is indeed not small."
Liao Changyong quickly understood the overall situation.
This Elden Ring is a AAA masterpiece. Even if it is not technically superior, it can definitely be considered a big production.
It may be difficult to participate in 3A masterpieces, but the game industry is not limited to 3A masterpieces.
Various small-scale games, mobile games, online games, and the soundtrack industry for these games still have great development prospects.
With the soundtrack being taken seriously.
Creators and producers authorize, and ordinary music practitioners perform performances. There will be more and more such activities. Combined with the development of the Internet, new tracks are obviously not unimaginable.
Naturally, it will create more room for development for students majoring in music, especially those majoring in performance.
"How about it, how about we also collaborate?"
Li Jinglin raised his eyebrows.
"If things go well, will the domestic premiere be held at Shangyin Opera House?"
"Well, I think it's okay."
After thinking for a moment, Liao Changyong felt that there was no problem at all.
As one of the top music schools in the country, it must uphold its role as a leader in the music industry.
Although it is said that holding game concerts in college theaters will be criticized by some "internet veterans".
But if we really care about these Internet veterans, will the industry still develop?
Just do it and it's done.
As long as it can cultivate students' aesthetic and artistic concepts, let students see more aesthetic expressions and feel more music fun.
What about the game music?
Can you stop eating meat just because white-skinned pigs hold high the banner of environmental protection and are morally kidnapped by carbon emissions?
Not just eat, but gulp.
"Old Yu, I feel like you are fine."
Li Jinglin glanced up and down at Yu Ze who was making soy sauce.
He pinched his chin.
"Why don't you come and work for me? Anyway, you also served as an honorary conductor in Danjiao. Why don't you help me lead the chorus?"
"hiss"
Yu Ze never expected it.
I was so good at making soy sauce, why did I suddenly get caught?
Is it easy to refuse this horse? It’s obviously hard to refuse!
"Okay, okay, no problem."
Yu Ze nodded.
Just work part-time, it’s not a big problem anyway.
All should be returned.
"Old Liao, why don't you come too?"
"sure!"
"what?"
Li Jinglin's joking eyes suddenly turned into shock.
It was originally just a joke.
I never expected that my dear dean would actually come.
"Forget it, I don't need you to sing solo."
"It's okay. I can also help you in other aspects."
Liao Changyong said with a smile.
This smile immediately made Li Jinglin feel extremely vigilant.
Something is wrong, very wrong, 99% out of 100!
This old guy is hiding something!
"Hey, I always feel like you have some ideas."
"I really need your help with something."
Liao Changyong didn't hide it at all. He nodded with a smile and spoke openly.
"On the 100th anniversary of the founding of D, Shangyin will also publish some creative content. There will be a press conference. You, a well-known professor, department director, and Internet celebrity musician, do you want to show up and say a few words? "
"?"
Li Jinglin's pupils were shaking.
Just dig it and you'll find a big hole.
Show up and say a few words?
It's not that simple!
You have said a few words in the press conference, is it appropriate not to produce a work?
"Old Liao, are you digging a hole for me?!"
(End of this chapter)
