Chapter 439: Cherishing Talent
Jiang Shu chatted for a while longer in his live stream.
“I’m pretty much done eating. That’s all for today’s casual live stream chat. The streamer is going home to sleep now.”
“Bye-bye.”
He turned off the live stream amidst reluctant comments, seeing that the final viewership had reached over three hundred people. Jiang Shu clicked his tongue twice, got up, and went home.
The information he revealed tonight was quite a lot. It would definitely trend on the domestic internet, even if his live stream didn't have many viewers.
Tomorrow, Zheng Xu would probably want to talk to him again.
Time to sleep.
The next day.
When a staff member from JYP’s public relations department bought an iced Americano and returned to his desk, happily preparing for another round of slacking off, a message from the public opinion monitoring room made them feel like “the sky had fallen.”
President’s office.
“You really know how to cause trouble for me.” Zheng Xu looked helplessly at Jiang Shu in front of him. “You said you were having a late-night snack, so why did you have to live stream?”
“Even if you live streamed, why did you reveal so much information?”
“Everything I said didn’t involve any secrets.” Jiang Shu, however, was calm and composed. As a former helmsman of a leading industry enterprise, he knew very well what could be said and what couldn’t.
“Many things are industry insider information. If you say them, it’s a problem,” Zheng Xu said with a frown.
“Insider information is no longer insider information once it’s made public. Besides, I was just sharing a bit of my daily work life.” Jiang Shu smiled slightly. “President, please rest assured. Although the overall public opinion of us isn’t great, they are still looking forward to ITZY’s comeback.”
Even if Jiang Shu didn't mention which group it was, it didn't hinder the public's anticipation.
After all… such a high-profile rookie producer was rare.
“Easy for you to say.” Zheng Xu looked at Jiang Shu with a headache. This young man’s “trendy” methods were a bit hard for him to accept.
“Will you still live stream after this?”
“Yes, I will. I promised my few fans that I’d report on the project’s progress,” Jiang Shu nodded and said.
No need to be so honest.
Facing Jiang Shu’s frankness, Zheng Xu was a bit speechless.
“I’m not against you live streaming, but I’m afraid you’ll say something you shouldn’t, which would affect the company’s image.”
“President, does our company still have an image?” Jiang Shu raised an eyebrow and said.
Zheng Xu: “…”
“Ahem, in short, if you say anything in your live stream that is detrimental to the company, I won’t be able to protect you.”
Zheng Xu was quite hopeful that Jiang Shu could bring some changes to ITZY, so his tolerance for him was not low. But this was not a reason for Jiang Shu to act recklessly; a reminder was still necessary.
“President, please rest assured, I know my limits,” Jiang Shu said with a smile.
“This live stream promotion… tell me more about it.” After admonishing Jiang Shu, Zheng Xu changed the subject and asked.
“Regarding this point…”
Jiang Shu was the helmsman of DM Entertainment, so he could be said to be even more proficient in marketing than Qu Fan.
The world only knew that DM Entertainment’s Marketing Director Qu Fan had extremely strong marketing skills, but they didn’t know that Qu Fan often sought advice from Jiang Shu.
Even though it was already 2024 in the real world, the marketing level was still quite low.
In contrast, in the world of K-pop, under the intense competition where many companies scrambled to learn DM Entertainment’s marketing methods, the overall level showed a crushing advantage over the real world.
Some of Jiang Shu’s words, when heard by Zheng Xu, made his eyes light up, exclaiming that marketing could be played this way.
“To summarize, even if this comeback’s results aren’t great, ITZY’s popularity has already increased, and everyone will be looking forward to their next comeback. For at least the next three comebacks, ITZY’s comebacks will have their own built-in popularity, which can save a lot of promotional expenses.” After Jiang Shu finished speaking, he stood there looking at Zheng Xu.
Zheng Xu looked at Jiang Shu with surprise.
“Your way of looking at problems from the company’s perspective is truly astonishing, especially in terms of marketing. I’m even thinking of giving you a CMO (Chief Marketing Officer) position.”
“If the President really gives it, then I will definitely not let down the President’s expectations,” Jiang Shu said with a smile.
“You certainly grasp the key points.” Zheng Xu let out a chuckle. A director-level position in the company was not something he could decide on his own.
It required a board meeting, approval by the board, and then a proposal to the shareholders’ meeting for appointment at that meeting.
However, Zheng Xu did have the idea of making Jiang Shu the Marketing Director. His way of thinking was truly refreshing.
He would observe a bit longer.
If ITZY failed this time, he could be exempted from punishment and sent to the marketing department.
Zheng Xu began to have the idea of cherishing talent.
His view of Jiang Shu also shifted from an interesting producer to a marketing talent.
In this internet era, marketing talents were highly sought after.
In the world of K-pop, many internet giants had tried to poach Qu Fan, even Kakao and the Three Greats telecommunication companies had come.
It was only because Qu Fan’s treatment was high enough, and Jiang Shu had shown him kindness when he was at a low point, that he stayed.
Of course, without Qu Fan, there wouldn’t be too much of an impact, at most Jiang Shu’s workload would increase significantly.
“So, President, my live stream…?”
“Can I stop you?” Zheng Xu said irritably.
Jiang Shu raised an eyebrow. Zheng Xu was actively showing a sign of closeness.
It seemed that the ability he had just displayed in marketing had been recognized by Zheng Xu, who wanted to keep him in the company.
Jiang Shu had also been a boss, so he knew very well what Zheng Xu was thinking and how to respond to such closeness.
“Hehe, if the President really gives an order, of course, I’ll listen to the President.”
“Aish, you little brat.” Zheng Xu cursed Jiang Shu with a laugh, then waved his hand impatiently. “Get out of here quickly. You annoy me when I see you.”
“Yes!” Jiang Shu bowed to Zheng Xu.
“Park Jin-young is here. Go see him. Get acquainted. You’re both producers, so you’ll be interacting a lot in the future,” Zheng Xu suddenly said.
“Yes!”
Jiang Shu walked out of the office, pondering Zheng Xu’s words.
“If I remember correctly, ITZY’s transformation was led by Park Jin-young. Later, the transformation failed, and he was heavily criticized by fans, so Park Jin-young stopped managing ITZY and went back to tinkering with his beloved TWICE.”
“Does Zheng Xu mean for me to talk to Park Jin-young about ITZY?”
“No, it should be Park Jin-young who wants to see me. He’s still paying attention to ITZY, which means he’s been watching my every move.”
“So the question is, does he want ITZY to do well, or does he not want ITZY to do well?”
It wasn’t that Jiang Shu was thinking of Park Jin-young with such dark thoughts; it was mainly because Park Jin-young was currently the Chairman. Jiang Shu needed to ponder every possibility of a “superior’s” thoughts in order to prepare for every possible answer in advance.
“Forget it, I won’t think about it anymore. I’ll go over and see the situation first.” Jiang Shu shook his head slightly, looked in the direction of the Chairman’s office, and walked over.
